Professional Business Networking Online
Nathan Arrowsmith
• 2003 - Self Employed as Arrowsmith Websites, Online Marketing Business
• 2006/07 - Website developer at Australia Zoo
• 2008 - Co-founded Fig Creative, Online marketing and branding business
• Today – Helping businesses develop and implement online marketing strategies to achieve their business goals
Agenda
• What is it?• Who uses it?• Why use it?• How to use it?• Questions
What Is It?
Online Social Networks• Two out of three Internet
users visit social networks• 96% of Gen Y have joined a
social network.• Your customers and
competition are using social networks
What is LinkedIn?
• Social Networking Website• Professional Focus• Online Resume• Job Search &
Recruitment
“Worlds Largest Professional Network”
• Launched May 2003• 120 million members
worldwide• 2.3 million members in
Australia• 17% growth Jan-Jul 2011
Who Uses It?
Who uses it?• Professionals• Well Educated• Middle and upper management• Above average
income• People you can do
business with!
LinkedIn Users By Industry
LinkedIn Users By Job Type
Why Use It?
Networking
• The entire LinkedIn system is built around connections to other users
• It’s more than a referral network, it’s a trust network
• Trust created by introductions and recommendations
Connections
Connections
Connections
• 1st, 2nd, 3rd degree connections• Out of network• Introductions• InMail
Connections
Recommendations
• Recommend clients, business partners, colleagues etc
• Builds your reputation• Acts like a referral
Exposure
Job Search and Recruitment
• Save time• Targeted search• Reference checks• Job suggestions• Apply immediately
Job Search and Recruitment
• Browse jobs• Post jobs - $195 for 30 days• Premium listings available• Apply with LinkedIn button• Recommendations act as referees• Resume builder
Generate Leads
• Advanced people search• By company, industry, location etc.• Ask for introductions
Industry Trends
• LinkedIn Today• Answers• Skills• Groups
LinkedIn Today
• Latest news from your industry, network and interests
• Selected by people on LinkedIn and Twitter
• Share with your network
Answers
• Get answers to your questions• Provide your own answers
Groups
• Search for groups in your industry• Make new connections• Group directory
Companies
• Add your company (business) page• Follow companies you are interested
in• Find out about jobs first
Ads
How To Use It?
Key Elements
• Profile• Connections• Jobs• Companies• Groups• News
Your Profile• Like a job application• Use a professional photo• Keep it updated• Use keywords• 100% complete• Eye catching headline
100% Complete Profile
PhotoSummary and SpecialitiesEducation3 Recent Positions3 Recommendations
Action Steps
100% complete profile Invite people you knowWrite recommendations for people you
know wellSet up a company page for your businessLocate your target market – search
people and groupsLink from your websiteLink between other social media accounts
Questions?