What do you see?
LinkedIn to Profitability
By Brandon Lewin
@ImgPerspective#takingover
Today’s Agenda
• Strategizing
• Optimizing
• Proactivity
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Background
• January 2013 over 200 million Users• Over 15 million of the registered users
are Small-Business Professionals.o 6.8 Million in the U.S. (27 Million
SMB’s)• LinkedIn members did nearly 5.3 billion
professionally-oriented searches on the platform in 2012
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Areas of Focus on LinkedIn
• Prospecting
• Networking
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Setting up Your Strategy
• What are your goals?
• What is your prospect profiles?
• Who are your strategic partners?
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Setting up Your Strategy
What is Your Message?
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Why? @ImgPerspective#takingover
The Why is Very Important
Reference Simon Sinek’s Presentation for TED on YouTube
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Optimization @ImgPerspective#takingover
Audience @ImgPerspective#takingover
Keywords @ImgPerspective#takingover
The New and Improved LinkedIn Profile
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Optimizing Your Profile
• Keywords
• Body
• Applications
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Leaders @ImgPerspective#takingover
Finding Groups
• Use Your Prospect Profiles
• Search the Groups by using the Industry or Title of the prospect
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Groups
• Put yourself in at least 17 Groups
• You can be up to 50 Groups
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Company Page @ImgPerspective#takingover
Company Page @ImgPerspective#takingover
Use it or Lose It@ImgPerspective
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Hunting @ImgPerspective#takingover
Integrate @ImgPerspective#takingover
Be Positive @ImgPerspective#takingover
Homework @ImgPerspective#takingover
Before You Leave…
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More Information
Contact Brandon Lewin 224.244.5198
Get Marketing Tips www.ImagePerspective.com/blog
@BrandonLewin@ImgPerspective
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