LinkedInTop10Tips
Essen0als&Advanced
Createdandpresentedby:JoyceSullivanSocMediaFin,Inc.January26,2016
@JoyceMSullivan@SocMediaFin@ProfJoyceSull
The Five Questions ~ ① Brand
② Message
③ Audience
④ Tool
⑤ Journey
① Who are you?
② What do you have to say?
③ Who are you trying to reach
④ How do they want to be reached?
⑤ Once you connect, what’s your plan?
@JoyceMSullivan
The5ques'ons℠-withyouranswers
1.Whoareyou?
2.Whatdoyouhavetosay?
3.Whoareyoutryingtoreach?
4.HowdotheyWANTtobereached?
5.Onceyouarereadytoconnect,thenwhat?
The5ques'ons℠
1.Whoareyou?Employee,business-lineowner,industryexecu0ve,wealthmanager,privatebanker
2.Whatdoyouhavetosay?
Greatskills,greatproducts,excellentcompanytoworkwith,outstandingservice
3.Whoareyoutryingtoreach?
Hiringmanager,currentcustomer,newcustomer,industryleaders,compe0tors
! Email(homeorwork)! Voicemail! Phonetext! LinkedIn! TwiYer! LinkedIn! Facebook! InPerson! Otherpublicorprivatemessages
The5ques'ons℠
4.HowdotheyWANTtobe
reached?...Ornot.
5.Onceyouarereadytoconnect,
thenwhat?
What’syourplan?Howdoyoudevelopmeaningfulconnec0onswhilenaviga0ngthe
worldofonlinecommunica0ons?
Top Ten Essentials
① Professional Photo 60%+ improved connection results
② Functional Title improves search engine optimization (SEO)
③ Custom weblink your personal web site link / email footer
④ Connections 200+ = greater 1st 2nd 3rd connection depth
⑤ Photo Visibility Make available to Everyone
⑥ Summary Pick one: 1st or 3rd person voice
⑦ Education, Experience: The core of who you are
⑧ Awards, Publications: Unique and distinguishing
⑨ Interests Interests outside of work
⑩ Groups Leveraging group connections
LinkedIn – The Essentials ① Name ② Professional Photo ③ Functional Title ④ Background photo
⑤ Location ⑥ Industry
⑦ Custom weblink ⑧ Connections ⑨ Photo Visibility ⑩ Education 11 Experience 12 Summary 13 Endorsements 14 Recommendations
15 Awards 16 Publications 17 Patents 18 Interests 19 Groups
Adjusting what’s Under the Hood Edit Your Profile
Hover cursor over profile and the ‘pencil edit icon’ will appear
Adjusting what’s Under the Hood Edit Background
Hover cursor here: ‘Edit background’ will appear
Adjusting what’s Under the Hood Edit Photo Visibility
Adjusting what’s Under the Hood Edit Public Profile Visibility
Adjusting what’s Under the Hood Public Profile Visibility
Adjusting what’s Under the Hood Your Public Profile Settings
Now that you’ve got the essentials,
Here are TOP TEN tips for - engaging
- sharing your voice - getting introduced
- being generous
Sharing Your Voice 1. Share an update
Create a status update to share with your 1st degree connections: 140+ characters intro with web links and connection mentions
Sharing Your Voice 1. Share an update
Create a status update to share with your 1st degree connections: 140+ characters intro with web links and connection mentions
Sharing Your Voice 1. Share an update
Create a status update to share with your 1st degree connections: 140+ characters intro with web links and connection mentions
Sharing Your Voice 2. Comment on an article and mention others
Include weblink to article; LinkedIn displays photo and beginning of article; add your own comment above story for engagement
Sharing Your Voice 3. Share video, add your comment, invite others to
engage
Sharing Your Voice 4. Be generous. Share your connections’ successes
Sharing Your Voice 5. Publish a Post
LinkedIn’s blogging platform
Sharing Your Voice 6. Create your draft
Sharing Your Voice 6. Publish Your Article + Alert Your Connections
Warm Introductions 7. Mining Your 1st Degree Connections
for 2nd Degree Introductions
Advanced Tips 8. Use Keywords to Find 2nd Degree Connections in
your areas of interest
Advanced Tips 9. Set up Slideshare, Share your Presentations,
include in your LinkedIn Profile Sections
Slideshare presentation can be featured in your LinkedIn http://slideshare.com/joycemsullivan
10. Be generous
- refer a friend -write a recommendation
- share another’s post - listen
- be kind
Do the next right thing It comes full circle
~ the world is listening ~ they will remember your kindness
~ and will open doors for you
SocialMediaStrategyPrograms
o Branding–personalandprofessional
o LinkedInprofilebrandingandrelaunches
o Socialmediatrainingandstaffdevelopment
o Keynotespeaker–company&industryevents
Visit us >SocMediaFin.com
@JoyceMSullivan
https://youtu.be/1npHLVuyviE
Thank you! LinkedIn: http://linkedin.com/in/joycemsullivan
Twitter: @JoyceMSullivan @SocMediaFin @ProfJoyceSull
Instagram: @JoyceMSullivan http://instagram.com/joycemsullivan
Slideshare: http://www.slideshare.net/joycemsullivan
About.Me http://about.me/joycemsullivan
Email: [email protected]
@JoyceMSullivan
LinkedInTop10Tips
Essen0als&Advanced
Createdandpresentedby:JoyceSullivanSocMediaFin,Inc.January26,2016
@JoyceMSullivan@SocMediaFin@ProfJoyceSull