Foreword Welcome to the latest edition of the Liverpool Hotels Update. Since 2004 this document has been published jointly between Liverpool City Council and the Local Enterprise Partnership around twice a year. It contains detailed information about the range and location of hotels which have been completed, are currently under construction, or are in the pipeline both within the City Centre and outside it. It also looks at hotel performance in the City Centre. We hope that the data included in the schedules will be useful to individuals and organisations involved in hotel provision. Should you have any queries, require further information, or have comments on the content of the schedules, please contact: (Inward investment queries): Jenny Douglas, Head of Investment, Liverpool Vision, 10th Floor, The Capital, Old Hall Street, Liverpool L3 9PP Tel: 0151 600 2926 Email: [email protected] Website: www.liverpoolvision.co.uk (Planning & Development queries): Mark Kitts, Assistant Director Regeneration Development Planning and Housing, Liverpool City Council, Municipal Buildings, Dale Street, Liverpool l2 2DH Tel: 0151 233 4202 Email: [email protected] Website: www.liverpool.gov.uk (Hotel sector performance queries): Peter Sandman, Head of Visitor Economy Development, Liverpool City Region LEP, 12 Princes Parade, Liverpool L3 1BG Tel: 0151 237 3916 Email: [email protected] Website: www.Visitliverpool.biz Cover photos: Titanic Hotel, Stanley Dock Photo opposite: Malmaison Hotel, Princes Dock
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ROOM RATES RISE AND WEEKDAY OCCUPANCY LIFT WELCOMED BY CITY HOTELIERS
Liverpool’s hotel industry continues to show impressive growth, with visitor numbers and beds sold during the first half of 2014 having broken records yet again. According to figures supplied by Liverpool LEP based on occupancy figures provided by STR Global, more visitors are staying in the city then ever before with 907,655 rooms sold in the first seven months of 2014, some 21% higher than over the same period in 2013. So far, each month of this year has seen previous records broken for numbers of rooms sold – with July 2014 achieving the latest record of 157,516. More encouragingly, average weekday occupancy – a traditionally difficult sector for Liverpool – has seen an increase between January and July from 66.9% to 71.6% over the same period in 2013. June and July were exceptionally impressive, hitting 83.5% and 81.8% respectively. Although this is partly down to the success of the BT Convention Centre attracting nationally significant conferences, Liverpool is also developing as a mid-week tourist destination, particularly supported by the popularity of discounted deal-of-the-day websites such as Groupon and Wowcher. Weekend occupancy continues to perform well, maintaining a healthy average between January and July of 85.8%, up from 83.9% over the same period in 2013.
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Back in 2012, at the height of the recession, Liverpool’s hoteliers were more concerned with decreasing room rates and revenues. 2014 has seen average room rates and RevPar steadily climbing back to pre-recession levels. Both rates have risen, with average RevPar in particular having risen from £44.11 in the first half of 2013 to £49.77 in 2014. Weekend RevPar rose the fastest, up from £63.33 to £72.33. The month of April 2014 was the most profitable, with weekend RevPar topping £92.94, the highest since this started being measured in April 2012. Even July 2014, with its record 157,516 rooms sold saw weekend RevPar at £85.44 compared to just £63.45 in July 2013. This was the second highest UK Rev PAR growth in July, up by almost 40% and driven by a 25% rates leap. Only Glasgow saw a larger increase as it benefitted from the Commonwealth Games Monthly hotel figures for Liverpool are published at www.VisitLiverpool.biz.
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The IFB and WWI commemorative Giants, plus the sunny summer weather, have all benefited the city’s hotels sector in the year to August, with Liverpool experiencing significantly higher occupancy levels than last year.
Martin Heath, Senior Partner at PriceWaterhouseCoopers’ Liverpool office
FIGURE 1: Rooms Sold in Liverpool City Centre Hotels, Jan 2012 – Aug 2014 Sou ce: Based on figures supplied by Liverpool LEP based on occupancy figures provided by STR Global REP BLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WR TEN PERMISSION IS STRICTLY PROHIBITED
2014 at a glance:
£ £62.2 million invested in hotels
3 new hotels opened
250 hotel jobs created
349 new bedrooms created
907,655 rooms sold (Jan-Jul) (up from 749,503 = 21.1% more than Jan-Jul 2013)
%
78,730
87,285
97,487
75,392
95,308
99,785
Average occupancy 74.1% (up from 70.2% in Jan-Jul 2013)
◙ Weekend occupancy 85.8% (up from 83.9% in Jan-Jul 2013)
◙ Weekday occupancy 71.6% (up from 66.9% in Jan-Jul 2013)
£ Average Room Rate £66.63 (up from £62.5 in Jan-Jul 2013)
◙ Average RevPar £49.77 (up from £44.11 in Jan-Jul 2013)
◙ Weekend Average RevPar £72.33 (up from £63.33 in Jan-Jul 2013)
All hotel performance data © STR Global not to be re-used without written permission
Still on site:
£65million currently being invested in 6 hotels with 467 bedrooms and creating 150 jobs.
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“
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102,679
102,437
105,563
103,688
105,507
114,362
109,803
84,085
107,807
114,041
119,594
116,969
120,391
120,231
114,812
124,053
115,120
103,217
91,334
112,012
126,192
136,417
157,516
136,948
147,236
- 20,000 40,000 60,000 80,000 100,000 120,000 140,000 160,000
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
2012 2013 2014
151, 377
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CITY CENTRE HOTELS FIGURE 2: Three new hotels have opened in the city centre since the start of this year, bringing 333 new bedrooms between them. These are the Titanic Hotel, 30 James Street – Home of the Titanic, and Aloft Liverpool (the first Aloft to open outside London and yet another example of major brands choosing Liverpool as their first venture outside of the capital city).
Liverpool City Centre hotel rooms by type, as at 31 October 2014 See Figs 3, 6 and 7 for breakdown by type. Note: this chart only shows existing hotels. New hotels will be added in upon completion at next issue
218 (3.3%) At the same time, The Printworks Hotel on Renshaw Street has added a further 6 pod-bedrooms on top of the 10 created at the end of 2013, bringing the budget hotel’s total to 31.
584 (9.0%) 1,412
(21.7%) 363 (5.6%)
There are now 54 hotels operating in the City Centre, providing a combined total of 5,715 rooms, with a further 5 hotels (433 bedrooms) currently on site. These include:
182 (2.8%)
172 (2.6%)
• the Pullman Hotel on top of the new Exhibition Centre which will bring 216 four star bedrooms;
623 (9.6%)
• the Britannia Building in Fenwick Street that will deliver 21 budget bedrooms towards the end of the year;
1,005 1,672 (25.7%) (15.4%)
• a further 99 budget bedrooms in a new Tune Hotel which recently commenced in former offices on Castle Street;
286 (4.4%)
4 star Budget boutique • a new apart-hotel by Epic Hotels at 75 Duke Street which will open in January 2015. Boutique Guest houses
3 star Apart-hotels Serviced apartments Upper tier budget
05 Other accommodation types Budget
FIGURE 3: Hotel/Apart-Hotel Provision in the City Centre as at 31 October 2014
EXISTING HOTELS
Hotel Standard Rooms
Crowne Plaza 4 star 159
Hard Days Night 4 star 110
Hilton, Canning Place 4 star 215
Marriott, Queen Square 4 star 146
Novotel 4 star 209
Radisson SAS 4 star 194
Thistle 4 star 226
“Titanic Hotel Liverpool”, North Warehouse, Stanley Dock
4 star 153
TOTAL 4 STAR: 8 hotels 1,412
“Aloft Liverpool”, North John Street Boutique 116
62 Castle Street Boutique 20
Hope Street Boutique 82
Hotel Indigo, Rumford Pl/Chapel St Boutique 151
Liverpool Racquet Club Boutique 8
30 James Street Boutique 64
Malmaison Boutique 131
Parr Street Boutique 12
Sir Thomas Boutique 39
TOTAL BOUTIQUE: 9 hotels 623
Britannia Adelphi 3 star 402
Holiday Inn, Lime Street 3 star 139
Jury’s Inn 3 star 310
Liner at Liverpool 3 star 154
TOTAL 3 STAR: 4 hotels 1,005
Express by Holiday Inn, Albert Dock Upper‐tier budget 135
Hampton by Hilton, Kings Dock Mill Upper‐tier budget 151
TOTAL UPPER TIER BUDGET: 2 hotels 286
Campanile Budget 100
Dolby Budget 65
Days Inn Liverpool, James Street Budget 155
Formule 1 Budget (Economy) 87
Ibis (Dale Street) Budget 122
Ibis (Wapping) Budget 127
The Podworks Budget 19
Premier Travel Inn Albert Dock Budget 186
Premier Inn City Centre (Vernon St) Budget 165
Premier Inn, Hanover Street Budget 183
Travelodge, Exchange Street East Budget 125
Travelodge Liverpool Central Budget 105
Travelodge, Strand St/Red Cross St Budget 141
Z Hotel, State House, Dale Street Budget 92
TOTAL BUDGET: 14 hotels 1,672
Printworks, Renshaw Street Budget (Boutique) 31
The Nadler, Seel Street Budget (Boutique) 106
Heywood House Hotel Budget (Boutique) 35
TOTAL BUDGET (BOUTIQUE): 3 hotels 172
EXISTING HOTELS (continued)
Hotel Standard Rooms
Feathers 4 star guest accomm 66
Roscoe House by Urban Chic 4 star guest accomm 15
Aachen 3 star guest accomm 17
The Liverpool Inn 3 star guest accomm 15
Lord Nelson 2 star guest accomm 27
Hanover 2 star guest accomm 27
Belvedere n/a 8
Blackburne Arms n/a 7
TOTAL GUEST HOUSES:
8 guest houses 182
Adagio, Central Village Apart‐Hotel 129
Epic Apart‐Hotel, Seel Street Apart‐Hotel 14
Posh Pads at the Casartelli Apart‐Hotel 31
The Richmond, Hatton Garden Apart‐Hotel 51
Signature Hotel, Stanley Street Apart‐Hotel 6
Staybridge Suites Apart‐Hotel 132
TOTAL APART‐HOTELS:
6 Apart‐Hotels 363
OVERALL CURRENT TOTAL: 54 Hotels/Guest Houses/Apart‐Hotels
5,715
HOTELS CURRENTLY ON SITE
Hotel Standard Rooms
Pullman Hotel, Kings Waterfront
4 star 216
DoubleTree, Dale Street Boutique 86
Britannia Buildings, Fenwick St Budget 21
“Tune Hotel”, 3‐19 Castle St Budget 100
75 Duke Street Apart‐Hotel 11
TOTAL HOTELS ON SITE: 5 hotels 434
FIGURE 4: Liverpool City-wide Hotels – number of new bedrooms/bedspaces completed since 2008 or under construction
599
458
296
233
122
0
100
200
300
400
500
600
700
2008 2009 2010 2011 2012
CITY CENTRE COMPLETED OUTSIDE CITY CENTRE COMPLETED
CITY CENTRE UNDER CONSTRUCTION
306
2013 2015
21
OUTSIDE CITY CENTRE UNDER CONSTRUCTION
2014
412468 527
33
349
26
06
SCHEME: “Aloft Hotel”, 1 North John Street
COST: £18 million
ROOMS: 116 suites
STANDARD: Boutique
OPERATOR: Starwood Hotels
OPENED: October 2014
CITY CENTRE HOTELS/BEDROOMS COMPLETED DURING 2014:
SCHEME: “Titanic Hotel Liverpool” & Conference Centre, Stanley Dock
COST: £36 million
ROOMS: 153
STANDARD: 4 star
OPERATOR: Harcourt
OPENED: June 2014
SCHEME: “30 James Street – Home of the Titanic”
COST: £7.2 million
ROOMS: 64
STANDARD: Boutique
OPERATOR: Epic Liverpool Ltd
OPENED: Summer 2014
SCHEME: “The Printworks Hotel”, Renshaw Street
COST: £1 million
ROOMS: 16 rooms/pods added to the existing 15
STANDARD: Budget Boutique
OPERATOR: Printworks
COMPLETED: July 2014
07
CITY CENTRE HOTELS CURRENTLY ON SITE (at October 2014):
SCHEME: “DoubleTree by Hilton”, Dale Street/Sir Thomas Street
COST: £25 million
ROOMS: 86
STANDARD: Boutique
OPERATOR: DoubleTree by Hilton
ESTIMATED OPENING: Spring 2015
SCHEME: “Pullman Hotel”, Exhibition Centre Liverpool, Kings Waterfront
COST: £26 million
ROOMS: 216
STANDARD: 4 star
OPERATOR: Pullman
ESTIMATED OPENING: Summer 2015
SCHEME: Britannia Buildings, 36-54 Fenwick Street
COST: £0.25 million
ROOMS: 21
STANDARD: Budget
OPERATOR: Private operator
ESTIMATED OPENING: December 2014
SCHEME: “75 Duke Street”
COST: £1 million
ROOMS: 11 suites
STANDARD: Apart-Hotel
OPERATOR: Epic Liverpool Ltd
SCHEME: “Tune Hotel”, Castle Street
COST: £4 million
ROOMS: 99
STANDARD: Guest Hotel
OPERATOR: Tune Hotels
ESTIMATED OPENING: January 2015 ESTIMATED OPENING: July 2015
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FIGURE 5:
SERVICED APARTMENTS Current City Centre Hotels Proposals.
HOTELS CURRENTLY PROPOSED (WITH NAMED OPERATOR)
Hotel Target Standard Rooms
None
HOTELS CURRENTLY PROPOSED (WITHOUT NAMED OPERATOR)
Hotel Target Standard Rooms
Martins Building 5 star 138
Kings Dock Mill – Phase 2 3 or 4 star 180
Cains Brewery Village Boutique 100
Union House Boutique 30
5‐7 Bridgewater Street Apart‐hotel 58
Southern Warehouse, Stanley Dock Apart‐hotel 128
George Henry Lee Bdg, Church Street Apart‐hotel 114
Southern Warehouse, Stanley Dock 4 star 128
1 Renshaw Street not stated 20
Gostins Building, Hanover Street Not stated 146
Former Trade Union & Employment Resource Centre, Hardman Street
Not stated Not stated
FIGURE 6: Serviced Apartments
EXISTING SERVICED APARTMENTS
Operator Units
Archers Serviced Apartments, Royal Quay Archers 4
Base Serviced Apartments – Duke Street (Hudson Gardens/ Manhattan Place)
Base 19
Base Serviced Apartments – The Docks (Royal Quay)
Base 5
Base Serviced Apartments – Sir Thomas Street
Base 4
Base Serviced Apartments – Cumberland Street
Base 6
Base Serviced Apartments – Spectrum (Duke Street)
Base 27
The Block, Keel Wharf Not disclosed 96
Bridgestreet at Liverpool ONE Bridge Street 77
Bridpoint, Bridport Street YourCityBase 27
Epic Serviced Apartments, Duke Street Epic 4
Venmores 47 Hilton Apartments, Hilton Hotel
L3 Living 10 L3 Living @ The Albany
L3 Living @ Merchant Quarters L3 Living 40
StayCity ‐ Lever Court , Duke Street StayLiverpool 56
StayCity ‐ Mount Pleasant Apartments StayLiverpool 41
Premier Apartments, Eden Square Premier Apartments
61
The Printworks, Suffolk Street City Pads 15
The Printworks 2 (Dakota Building) City Pads 21
The Reach, Leeds Street Various 5
Signature Living, Victoria Street Signature Living 12
Signature Living, Button Street Signature Living 2
Trafalgar Warehouse Apartments, Lord Nelson Street
Trafalgar Warehouse Apartments
2
The Vault, Bold Street Signature Living 3
TOTAL SERVICED APARTMENTS: 23 complexes 584
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OTHER ACCOMMODATION TYPES
FIGURE 7: Other Accommodation Types in Liverpool City Centre
Liverpool has a long reputataion not only for being a welcoming city, but also a fun and funky city that appeals to all tastes. Hotel Rooms
EXISTING In addition to the various hostels that offer bedspaces at remarkably cheap rates, since 2012 the city’s Albert Dock has been home to three unique “hotels”, the “Yellow Submarine” (after the famous Beatles inspired vessel of the same name ), the “Joker Boat” (themed on Batman’s arch-nemesis The Joker from the film series) and “The Titanic”, a movie-inspired creation. The three venues remain a popular addition to the city’s hotel accommodation offer.
The Joker Boat, Salthouse Dock 2
Yellow Submarine, Salthouse Dock 3
Titanic, Salthouse Dock 5
Embassie Hostel, Falkner Square (Hostel) 6
Hatters (Hostel), 56‐60 Mount Pleasant 72
International Inn, South Hunter Street (Hostel) 23 Royal Chambers Liverpool, 29 Prescot Street (Hostel) 28 Outside of the City Centre, it is recognised that the local visitor economy is supported by the Bed & Breakfast industry. Liverpool has several B&Bs, with planning permission recently having been submitted for a new one in Anfield, close to Liverpool’s football stadium where there is already a significant cluster according to TripAdvisor.com. In locations such as North Liverpool, Bed & Breakfasts have the opportunity to be the pioneers in supporting local tourism in neighbourhoods where traditional hotel operators may not yet be ready to commit to. The City is keen to support the development of good quality Bed & Breakfast accommodation outside the City Centre.
Hoax Hostel, Stanley Street (Hostel) 52
YHA Hostel, Tabley Street (Hostel) 27
TOTAL NOVELTY, HOSTELS & SELF CATERING BEDROOMS
218
PROPOSED
“The Planet” Light Vessel
8
10
The number of hotels in the city has increased over the years and Liverpool now offers a diverse range of accomm-odation to suit all and all budgets. Hoteliers remain very positive about the city as a destination and its on-going success as a leading tourist destination.
Helen Roberts, General Manager of Holiday Inn Express in Albert Dock
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THE POWER OF REPUTATION Whilst major UK cities including Manchester, Birmingham and Leeds have seen growing numbers of holiday visits between 2008 and 2013, according to recently published VisitEngland tourism figures, it is Liverpool which is leading the way with an impressive 153% rise in the number of holiday trips. The city has risen from the 42nd most popular holiday destination in England to the 11th in just five years, with such a rise. “
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This impressive news comes just months after Liverpool was named as the UK’s fourth-best destination for tourists (behind only London, Edinburgh and Torquay), in the 2014 Travellers’ Choice awards given out by hotel review website TripAdvisor. The Travellers’ Choice awards are given to towns and cities with the best visitor ratings on the TripAdvisor website. Belfast, York, Bristol, Llandudno, Leeds and Birmingham rounded off the top 10 after Liverpool Judging by the occupancy and rooms sold figures showcased earlier in this document, this success is clearly benefitting Liverpool’s continually expanding hotel sector. Liverpool’s success is being put down to the ongoing investment and the spectacular attractions which have earned the city a much-deserved reputation for excellence. Our continuing investment into infrastructure projects including the Echo Arena & Convention Centre, Liverpool One and the Cruise Terminal, supported with the cultural programme including events like the Memories of August 1914 Giant Spectacular, the International Mersey River Festival incorporating Music on the Waterfront, the Liverpool International Music Festival, Tall Ships and recent major events such as International Festival for Business, the Open Golf and Tour of Liverpool, have showcased the city to a much broader audience. Whilst day visitors to Liverpool are now spending £1.4bn a year in the city according to figures from Visit England, the success for Liverpool’s hoteliers is capitalising on the growing tourist market by making the right offer that is sufficient to entice visitors to stay overnight in the city.
For this purpose, the internet is now providing invaluable assistance to tourists who use hotel comparison websites such as Trivago, HotelFinder and TravelSupermarket.com to browse amongst Liverpool’s ever widening range of hotels and to find the best and most competitive deals. Whilst some hoteliers will argue that such “competition” has traditionally (and until this year) kept prices and therefore revenues down, these sites clearly have been extremely successful in increasing the number of hotel beds sold in the city. The internet also encourages investment in the city’s hotels. Many hotel visitors like to share their experience by leaving online reviews. A survey of these reviews on the net shows an overwhelming vote of confidence for Liverpool’s hotel venues, whilst those few that do receive negative comments are learning to respond by either improving the service they offer or the quality of the hotel itself. It is clear that not only does Liverpool excel in bringing tourists for spectacularly successful cultural events, both sporting events such as the Tour of England cycling event and the ever growing conference market are equally as important to the future of Liverpool’s hotel industry. Further tourism growth is expected in 2015 as the economy continues to recover across the region, as well as from high profile football matches, music concerts and the likely over spill from demand to attend Rugby World Cup matches in Manchester. Liverpool’s expanding cruise ship industry is also set to benefit our hotels as passengers arrive early or stay later to savour the delights of the city.
More significantly, the Government has announced that the massively successful International Festival for Business 2014 is to be hosted in Liverpool again in 2016, testament that the city is fast becoming a capital of commerce as well as culture. Combined with the opening of the Exhibition Centre next to the Arena and Convention Centre next summer, this will bring with it a very significant increase in UK and international business visits to the city.
The recent explosion in the number of hotel comparison websites has contributed significantly to raising the number of rooms sold in Liverpool.
Pam Wilsher, outgoing Head of Visitor Economy, Liverpool Enterprise Partnership
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The 2014 Hotel Futures study forecasts that growth in the hotel market could require the development of between 2,472 (low growth) and 4,140 (high growth) new hotel bedrooms in the ten years to 2025, which equates to between 18 and 29 new hotels.
FUTURE DIRECTIONS FOR GROWTH
Liverpool City Council, Liverpool Vision and the Liverpool City Region Local Enterprise Partnership have been actively monitoring Liverpool’s hotel sector performance, hotel market growth prospects and drivers, and hotel developer interest and activity since 2001 through a series of Hotel Futures Studies undertaken by Hotel Solutions. When the last report was published in 2011, the city was riding the recession wave remarkably well. Investor confidence was prevailing and visitor numbers to the city were being sustained following Liverpool’s stint as European Capital of Culture in 2008, although room revenues were suffering. As we enter the final quarter of 2014, Hotel Solutions have produced a revised study of the city. The latest findings have been published and show that Liverpool’s hotel industry is entering a new and exciting phase. Liverpool currently has 76 hotels and serviced apartment operations with a total of 7,263 letting bedrooms/apartments. 17 new hotels and serviced apartments have opened since the last Hotel Futures study in 2011, adding 1,529 rooms/apartments. The 19 new hotels and serviced apartments represent a 30.2% increase in supply between 2011 and 2014. Liverpool City Centre has had by far the greatest and most sustained growth in hotel supply of any of its comparator cities. The new supply that came on stream between 2011 and 2013 was primarily budget and budget boutique hotels, aparthotels and serviced apartments. The latest wave of new hotels is upscale, with 2014 seeing the opening of the first new 4 star hotel in the city for 5 years and three new boutique hotels. The availability of BPRA tax incentives for the conversion of redundant offices has clearly been a key driver of hotel development in Liverpool in the last 3 years. There are 18 hotel development proposals that could come forward from 2015 with the potential to add over 2,000 rooms to Liverpool’s supply. The majority of these are for upscale full service hotels.
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Beyond the City Centre, conversely, the hotel market has weakened in Speke-Garston due to a downturn in project-related corporate demand and a reduction in airport-related demand as some operators have reduced or cut routes through Liverpool John Lennon Airport, leading to a corresponding fall in passenger numbers. Looking forward, however, Liverpool’s continuing vision to establish itself as a world class international maritime city as being likely to deliver substantial levels of growth through to 2025. With over £1.5 billion of investment currently underway across the city in creating new business space, industries, homes, cultural and leisure facilties, the 2014 Hotel Futures study forecasts that growth in the hotel market could require the development of between 2,472 (low growth) and 4,140 (high growth) new hotel bedrooms in the ten years to 2025, which equates to between 18 and 29 new hotels. The scale of this growth at the high growth rate is similar to the number of new bedrooms that have been developed over the past 10 years. When the projected market potential for additional hotel supply in Liverpool city centre is compared to the pipeline of known hotel proposals, this shows that the new full service upscale hotels that will open in 2014 and 2015 will meet the requirements for additional supply at this level through to 2020, after which additional supply can be supported to 2025. The stronger requirement for the next 5 years is for additional midmarket and budget hotels, for which there are few proposals, and serviced apartments/apart-hotels. This reflects the fact that much of the market growth will be in price-sensitive leisure and conference/exhibition segments. Many hotel developers, operators and investors continue to be interested in being represented in Liverpool, with over 20 brands indicating they were either actively looking at opportunities in the city or would consider doing so. This potential interest included 5 star brands and a number of lifestyle and contemporary boutique offers, a number of which are innovation brands new to the UK that would add diversity to the city’s hotel supply. Interest remains primarily in management contracts and franchises – hotel companies thus need developer/investor partners that will fund and build the hotel – and the right deal. The Waterfront/ACCL and the area around Lime Street were identified by a number of hotel companies as favoured locations for hotel development whilst the Hotel Futures report also highlights the potential of the Knowledge Quarter, particularly for budget hotels. The potential for hotel development in outer Liverpool is likely to be limited to budget hotels linked to growth drivers, such as the airport or office development in the Edge Lane area. In the longer term, Liverpool Waters is likely to become a key location for the development of upper tier 4 star and lifestyle hotels as offices are occupied and the second cruise liner terminal becomes operational.
An Executive Summary of the 2014 Hotel Solutions report can be viewed at http://www.liverpoolvision.co.uk/wp-content/uploads/2014/09/LIVERPOOL-HOTEL-FUTURES-2014-EXECUTIVE-SUMMARY-26-AUGUST-2014.pdf
Many hotel developers, operators and investors continue to be interested in being represented in Liverpool, with over 20 brands indicating they were either actively looking at opportunities in the city or would consider doing so.
The stronger requirement in the next 5 years is for additional midmarket and budget hotels and serviced apartments – particularly to meet the demand generated by Exhibition Centre Liverpool and achieve continued growth in midweek leisure demand.
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City Centre Hotels Januar 013 – October 2014 y 2
Other accommodation types
Completed
On site (as at October 2014)
Proposed with/without planning consent
City Centre Hotel Schemes
Completed
On site (as at October 2014)
Proposed with/without planning consent
Serviced Apartments
Completed
On site (as at October 2014)
Proposed with/without planning consent
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PART 1: Hotels/Apart-Hotel Schemes Completed since January 2013
Map ref
Address Developer Description Cost Operator Hotel rating or type
Date completed
CITY CENTRE A1 Travelodge, 30-38
Exchange Street Easiva In
t Av vestors Change of use from offices to
125 bedroom bud hote£8m
get l Travelodge Budget March 2013
A2 Z Hotel, State House, 22 Dale Street
lsLiverpoZ Hote
ol Ltd Conversion fro £2.5m m offices on upper floors to
Z Hotels Budget April 2013 92 bedroom
hotel
A3 Adagio Apart-hotel, former Lewis’s Buil ding,Central Village
P (cMerepaCRL /o
rk) 129 bedroom Adagio apart-hotel on upper floors of refurbished/ remodelled mixed use former Lewis’s store
£15m Adagio Apart-Hotel
April 2013
A4 “The Richmond”, 24 Hatton Garden
Middle EDevelop
ngland ments
Ltd
To extend and convert existing building to form 51 bedroom apart-hotel with illary ancfacilities.
£3m The Richmond Luxury Living Ltd
Apart-Hotel
Spring 2013
A5 The Liverpool Inn, 4 Mount Pleasant
omKennedMr Th as
y To carry out inte tera s rnal al tion& refurbishment, reduce rooms from 21 to 15, relocate bar and reception, install new lift.
£0.3m Private Indep ent endOperator
3 star Guest House
August 2013
erpool ConversionA6 Epic Apart-Hotel, Seel from night club to 14 suite apart-hotel
Not disclosed
Epic September Street
Epic LivLtd Liverpool Ltd
Apart-Hotel 2013
A7 Ibis Styles, Pioneer Buildings, 57-67 Dale Street, Dale Street
woFourT Four Ltd Development of with 1 site 22 bedroomed hotel, ancillary restaurant and bar, 288 space multi-storey car park and 215 sqm retail unit, following the demolition of 57 le S-67 Da treet with retention of building facade at 65-67 Dale Street
£10m Ibis Budget October 2013
A8 The Printworks Hotel, 13 Renshaw Street
rviBette ew Ltd Conversion of b nt asemestorage and plant rooms area in existing hotel to add 16 guest rooms wit te h en-suifacilities with reduced storage and plant room
£1m Print Budget boutique
works July 2014
A9 Stanley Dock Hotel, North Warehouse, Stanley Dock
PropStanley Dock
erties Ltd To change use to 153 bedroom hotel with retail/ leisure (A3/A4) at ground floor and gym basem
£36m Harcourt 4 star July 2014
ent
Signature Living Conversion o“30 James Street” f former offices to Signature August A10 (White Star Line Building)
a 64 bedroom boutique hotel 2m£7.
Living Boutique
2014
A11 “Aloft Hotel”, 1-9 North John Street
Ashall PLtd
roperty Conversion to October 116 bed hotel with restaurant/bar at ground level. Extension at roof level.
m £18 Starwood Hote
Boutique 2014 ls
OUTSIDE THE CITY CENTRE B1 The Penny Lane Hotel, To change use to 18 bedroom
3-5 Smithdown Place, L15
Edenshire Properties
hotel and carry out external works
£0.5m Edenshire September Properties
Not stated 2013
Old Stanley Arms, To alter and convert former Private B2 Prescot Road, L13
Mr Ken Smith public house to 8 bedroom hotel with associated parking to rear.
£0.25m independent operator
Boutique Completed October 2013
16
PART 2: Hotels/Apart-Hotels - Schemes on Site
Map ref
Address Developer Description Cost Operator Hotel rating target
Status
CITY CENTRE C1 DoubleTree Hotel, 6 Sir
Thomas Street DoubleTrHilton
ee by 86 bed hotel £25m DoubleTree Completion by Hilt
Boutique on expected
2015
C2 Pullman Hotel Liverpool, ACC Liverpool, Kings Dock,
l Waterfro
ooCouncil
nt
Liverp l City
216 bedroom
Liverpoo
suhotel to pport the conference market
m £26 Pullman 4 star Completion expected Summer 2015
C3 Britannia Buildings (Floors 2-4), 36-54 Fenwick Street
Mr Martin Smith To convert vac ce ant offi Private £0.5m building to 21 bedroom hotel accommodation.
independent opera
Budget
tor
Completion expected December 2014
C4 75 Duke Street CoDe
nstruction sign Services
Conversion of vacant office Epic Hotels Apart-hotel
Completion Not known building to an 11 suite apart- expected
hotel January 2015
Tune Hotel, 3-19 Castle To convert vacant office £4m Tune Budget Hotels Completion C5 Street
aopment
Hotel LDevel
nd & building to 99 bed guest hotel. expected
July 2015
OUTSIDE THE CITY CENTRE D1 Mountford Lodge, 52-54
Croxteth Road, L8
Executive Accommodation
Beech Mount To use former hostel as a 33 £0.5m Beech Mount 4 star Guest House
Completion bed hotel expected
Spring 2015
PA 3: ed Hotel Schemes with Named Operators Announced
elopers have sought planning permission for sites or buildings or announced schemes in the le them to market and sell sites or buildings with permission for a hotel even though they are
. Proposed sche tors sig of proceed.
Map ref
RTAnticipatNOTE: These are schemes where devlocal press). This is sometimes to enab
ne to d one
(
not
cessarily planning buil mes with opera ned up are ten more likely to
Address veloDe per Description st Co Anticipated Oper
Hotel rating target
Status ator
CITY CENTRE
OUTSIDE THE CITY CENTRE F1 Cabbage Hall Inn, 20
Breck Road, L6 les
ManagCompa
Daement ny Ltd
To alter and extend public house during co ionvers n to 69 bedroom hotel with public house.
own
Notkn
Private independent opera
Not known Permission granted
tor September 2013
F2 “The Oakfield Project”, part of Ne
A new 100 bedroom hotel to w Anfield
Local Solutions be used as a training facility for people wanting to work in the hospitality industry
Not known
Not yet made Planning public
Not stated application expected
F3 The Coach House, Conversion to 19 hotel/guest Private Calderstones Park
Mr Craig Bentley rooms
Not known independent
operator
Not known Application 14F/2029 submitted September 2014
F4 143-145 Great Howard Street
Mr C Elliott To convert public house to Private form hotel (13 bedrooms) with restaurant/cafe at ground floor and carry out associated external alterations.
Not known independent
operator
Not known Application 14F/2140 submitted October 2014
17
PART 4: Anticipated Hotel Schemes (with
These are schemes where developers have sought planning permission for sites or buildings (or announced schemes in the local s) ometimes them t nd sell sites o is r a hotel even though they are not
cessarily planning to build one. Therefore it is likely that some of these s s will not be progressed.
no Operators Identified or Named) presne
. This is s to enable o market a r buildings with permcheme
sion fo
Map ref
Address Developer Description Cost Hotel rating Status target
CITY CENTRE G1 5-7 Bridgewater Street BPUK To erect 58, tw d o be
apartments as an apart-hotel with basement parking following dem of olitionwarehouse.
Not known
Apart-hotel Permission granted March 2014. Start on site expected July 2015 for completion March 2017.
G2 Union House, 21 Conversion of existing Victoria Street
spin
J&M Ho tality Consulta ts building to 30 mbedroo hotel
including roof sion at 4th extenand 5th levels
£3m Boutique Permission granted June 2012. Site being marketed.
G3 Martins Bank, Water Street
CastlewooProperty
em
d
Manag ent Ltd
Conversion of former office Permission granted June £40m 5 star block to 138 bed five star 2014. hotel
G4 Kings Dock Mill – Phase 2: Land at Hurst Street, Sparling Street, Tabley Street, Wapping
FountaHu
in Trustees & rst Street Ltd
Mixed use dev pment elowith 180 bedr teloom ho , 100 apartm sent , 220 A bed YHbuilding, 585 sqm retail space, and 95 dr no. be oom care home.
part£
of 50m
wider scheme
4 star Awaiting signing of legal agreement since June 2011
sure Ltd Conversion of oors upper flto 20 bedroom
Permission granted July G5 1 Renshaw Street CP (UK) Lei Not known hotel
£0.75m 2012
G6 Gostins Building, 32-26 Hanover Street
inETS Hold gs To convert fro es m offic to 146 bedroom hotel on 2nd to 7th floors, with retail on ground and first floor
ot knownN
Not known Permission granted
September 2013
G7 Cains Brewery Village, t
The Robertwery Bre
Cain ConversStanhope Stree
ion from brewery to mixed use scheme clu in ding commercial, leisure, apartments and 100 bedroom boutique hotel.
part of m
der heme
£150wisc
Boutique Permission granted March
2014
8 “Liverpool WatG ers”, North Docks
Peel LandProperty (
& Ports) Ltd
Mixed use de envelopm t of 60 hectares with offices, apartments, retail, leisure, hotel and conference facilities, cafes, restaurants, and cruise line ility
.5bn
r fac
£5 Not known Outline permission granted June 2013
G9 Southern Warehouse, Stanley Dock
Stanley DoProperties
ck
Convers Permission granted March ion of warehouse to provide 128 ro
1 x Apart-om hotel; 128
room apart-ho restaurants tel,and assembly/ leisure plus car parking.
Not known 2014 Hotel and 1
not known
ntures ConvFormer George Henry ersion of upper floors to 105 bedroomed 4 st
4 star Apart- Permission granted January G10 Lee Building, Church Street
Gethar Vear
apart-hotel
£15m hotel 2014
OUTSIDE THE CITY CENTRE Former Littlewoods Conversion to mixed used Permission granted May H1 Building, 200 Edge Lane
Capital & Centric scheme including 100 bedroom hotel, offices and retail/café/ restaurant units
£16m Not known 2013
Former Tea Factory, New mixed use development Outline application H2 Speke Hall Road
Towerbeg Ltd comprising industrial/ warehouse units, offices, restaurants and hotel
Not known
Not known 12O/2431 re-submitted March 2014
Goodlass House, Conversion of office building Application 14F/0621 H3 Goodlass Road, Speke
J D Estates to a 39 bed hotel
Not known
Not known submitted May 2014
18
PART 5: Ser d Apa nts Centre nvice rtme (City o ly)
Ref Address Developer Description Cost Operator
COMPLETED SINCE JANUARY 2013 Date Completed K1 9-11 Whitechapel Signature Living To use second and third
floors as 2 Signature
no. three bedroom serviced apartments accessed from Button Street.
£0.1m April 2013 Living
K2 Signature Hotel (former P
Refurbishment of the flood Signature April 2013 rint Hotel), Stanley
Street
Signature Living damaged Print Hotel as a six serviced apartments
£1.5m
ON SITE Status None
on site
PR OPOSED Status Former Trade Union & To change use to retail, Hope Street Permission granted M1 Unemployment Resource Centre Building, Hardman Street/Hope Street
DBLrestaurants, bars, offices, serviced apartments, education & training, and leisure facilities
Part of £20m wider scheme
Hotel December 2012
M2 Former Rapid DIY Building, Renshaw Street
Living (Liverpool) LLP
Legacy Student New 13 storey building with Legacy Application 14F/1880 ents
£10m 192 serviced apartm Student Living submitted August 2014
PART 6: Oth m t (C C e)
er Acco moda ion Types ity entrMap ref
Address Developer Description Cost Operator Date Completed
COMPLETED SINCE JANUARY 2013
N1 “Titanic” Hotel, Saltho
3 bedroomed self catering Private January 2013 use Dock
Alfie Bubbles hotel boat
Not known operator
N2 "Hoax Hostel", Kansas Building, 50-54 Stanley Street
taiQuin n Estates To extend and convert building into 240 bedspace (52 room) hostel with bar and restaurant.
£3m Starboard July 2013 Hotels Ltd
Status ON SITE None on site
Status PROP ED OSR1 Former Light Vessel "The To use former Mersey Bar Private
Planet", Strand Street Mr Alan Roberts
lightship "Planet" as a Heritage Centre with bed & breakfast accommodation for 8 rooms and café and bar open to residents and non-residents.
Not known operator
Permission granted September 2012
19