Captain America: The First Avenger the film there is a good
looking male lead, Chris Evan, this attracts a femaleLO3 audience,
the producer would have targeted a female audience to generate
aProducer and Audience wider audience and bringing in different
demographics. There is also the use of Star theory, it is one of
the key elementsWhatever genre a film is, it is important to the
films success, the actor thatthat producers always target their
appears in this film is well known to theaudience this is to be
able to generate target audience due to his role is themore money,
if a producer knows his/her Fantastic 4 films, he played Jonathan
theaudience they know how to make their human torch, in the two
Fantastic 4 filmsfilm, how to market it and make it which is a
popular comic book just likesomething their audience wants to see.
The Captain America the First Avenger film. Using this actor
attracts the audienceCaptain America the First Avenger brings
because of his appearance in these otherthe Marvel superhero to
life, set during films. To be able to find out his audienceWorld
War 2, it tells the story of a sick the producer would have had to
conductman from Brooklyn who is transformed different types of
research such asinto an undefeatable superhero, Captain primary,
secondary, quantative andAmerica. qualitative. Looking into
previousDirected by Joe Johnston, distributed by superhero films,
Ironman and Thor forParamount Pictures and with a budget of
example, as well as speaking to the$140 million the film was an
expected hit. audience directly in some way.The movie was released
on the 19th of July This film would have been marketed in2011 in
cinemas with an audience that many different ways; this allows a
wideconsisted of 64% mostly men and 25% audience to have a glimpse
of thebeing over 25 years of age, this movie is upcoming movies,
some examples ifaimed towards the fans of the comic marketing
methods are TV Trailers,book, the producer, Kevin Feige, targeted
internet websites and billboard posters.these fans in order to
generate interest Trailers are a way of promoting films; theyand
make it big at the box office. The are shown directly to viewers
throughproducer was clever with this film, typical their TV. They
are normally 2-3 minutes superhero movies all long and will show
their audience a have the same type glimpse of the film to try and
entice the of audience the public. Early footage of Captain America
stereotypical male of was shown at San Diego comic con in a certain
age, but this 2010, the director then stated that filming film is
also aimed had begun. This link shows the Director towards women.
In and cast members discussing the film.
http://www.youtube.com/watch?v=wjO6J Youtube is a big way of
promoting filmsyRMwrw and movies, most trailers of films are now on
Youtube which means trailers areThe first television advert aired
in America accessible onduring the super bowl, paramount paid $3
demand; moremillion to show a 30 second ad. Both of people will
usethese gained more hype about the film Youtube andand bringing in
not only the fans from view a film theycomic con but unsuspected
fans during may have heardthe Super Bowl which is a huge sporting
about. This movie was played beforeevent that is watched by over
111 million different video clips on Youtube. This is apeople. The
first full TV advert wasnt way of collecting new followers and
fansreleased until May 2011. and creating a new audience from
theThe Link below shows the offcial trailer for massive audience of
Youtube users.the movie. In the cinema trailers are shown TV
moviehttp://www.youtube.com/watch?v=pu8Zl goers so they are already
aimed at theirv7ji1s audience, different genres of film trailers
are shown at specific showings of film, forSocial networking sites
such as Facebook example in a horror film that is classified are
used to an 18 trailers that of upcoming horror promote films will
be shown, this is so the film films; people trailer is shown to the
target audience. who use Also at the cinema there are many these
sites different film posters of upcoming movies, can post people
are commonly queuing at a cinema their vows so people get the
chance to look aton the latest film which will then grasp the
different films that they maybe interestedattention of the
countless people that in. This meant that Captain America wouldmay
see this post. With sites such as have been shown at new movies
beingFacebook the promotion is very clever it released at the
cinema, as well as similarwill note down people statuses and things
movies it was also shown to a differentthey have liked and use this
information audience who might not have thoughtto advertise a film
they might be about this film until seeing the trailer.interested
in going off their information.Captain America had its own Facebook
Movie posters and billboards will be seenpage in which fans could
log into and look all over a couple of weeks before the filmat to
see the latest pictures from onset of is released, normally in busy
town centresthe movies and well as all the latest gossip and bus
stops, everyone will see theseand movie clips. posters on a day to
day basis especially if its on their route to work/school.
There were many different posters up at room for synergies, it
gave an opportunitycertain points such as posters this meant for
vertical integration. This means thateveryone would see this movie
poster on the company was doubling their money,a certain route.
they were profiting not only from the movie itself but from games,
CDs andSpecial websites can be found that are toys that came with
the phenomenon.based on films, websites such as IMDBoffer a
storyline as well as a full cast and Two films to compare when it
comes tocrew list with different facts about the the producer and
audience two films thatmovie. There are also different review sites
that can be searched to look at a film to seeother people opinion
of the film. CaptainAmerica features on both IMDB andEmpire which
is a website and magazinethat reviews films as well as interviews
were both released in 2011 are The Thingwith the cast and crew.
directed by Matthijs van Heijningen Jr and 50/50 directed by
Jonathan Levine.Word of mouth is a clever way of Statistics show
that The Thing should havemarketing, people will watch a film or
see been huge success at the box office; it wasthe trailer and will
then talk about it to distributed by Universal Pictures and
hadtheir friends who could then pass it on to a budget of $35
million, in theory this filmothers, it a free way of the film
company should have been a major hit but it wasntmarketing their
film. Everyone was talking very successful compared to the
movieabout this upcoming film, most people 50/50 which was
distributed by thehad seen the trailer but for those who
independent company Lionsgate and withhadnt they had people telling
them about a budget of only $8 million. In its firstit, whether it
was through a trailer, online week 50/50 came in at number 6 at
theor on the radio people were hearing about box office whereas The
Thing made it toit. number 5 in its first weekend, there are
Synergies are anything that is different factors to take into
consideration related to the film that can be when looking at these
two films in their sold separately such as toys, opening weekend.
The Thing was shown CDs, games and clothing. in 304 cinemas and
took in 485,534,These also make more money but also 50/50 was shown
in 228 cinemas and tookadvertise the film at the same time. in
410,251, this is only a smallBecause this movie was based around a
difference and clearly showssuperhero it meant that there was a lot
of the popularity of the film
50/50 due to the number of cinemas both can relate to the
character and still find itfilms were shown in. To date the movie
enjoyable and humorous to watch.50/50 has taken 967,388 and The
Thinghas taken 485,534, this means that thesmall film has been much
more successfulthan the anticipatedHollywood film TheThing. One of
themain reasons for thisis star theory; thismeans that a personwill
choose to watch afilm because of acertain actor/actress. The bigger
theactor, the more successful the film. SethRogan who appears in
the film 50/50 hasbecome a big Hollywood name over the past years,
he comical characters attract his audience which rangefrom teens to
late 30s, appearing in filmssuch as Superbad and pineapple
expresshas helped in create his fan base. TheThing has no big, well
known actorsappearing in the film which doesnt attractthe attention
of film goers, leadingviewers to want to watch a film with somethey
know and have the guarantee ofknowing they will enjoy the film.Seth
Rogan is seen as significant to histarget audience, he is known for
playing adrop out character, his comedy andstoner personality is
relatable to histarget audience especially young adultswho feel
like they are or want to be partof Seth Rogans life on screen. This
isknown as reception theory; the audience