Local SEOHouston Automotive Service
Agenda
Local Search for the Automotive Service Industry Local Ranking Factors Creating a Google Place Page Structured Vs. Unstructured Citations On-Page Schema Markup Trusted Local Directories Recognizing Unstructured Citations Finding Unstructured Citations Benefits to Local Search
Houston Local Search for the Automotive Service Industry Identifying Keywords:
Houston Auto Repair: 9,900 local searches per month
Automotive Repair Houston: 4,400 local searches per month
Houston Auto Service: 4,400 searches per month Three keywords combined: 18,700 Searches Per
Month Organic Results: 87% of Clicks Top 2 Local Listing attract the most attention
Eye Tracking Heat Map
Top 2 Results
Creating a Google Place Page https://www.google.com/business/placesforbusine
ss/
Optimizing a Google Places Page Choose Proper Categories Keyword in Title Address must be in the city you are optimizing for Add Pictures, Video, etc. Create Google Plus Page
Google + Page
Local Directory Citations must be the same as the information on Google +
Add 10 unique photos keyword filled file names Verify address in Google Plus Share content with others Add business website link to Google + Page Fill out all information Google + ask for
Local Ranking Factors 2013
External Local Signals
Source: Moz.com
Structured Citation Vs. Unstructured Citations• A STRUCTURED CITATION is a mention of a business
and address AND/OR phone number on an Internet Yellow Pages (IYP) or Directory Site.
• An UNSTRUCTURED CITATION is a mention of a business name and address and/or phone number on a website that is not an IYP site or other traditional directory.
5 Ways to Attract Links
Start a Fundraiser Host an Event Do a Survey Ask Partners Hire Interns
Local Search Strategy
Structured Citations
Download Directory List
Google Reviews (Real Ones)
Google +1’s Images on Google + Page Adds and Shares
Google+
Unstructured CitationsBloggers/
Foodies
Niche Directories
News
Schools (.edu)
Social Ranking Factors
NAP in hCard / Schema.org
Review Ranking FactorsThird Party Reviews
Best Local Search Report: http://www.davidmihm.com/local-search-ranking-factors.shtml
Google Reviews
Product/Service KW In Review
http://schema.org/LocalBusiness
Backlink Analysis ToolsThis is a tools report done by Analytics SEO comparing the quality and amount of links found by paid backlink analysis tool providers.
http://www.analyticsseo.com/us/blog/moz-vs-majesticseo-vs-ahrefs
Backlink ProfileBloggers and Foodies
Local Reviews
Live Band Events Page PodcastsNiche Directories
Unstructured Citation/Link AcquisitionFinding Structured CitationsAdvanced Search Operators• Inanchor: submit site• Inurl: submit site• Inanchor: list your business• Inanchor: list business• Intitle: business directory• Intitle: directory “keyword”• Inurl: directory “keyword”
https://sites.google.com/site/gwebsearcheducation/advanced-operators
For full list of operators:
Finding Link Prospects:• Houston Restaurant Reviews inurl:blog
• Pubs intitle:directory• Bars intitle:directory
Niche BusinessDirectories
Bloggers/Foodies
News
Schools (.edu)
Schema.org
Schema Tags are meant to help google identify the type of content that is being displayed (i.e. Address, City, State, Name of Business, Events, etc.)
When content is wrapped in schema tags, it is sometimes displayed in search engines giving the link more visibility thus attracting more attention.
http://schema.org/LocalBusiness Example of Schema Markup:
<div itemscope itemtype ="http://schema.org/Movie">‘Movie Name’</div>
Presenter
Joshua BellandSEO Platform Strategist832-493-9925www.learnseohouston.orgJoshua.Belland@analyticsseo.com
www.analyticsseo.com