educating freelancers & small business owners in northern chester county pa
Improving Your Local SEO + Impact of Google’s Mobile Friendly AlgorithmApril 2015Speaker: Jeff Tincher
www.ChescoMarketing.com | [email protected] #ChescoMG
Share your story...around the table 30-second intros
❖ Name & Business❖ Website❖ Services/Products you offer❖ If freelancer, your ideal client and/or project
...now share ours.Share our events on social media!http://www.chescomarketing.com/share/
www.ChescoMarketing.com | [email protected] #ChescoMG
What is Local SEO?Local SEO is just what it sounds like.
Any business that gets some of its customers locally can take advantage of local SEO.
That could be a pizza parlor, hardware store, agent, broker, dentist, or lawyer.
If you have a physical address or work in a specific geographic area, you have to get your local SEO going.
www.ChescoMarketing.com | [email protected] #ChescoMG
Top Factors for Local SEO1. On Site Optimization
a. title, urls, headings, description, contentb. no duplicate contentc. non-www to www redirect is setup
2. NAP (Name Address Phone)a. make sure everything, everywhere is spelled
the same!b. Name is very important
3. Citationsa. a mention of your business name, address,
phone, etc.
You run a local pizza shop and in one place you call your business “Joe’s Pizza” and in another “Joe’s Chicago Style Pizza” and maybe another place called “Joe’s Pizza - Best Pizza in Exton”.
www.ChescoMarketing.com | [email protected] #ChescoMG
On Site Optimizations❖ Do localized Keyword Research
❖ Use those keywords in these important areas:➢ Page Title➢ Meta description➢ H1 Heading➢ Filename➢ Image Alt Attribute➢ through body text➢ URL
www.ChescoMarketing.com | [email protected] #ChescoMG
Clean Up Your NAP❖ Decide on HOW you want your
business name, address, phone to appear.
❖ Update EACH profile and accounts - YELP, YP, G+, etc.
❖ Add photos & categories
Your listings are inconsistent across 9 engines. See the issues below.
Consistent listing information across the web is critical to ranking well on local search engines.
www.ChescoMarketing.com | [email protected] #ChescoMG
Where to Get Citations to Improve Your Local Search Engine Rankings❖ Local search engines will grab citations from
Yelp, YP, Foursquare, etc.
❖ Local Blogs
❖ Business blogs or websites
❖ Chamber of Commerce
❖ Online directory lists
www.ChescoMarketing.com | [email protected] #ChescoMG
Use Online Directories or Index❖ Claim any existing directory
listings
❖ Add your business to the major directories
❖ Business must have:➢ business name➢ local phone number
matching city or location➢ physical street address
❖ Make sure your listings are 100% complete
www.ChescoMarketing.com | [email protected] #ChescoMG
Helpful SitesThe Local SEO Checklist http://localseochecklist.org/
Moz Localhttp://moz.com/local
www.ChescoMarketing.com | [email protected] #ChescoMG
BREAKING'Mobilegeddon' could be bad news for 40% of top websites.-- USA Today 4/21
The world's biggest search engine shakes up its algorithmsThe Economist, April 20, 2015
'Mobilegeddon': Google To Punish Mobile-Hostile Sites Starting TodaySlashdot 4/21
www.ChescoMarketing.com | [email protected] #ChescoMG
What is the Impact of “Mobilegeddon”
❖ potentially give a ranking boost to mobile-friendly pages in Google SERPs
❖ Does NOT affect searches from desktop or tablets, only MOBILE.
❖ Only core search results are affected, not Local, News, Videos, Images.
❖ Hard hit to non-mobile friendly sites, worse than both the Panda & Penguin algorithms which affected 11% of search results.
image from SearchEngineLand.com
www.ChescoMarketing.com | [email protected] #ChescoMG
Is your site Mobile Friendly Now??
❖ Did you procrastinate or not know how to get your site mobile friendly?
❖ Do you still need to worry??
❖ What if I update my website and it’s mobile-friendly in a week or a month? Will I still be penalized?
GOOD NEWS!!!Unlike previous algorithm tweaks, websites can upgrade their "mobile-friendliness" at any time to appear higher in Google's search results!
TEST YOUR SITE: https://www.google.com/webmasters/tools/mobile-friendly/
www.ChescoMarketing.com | [email protected] #ChescoMG
Need SEO Assistance?Give me a call for a 30 minute consult and FREE basic SEO Audit of your site.
Jeff Tincher - 610 Digital, LLC
610-590-4824
www.610Digital.com