LocJAM 2014Perspective
byAlain Dellepiane
The Republia Times
• April 2012• Flash game created in
48 hours for the “Ludum Dare” jam
• Very popular (Pbs, Kotaku, Rockpapershotgun, VG247)
• Short and rich (many styles and layers, text-based gameplay)
Video tutorial
• May 2013• 22 minutes tutorial on
my website• Free from NDA, I can
show my whole process• No other plan after that
They like it… and ask for more
• 1000+ visitors• 90+ FB shares, 50+
retweet• “How can we translate
it too?”• “How can you build
experience in this field if you are not allowed to start?”
First things first: the game
• September 2013• Found a freelance
programmer on Elance, Cristian Corbu from Colombia
• Through a special loader, strings are injected into the game
• Very solid
First things first: the website
• January 2014• “Eventify” theme on
themeforest.com• Custom Wordpress
framework by Tirzen.com
• Very solid
How much?
• About 700 USD• That’s our budget for
two/three nengajō card mailings
• The IGDA Foundation might refund (all or in part)
17 jurors
• As simple and light-hearted as possible
• Not the Oscars, but a party
• Many jurors, many prizes
• Tool makers by raffle• Agencies for merit
Promotion
• Italian localization podcast (Outcast, Ringcast, Wiskast)
• Game magazines: Playerone.tv, Mediamag, Eurogamer.it
• Blogs and forums• Posters at GDC and
Fun 4 All
Did it work? Site visitors
• 6000 users from beginning of March to end of April (100/day)Most visitors per day:
• 925 on April 5 (start)• 594 on March 3
(launch)• 401 April 7 (1st Monday) • 385 April 13 (end)
Visitors
Spain; 25%
Italy; 17%
UK; 8%Japan; 8%
France; 8%
Ger-many;
7%
USA6%
Venezuela; 3%
Argentina; 2% Canada; 2%
Direct; 46%
Social; 21%
Referral; 20%
Search; 11%
Did it work? Candidates
511 entries
• 186 EU Spanish (87 pro)• 134 Italian (37 pro)• 60 French (37 pro)• 42 German (24 pro)• 42 LA Spanish (13 pro)• 20 Japanese (6 pro)• 28 duplicates/invalid
Candidates
Am-ateu
r; 58%
Pro; 42%EU Spanish
36%
Italian26%
French12%
German8%
LA Spanish
8%
Japanse4%
Invalid6%
Did it work? Workshops
More than 180 attendees
• London 1: 40+• Madrid: 40+• Tokyo: 20+• London 2: 10+• Alicante: 10+• Barcelona: 60+• Milano : 10+• 2,5h of published videos
with 350+ views
They like it…
They like it…
And ask for more
But we can benefit too
Spelling mistakes Winners
23%
77%
More jurors One juror
Italian
53%
19%
Pro Amateur
Adaptation: “Democria”
Italian EU Spanish LA Spanish German French Japanese
100.00% 100.00%
86.00% 83.00%75.00%
10.00%0.07 0.07
0.14
0.75
0.07 0.1 0.110.15
Democria
Tweaked (Demócria, Demokria, デモクライア , デモクライア ...)Replaced
Adaptation: “Mumpit Mush”
German Italian Japanese LA Spanish French EU Spanish
50.00%
61.00%
5.00%
52.00%
40.00%35.00%33.00%
5.00%
60.00%
4.00% 3.00%5.00%
17.00%
34.00% 35.00%
44.00%
57.00%60.00%
Mumpit Mush
Tweaked (Mumpitz-Maus, Mi amigo Mumpy, マムピットマッシュ )Replaced
511 times thank you
Question Time
Slides, videos and links:www.localization.it
• Alain Dellepiane:[email protected]
• Ryoichi Hasegawa:[email protected]
