Losing control:Why people will say what they want about you anyway
Broadcast is dead
Broadcast as we knew it is dead
People don’t trust broadcasters like they used to
People can broadcast themselves
People say mean things
But didn’t they do that anyway?
The internet…
“The internet is a library where all the books are strewn on the floor” Various
Fuck the Newcastle council people!
What do you do?
Two choices…
1. Do nothing
2. Do something
See citizensheep.com – Manage your online reputation
What can you control?
Hello
How do we control people like that?
@NewcastleCC
News, events, jobs,extras
@NewcastleCC
News, events, jobs, extras
@toonlibraries
Library news, extras
@NewcastleCC
News, jobs,highlights,
extras
@toonlibraries
Library news, extras
@Cityeye
events
@NCL101
Customer service,local info
New ways of working…
“What does success look like?” Peter Holt
• 2000+ followers
• 15,000+ click-throughs
• 1,000+ unique visitors
Remember…
= temporary
= permanent
Thank you
Alastair Smith
Communication Adviser - Web 2.0
http://twitter.com/alncl