The Loyalty Card Program
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Agenda
• Our Loyalty Program
• Benefits and Features
• Loyalty Card Maintenance
• The Lifecycle of a Loyalty Card
• Transaction Flow
• Terminal Requirements
• Card Options
• Card Transactions
• Administration Transactions
• Reporting Advantage
• Summary
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Our Loyalty Program
Konnet’s point-based loyalty program enables merchants to define programs that automatically award a stored value on the card every time the merchant-designated point threshold is reached.
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Benefits & FeaturesOur loyalty program merchants increase customer spending and repeat visits while
accumulating valuable customer information that the merchant can use to market to their customers.
• Replaces paper punch cards
• More secure and less subject to fraud because payments are processed through your terminal
• More versatile – define up to unlimited loyalty programs: Ex: one for everyday, another for special days/periods
• More upscale – standard and custom card designs – “a billboard in your customer’s wallet & Mobile Phone”
• Increases traffic - motivates customers to return frequently
• Builds loyalty and preference for your business over your competitors
• Card accounting, extensive reporting versus manual or no accounting for paper punch cards
• Instant updates, real-time reporting
• Konnect is pioneer for loyalty management in the industry.
• Konnect solutions that meets requirements of customers and enhances their Business .
• More Reliability, More Flexibility and Ease of use
• High quality deliverables
• On-Time, On-Budget project delivery
• 100% maintenance & Support guarantee
Konnect
To start
Konnect
Win Unlimited customers
Konnect
Konnect
Program
Reward Rules
Membership Handling
Online Processing
Konnect
Program Management
Tier Management
Points Management
Tier Based Points
Expiration
Program Creation
Program Partner
Management
Points Accumulation
Points Redemption
Card Up gradation
Dynamic attributes
Reward rules management
Robust rule modeling
Version management
Template & expert mode maintained
Rule scheduled
Partner sponsorship
Campaign integration
Reward Rules Management
Membership handling
Membership types and
registration
Member tier management
Member activities
Member profile
maintenance
Point account
management
Basic membership
card handling
Membership handling
Processing engine
Scalable engine
component
Online member activity
processing
Batch member activity
processing
Tier evaluating processing
Point expiration processing
Simulation of rule
processing
Processing Engine
Konnect
Card Type
Card Numbers
customer
Sale or Issue of loyalty cards
Point Definition By product and Value
Points Accumulati
on
Points Redemption
Card Up gradation
Membership handling
Loyalty Cycle
Customer loyalty Cycle
Step 1 customer acquisition the
assurance phase
Step 2 Customer Development the education and Bonding
phase
Step 3 Customer Commitment
The Sales Phase
Step 4 Customer Retention the
continuation and activity phase
Alerts
Points Accumulation
Daily reports
Inventory consumption
Customer
Birth Day
Anniversary
Promotions
Sales Returns
Smart Alerts
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Merchants manage their loyalty programs
using Online Web portal or Local Computer:
• Review, modify and manage individual loyalty accounts
• Input cardholder information for targeted marketing
• Award signup bonus with first use
• Award point bonus if cardholder provides demographics
• Product based points to promote special products.
• Happy Hour points.
• Referral Points
Loyalty Card Maintenance
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Life Cycle of a Loyalty Card
1. The initial card status of a loyalty card is Inactive.
2. After the first Accumulate transaction, the card status is Active. Sign-up bonus points are added during this transaction, if defined in the program.
3. Points are added with each Accumulate transaction.
4. You can add or update cardholder information at any time using Reporting. cardholder information bonus points, if specified in your Program Definition, are added to the card after you enter and save the cardholder information.
5. Each time the reward threshold is reached (as defined in the program), the specified reward amount is added to the card's reward balance. The reward balance may be used to purchase or redeem goods/services.
6. If the cardholder doesn't want the card anymore (or if the merchant has a policy of collecting depleted cards), the card may be deactivated and reissued to a new cardholder. Once a deactivated card is reissued, the status changes to Active and a new history is started.
7. If a card is damaged, lost or stolen, the balance may be transferred to a different card and the old card can be cancelled. Once a card is cancelled, it may not be used again.
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Loyalty Card Transaction Flow
POS Terminal
The loyalty card transaction is sent from the terminal to
Head Office or Local Server.
Konnect Loyalty System
The Stratus server sends the request to the loyalty card
host.
Loyalty Card Host
The loyalty card host processes the transaction and sends a
response back to the terminal.
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Loyalty Card Terminal Requirements
The loyalty program is supported on:
• Omni terminals with retail or restaurant software
• Data Base Integration with POS Software to ensure Smooth transaction.
Loyalty cards work only at your locations.
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Loyalty Card OptionsStandard Card OrdersPredesigned cards that allow 2 lines of merchant information, such as store name, phone or address. Shipped in 2-3 weeks.
Custom Card OrdersCustom designed using the merchant’s logo, artwork, or photography. Turn around time is approximately 2-3 weeks after final proof approval for production and delivery.
Digital CardCustom designed digital card using the merchant’s logo, artwork, or photography. Turn around time is approximately one minute after final proof approval for production and delivery.
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Loyalty Card Transactions
Add Points to a CardEnter the points for purchase. Receipt shows the new point balance and reward balance.
Void Points on a CardCorrect an error or reduce points for a return.
To Purchase Using the Loyalty Card Redeem reward balance for multiple purchases until balance is zero or more rewards are earned.
Balance InquiryProvide card balance information.
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Loyalty Card Administrative Transactions
Transfer Card BalanceUse to replace lost, stolen or damaged cards, or consolidate cards, without losing previous card balances.
Upgrade CardUse to upgrade card with existing basic card to a premium card.
Deactivate CardUse to clear and re-use cards, which can reduce card costs.
Cancel CardUse to cancel a damaged or fraudulent card, or cancel the “old” card(s) after a Transfer Card Balance.
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Reporting Advantage
Batch Reports - Loyalty card totals and detail assist daily balancing on the POS
Comprehensive Reports:
• Real-time loyalty data, available 24/7
• Customer/Merchant/Terminal Activity reporting for multiple locations
• Card List Detail with point and reward balances
• Card Balance History shows card history
• Transaction Detail by type and date range
• Monthly Statements – Includes separate totals and fees for loyalty cards
For card balance and history, visit: www. Yourwebsite.com
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Loyalty Card Summary
All the benefits of Konnect card programs
• Secure, durable, attractive cards
• Reduced risk of fraud
• Cost effective permanent card
• Upscale appearance promotes your business
• Cardholder information
• Analysis of cardholder trends for targeted offers
• Great customer service
• Comprehensive card accounting and Web-based reporting
• Level, date range, detail and summary reports
• Transaction detail for resolving inquiries
A glimpse of relation
Thank You
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