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VIRTUALINSANITY

By Rhiannon McGregor

28 : 11 : 2016

Retail Experience : Black Friday : Wieden+Kennedy

London – Shopageddon is a new virtualreality (VR) experience that imagines thefuture of online shopping.

The website, which uses Amazon’sapplication programming interface,enables viewers to shop for products bylooking at them

The frenetic experience aims to merge‘the worst of the digital and physicalworlds’

Created by ad agency Wieden+Kennedy London, Shopageddon presents viewers with a seemingly endlessbarrage of consumer goods in a 360-degree virtual space. The hyperactive e-commerce experiment is designedwith VR headsets in mind to enable viewers to fully immerse in the experience so that the consumer is fullyimmersed within the experiment.

The programme, which was launched ahead of Black Friday, tracks viewers’ eye movements during the experience,and presents them with the five items they looked at most frequently at the end. Viewers can then click through tobuy the products on Amazon.

The project is part of Wieden+Kennedy London’s exploration into the application of VR in retail scenarios. ‘We havebeen experimenting with VR, making random things and trying to figure out what it might all mean beyondentertainment,’ Iain Tate, executive creative director at Wieden+Kennedy London, told It’s Nice That.

The Big Picture

As the physical and digital worlds continue to merge, artists are using VR as an immersive tool to explorefuture concepts. Read our Virtual Reality Market to find out more.

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