Welcome to today'sAhmedabadwhere luxuryschemes/project
launches are flourishing,especially in western part ofthe city. Be it Golf Courses,apartments, offices, it isluxury which is in demandand is on sale. Further, theconcept of brand is alsotagged with Ahmedabadrealty sector in last decade.
Luxury is anything that isdesirable and more thannecessary and ordinary. Theluxury market in India hasgained increasing visibilitywith each passing year. Infact, it is interestingly poisedtoday and the recentaddition to luxury market isresidential properties.
Market growth over thepast year was higher thanexpectations and this strongupward trajectory is likely tocontinue over the yearsahead. The city haswitnessed many new projectlaunches in luxury housingsegment in recent timesfrom reputed developers.The 3-4 BHKs are high in
demand because of its idealsize, which every homebuyer aspires for his/herdream home. Such luxuryapartments are ideal andpractical considering spacerequirement for householdsize of 4 to 6.
Burgeoning withmigration, rising land prices,increasing concept ofnuclear families, currenttrend of redevelopment are
some of the reasons whichare fueling demand forluxury housing segment. Inearlier times, everyindividual wished forbungalows but in today'stime when land prices aretaking new high every year,bungalows as dream homesseem a distant dream andthus, luxury apartments aregaining acceptance amongproperty buyers in this
particular segment. In fact, the amenities
which are provided in theseschemes are main feature ofattraction. The other reasonfor 3-4 BHKs gainingacceptance is the fact thatoptions available forbungalows/twin houses arefar from city. Priceescalation has resulted indevelopment of row housingschemes and small twin
bungalows on outskirts ofcity, so buyers in thissegment are preferringluxury apartment over twinbungalows to fulfill theaspiration of king size living,however it is a matter ofindividual choice andpreferences.
The "Closet Consumers"are the buyers of luxuryhousing. Closet Consumerstypically are the people whohave not been born wealthyand luxury is not a way of lifeto them, yet, they are justexperimenting with luxury.The other major push forbuying luxury housing islong term gain i.e., taxexemption as per theclarifications made inFinance Act, 2014, thepurchase of house propertyto claim such exemption hasbeen restricted to oneresidential house propertysituated in India.
In addition to state-of-the-art amenities, quality ofproject, pleasing elevation,elegant design, foyer design,landscape, variety ofmaterials and pleasingcolour combinations areused in project in thisparticular segment. Offcourse, the king size living iscentre stage to market these
projects. Further, theconcept of boutique housesis also slowly but steadilygaining acceptance is citieslike Ahmedabad.
The features of smartliving like digital security,surveillance, smartinteriors, occupancy lightingsensors, gas leak sensors areeyebrow raising features forproperty buyers in thissegment.
Earlier supply of luxuryhousing was confined toparticular locality but nowthe market is expanding tovarious other pockets of city.In current buyer's marketscenario for luxury housingseekers, it is the right time totake the plunge.
-- AAnnuusshhrraavv BBhhaatttt(Writer is a city-based
housing planner and realestate analyst)
Here are some of the Vaastuguidelines to be consideredwhile designing a masterbedroom or children's
bedroom or guest bedroom.
LOCATION OF BEDROOMAvoid bedrooms in north-east Avoid bedrooms in the middle ofhouseAvoid bedrooms above carporch/garage and kitchen
LOCATION OF THE MASTERBEDROOMMaster bedroom should be in south-west If there is more than one floor, themaster bedroom should be on theupper floor, in the south-west corner
LOCATION OF GUESTBEDROOMGuest bedroom should be in thenorth-west. This corner representsvaayu or movement which impliesthat guests who sleep in this bedroomwill not stay for long and get going ontheir way
LOCATION OF CHILDREN'SBEDROOMChildren's bedroom should be in thewest or east side.
DIRECTION FOR SLEEPINGIN A BEDROOM AAvvooiidd hheeaadd iinn nnoorrtthh:: In fact, only adead body is kept with the head in thenorth and the feet pointing towardsthe southHHeeaadd iinn eeaasstt:: East is the direction ofknowledge and enlightenment.Sleeping with the head in the east
increases knowledge and increases aliking for spiritualism. HHeeaadd iinn wweesstt:: Sleeping with one'shead in the west is good for peoplewho do not permanently reside in thehouse, like guests and marrieddaughters in their parents' houseHHeeaadd iinn ssoouutthh:: South is the bestdirection for sleeping. Sleeping withone's head in the south bringshappiness and sound sleep
DOOR AND WINDOWPOSITION IN BEDROOMDoor should open 90 degrees intothe bedroom. A door thatcannot open fully will limitthe flow of opportunitiesDoor position in east, westor north. Avoid fixing doors inthe south-west of a bedroomMain windows in east ornorth and smaller windows inthe west is ideal
ARRANGEMENT OFFURNITURE INBEDROOM Safe in south-west andopening towards northOpen space in the north-eastBeds should not be shaky. Dressing table should be inthe east or north Study table should face east,north or north-eastAvoid television. If a TV iskept, it should never bedirectly in front of the bed asit works as a mirror andgenerates negative energy. Itcan be kept to the right or leftof the bed at an angle forcomfortable viewing from bedWardrobes should be in thenorth-west or south-westKeep objects that remind
you of unfinished tasks out of theroom, or at least out of sight as thebedroom should be a place where youcan totally relax.Attached bathroom should be in theeast or south-east If you have an attached bathroom,make sure it does not directly faceyour bed and the door is closed at alltimesAvoid a mirror directly opposite thebedAvoid religious idols in yourbedroomAvoid clutter in the bedroom as itrepresents stagnation
- IInnppuuttss ffrroomm aassttrroollooggeerr PPaannddiitt MMoohhaann SShhaarrmmaa
PHOTO: ALAMY-INDIAPICTURE
LUXURY IS ANYTHING THAT IS DESIRABLEAND MORE THAN NECESSARY AND ORDINARY
THE CLOSET CONSUMERS ARE THEFIRST BUYERS OF LUXURY HOUSING INEVERY MARKET
03SUNDAY, MAY 17, 2015
T I M E S P R O P E R T Y
EXPERTS&INSIGHTS A TIMES OF INDIA PRESENTATION
Luxury housingapartments in demandKeeping in mind the growing demand, the city has witnessed many new project
launches in luxury housing segment in recent times from reputed developers
LUXURYHOUSING
PHOTOS USED HERE ARE FOR REPRESENTATIONAL PURPOSE ONLY
Vaastu tip for bedroomsFollow Vaastu principles for the arrangement of things in the bedrooms to ensure healthy, wealthy and peaceful life for the family
VAASTUTIPS
FOLLOW THE BASIC VAASTUGUIDELINE AND RETIRE IN YOUR
ROOM FROM ALL WORRIES OF THE WORLD AND HAVE A TENSION-
FREE SLEEP. IT SHALL HELP INENSURING THE HARMONY OF
THE HOUSE
FAST FACT
CLOSET CONSUMERS TYPICALLYARE THE PEOPLE WHO HAVE
NOT BEEN BORN WEALTHY ANDLUXURY IS NOT A WAY OF LIFETO THEM, YET, THEY ARE JUST
EXPERIMENTING WITH LUXURY
FAST FACT
