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Digital Media Portfolio Lynn Brewer-Muse
+Career Experience
n Digital Marketing n Blogging (7 years) n Email Marketing (6 years) n Social Media Strategies and Execution (7 years) n Website Development & Design (10 years)
n Graphic Design n Adobe Photoshop (2 years) n Adobe CSS (2 years)
n Writing/Editing n Content Creation (10 years) n Editing/Proofreading (10 years)
+Social Media Accomplishments n Hotel Boulderado
n Gained 6,000 followers through the creation, execution, and continual performance analysis across 4 social media channels for a historic hotel.
n Boosted website traffic 10% by establishing a company blog and publishing unique content.
n Successfully rebranded 3 distinct on-site restaurants and bars with the introduction and coordination of new social media presences on Facebook, Twitter, and Instagram.
n Blind Cat Media n Surpassed 400 Facebook fans for an independent online
literary magazine.
n Boulder Business and Professional Women n Increased social engagement 50% by spearheading and
chairing a new social media strategy for a non-profit organization.
+Social Media Accomplishments
n Progress of Social Media Networks at Hotel Boulderado
n January 2009 n No Social Media Presence
n July 2015 n Facebook Page -- 2,400+ fans
n 2 Twitter Accounts – 4,500+ followers
n Blog – 500+ posts
n YouTube Channel – 10,000+ views
n Pinterest Page – 450+ followers
+Social Media Accomplishments
n Progress of Social Media Networks for Boulderado Restaurants, Inc. n Spruce Farm & Fish n The Corner Bar n License No. 1
n January 2014 n No Social Media Presence
n April 2015 n 3 Facebook Pages (1,150 combined fans) n 3 Twitter Accounts (450 combined followers) n 3 Instagram Accounts (225 combined followers)
+Past Work Social Media Platforms
+Past Work Social Media Platforms
+Past Work -- @BoulderadoOtis Created a “personality” Twitter account based on the perspective of the hotel’s Otis elevator
+Past Work -- @BoulderadoOtis Created a “personality” Twitter account based on the perspective of the hotel’s Otis elevator
+Past Work -- @BoulderadoOtis Created a “personality” Twitter account based on the perspective of the hotel’s Otis elevator
+Past Work -- @BoulderadoOtis Created a “personality” Twitter account based on the perspective of the hotel’s Otis elevator
+Past Work -- @BoulderadoOtis Created a “personality” Twitter account based on the perspective of the hotel’s Otis elevator
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Past Work Sample Campaign – Hotel’s History Goals: To educate fans on the history of the hotel, boost cross-generational engagement, and illustrate connections to the local community
+ Past Work Sample Campaign – Hotel’s History Goals: To educate fans on the history of the hotel, boost cross-generational engagement, and illustrate connections to the local community
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Past Work Sample Campaign – Hotel’s History Goals: To educate fans on the history of the hotel, boost cross-generational engagement, and illustrate connections to the local community
+ Past Work Sample Campaign – Hotel’s History Goals: To educate fans on the history of the hotel, boost cross-generational engagement, and illustrate connections to the local community
+Past Work Writing Samples – Hotel Boulderado Blog
n “Top 5 Floral Trends of 2013” Click Here or Copy/Paste: historichotelboulderado.blogspot.com/2013/03/top-5-floral-trends-of-2013.html
n “Eight Survival Techniques That Will Help You During Boulder Startup Week”
Click Here or Copy/Paste: historichotelboulderado.blogspot.com/2013/05/eight-survival-techniques-that-will.html
n “Six Ways to Add Vintage Touches to Your Wedding” Click Here or Copy/Paste: historichotelboulderado.blogspot.com/2013/04/six-ways-to-add-vintage-touches-to-your.html
n “Famous Guests ~ Messrs. Darrow, Frost, Ellington, and Armstrong” Click Here or Copy/Paste: historichotelboulderado.blogspot.com/2013/03/famous-guests-messrs-darrow-frost.html
Note: In 2014 blog posts were migrated to www.boulderado.com. Since my departure, the blog was removed from the website, but the original posts on Blogger remain.
+ Past Work Writing Samples – Downtown Boulder Magazine
Summer 2009 Fall 2009
Click Here for Full Version Click Here for Full Version
+ Past Work – Brand Discovery, Website Development, Content Creation Goal: To guide the client (a Norway-based relationship coach) through branding discovery process before creating an attractive website and compelling content.
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Past Work – Graphic Design Goal: To create an image-based flier promoting Service Industry Night at License No. 1