M. Barnett & S. Goldfarb – June 2011
11
ATLAS Education and Outreach
In our 15th year
Outreach Coordinators: Michael Barnett (LBNL) Steven Goldfarb (Univ. of Michigan)
Outreach Officer: Claudia Marcelloni (LBNL)
M. Barnett & S. Goldfarb – June 2011
2
Always Updating/Reprinting Brochures
General Brochure – English and French
Technology Transfer Brochure – English and German
Technical Challenges Brochure (Major update)
Fact Sheets – 9 pages
Fact Sheet – one page
Computing Brochure
Physics Brochure – New but already reprinted
= Very recently updated and reprinted
M. Barnett & S. Goldfarb – June 2011
3
Hits on ATLAS Website
14 million hits
on atlas.ch
website
199920002001200220032004200520062007200820092010
4
Millions of hits
3
2
1
0
projected
M. Barnett & S. Goldfarb – June 2011
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Newly Revised Homepage
First “Plain English” summary
Second article probably tomorrow
M. Barnett & S. Goldfarb – June 2011
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Plain English article
In collaboration with Physics Groups, and with guidance and assistance from management
M. Barnett & S. Goldfarb – June 2011
6
News Ticker Items (June 2011)
(From top of homepage)
National Public Radio: The God Particle: A Disclaimer
Kahleej Times (UAE): Big Bang collider eyes mystery particle by 2012
PBS NewsHour: At CERN, Art Collides with Science
ZDnet: CERN hopes for proof of extra dimensions in 2011
Symmetry Magazine: LHC experiments dive into the quark gluon plasma
The Guardian: ATLAS leader Fabiola Gianotti is one the most influential women in the world
New York Times: Trillions of Reasons to Be Excited
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77
Expansion of Discovery Section
M. Barnett & S. Goldfarb – June 2011
8
ATLAS on YouTube
YouTube.com/TheATLASExperiment
36 videos.
Top one has 132,000 viewings.
Total is 700,000 viewings.
11 clips were rated* as 5 stars (highest)
*YouTube no longer ranks videos
M. Barnett & S. Goldfarb – June 2011
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M. Barnett & S. Goldfarb – June 2011
10c.marcelloni
Planetarium Show on Dark Matter
From Big Bang to galaxies to underground searches to the LHC and ATLAS.
110 million people watch planetarium shows each year.
M. Barnett & S. Goldfarb – June 2011
11c.marcelloni
Team includes
Academy Award-winning actress as narrator
Scriptwriter who has won a Peabody and an Emmy
Famous band member as composer
Nobel Prize-winning cosmologist
Experts from six planetariums
Great ATLAS expertise
Planetarium Show
M. Barnett & S. Goldfarb – June 2011
12c.marcelloni
Fundraising is in progress.
Planetarium Show
M. Barnett & S. Goldfarb – June 2011
13c.marcelloni
Google Street View
Perhaps we can link:
• Google Street View
• CAMELIA (see later talk)
and
• Planetarium Show.
Discussions with Google
are in progress.
M. Barnett & S. Goldfarb – June 2011
14
ATLAS is an inherent part of the broader CERN community• Participates in the LHC Outreach Group• Participates in the Int’l Particle Physics Outreach Group (IPPOG).
New IPPOG slogan is: Discovering particle physics together
From RRB Scrutiny Group talk
M. Barnett & S. Goldfarb – June 2011
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From RRB Scrutiny Group talk
Projects funded by ATLAS have led to the involvement of research groups at many universities and laboratories, multiplying our efforts many times.
Those efforts have been supported by quite substantial national and local funding.
M. Barnett & S. Goldfarb – June 2011
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You are welcome to join us for dinner in thecafeteria following this session.