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Global selling
Group members Roll no.
Tausif Chaudhari 10
Najma Lakhara 27
Rubina Memon 31
Mohammad Azhar 33Shaikh Saif 48
Farhat Siddiqui 55
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Global selling ?
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The McDonalds Way
Move forward
Contribution
DevelopNo losers
Actively listen
Leverage diversityDelivery
Support
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History Of McDonalds
o Founded in 1940
o By Dick and Mac McDonald in
California
o Idea of franchisingRay Kroc
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McDonalds
Mission
to be our customer's one and only choice of a
fast food restaurant when dining in or on the go.
Vision
to be the market leader in providing products
and services in the fast food industry.
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McDonalds goes global
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Strategies used by McDonalds
Expansion worldwide
Forever young brand expansion
Plan to win strategy
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Marketing strategies
Business Strategies
Product consistency
Act like retailers think
like a brand
Strategies as per Indian Market
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Objectives of Promotion Strategy
Get Them In : To make consumers
step into McDonalds restaurant.
Trade Them Up : To shift the consumers
to McDonalds core products like Burger with
cheese, McChicken Burger, Fillet-o-Fish etc
Get Them Back :To increase the frequency
of visit by making the McDs brand experience.
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Media Strategy
Focused more on electronic media
Ads talk about emotions, family ties, and fun,
and all these have high visual appeal.
They use print media.
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Globalization strategy of Mcdonald's
To find the best places to put a restaurant in different
countries
Finding out what it is that people like to eat in differentcountries and in different regions
Extreme focus on their food selection, to not upset or offend
any religion in particular and made menu according to
preferences of particular countries
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Co-branding strategy
Coca-cola
Walt disney
Barbie toys
Cadbury
Hot wheels
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Cultural diversity
o In India - sandwich sauces,
shakes and soft-serve products
do not contain eggs.
o In Uruguay - hamburger with
a poached egg on top.
o In Norway - Mc Laks grilled
salmon sandwich.
o In Taiwan- rice burger.
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Segment target and positioning
McDonalds was positioned as a family restaurant
Extra care has been taken to make the restaurant children-
friendly
Focused on Price Penetration
Service, hygiene, products etc
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4Ps of marketing mix
Product Variation : variety in product ranging from burger to softy
Innovation : Chicken Maharaja Elimination : removal of beef,
pork flavoured products
Successes: Fries, Happy Meal,Big Mac, Pizza McPuff
Failures: Fajita, Carrot Sticks, McLean
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Price
Pricing includes the list of
prices & discount available
The most important part of
marketing mix
Price determines profit of the
product
Special offer such as happy meal
Value meal, Combo meal
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Place Restaurants in all the major cities
like Mumbai, Delhi, Kolkata etc
Offers hygienic environment good
ambience and great service
Started giving internet facilities
Areas for children where they can
enjoy with their Family & friends Spend some quality time together
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Promotion
Individual communication-Word of mouth, peer group
Mass communication Advertisements and child amusement
activities at outlets, drives and campaigns
Free distribution of children toys with every happy meal
Famous marketing campaigns :
You Deservea break today, so get up & get away To McDonalds
Aapke zamane me baap ke zamane ke daam
Food, Folks, and Fun
Im loving it
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Conclusion
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Bye Bye see you at mcdonalds