Startup Toolkit
Models and Frameworks
My Journey
Lean Canvas
Consensus / Non-consensus
Right Wrong
Consensus
Non Consensus
Adoption Lifecycle
Bowling Pin Approach
Market Sizing
Customer Lifetime Value
(Profit / Sale)(Sales / Month)
Months RetainedLifetime Value
XX
CLTV - Simple
$1002
12$2,400
AARRR Metrics
• Acquisition
• Activation
• Retention
• Referral
• Revenue
AARRR!
Cohort Analysis
Financial Models
-$2,000,000
-$1,500,000
-$1,000,000
-$500,000
$0
$500,000
$1,000,000
$1,500,000
0 5 10 15 20
Months
Cumulative Cash Position
-
500,000
1,000,000
1,500,000
2,000,000
2,500,000
(1) 4 9 14 19 24
$50,000
Questions?
Ask Me About
• Learning to Code
• Prototyping
• Selling a Company
randylubin.com
@randylubin
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