Magnetic Trash CanMagnetic Trash Can
PDT #6
Final ConceptFinal Concept
William Switzer Project Manager
Sirena Yannopoulos Marketing Manager
Nicholas Stoneberger Product Manager
Shuming (Sam) Liu Project Engineer
Xiangyang (James) Gao Design Engineer
Loukas Toliopoulos Manufacturing / Finance
$ilver $aver Helps prevent the accidental Helps prevent the accidental
loss of expensive cutleryloss of expensive cutlery
Doesn't involved a Doesn't involved a complicated mechanism so complicated mechanism so anyone can use itanyone can use it
Has an easy to empty feature, Has an easy to empty feature, which allows the collected which allows the collected cutlery to be removed quicklycutlery to be removed quickly
Uses 2 powerful 13" bar Uses 2 powerful 13" bar magnetsmagnets
$ilver $aver Made with easy to clean and Made with easy to clean and
durable polyethylene plasticdurable polyethylene plastic
Uses standard 32 gallon Uses standard 32 gallon garbage bagsgarbage bags
The wheeled cart base allows The wheeled cart base allows for easy transportation for easy transportation
It is offered in a variety of It is offered in a variety of colorscolors
Problems EncounteredProblems Encountered
Magnet Selection:
Effectiveness / Usability
Material Selection:
Cost / Manufacturing
Manufacturing Process:
Outsourcing / In-House Production
Effectiveness / Usability Permanent magnets vs. Electromagnets:
Permanent magnets have a long life Permanent magnets have a short range force Electromagnets can be made as powerful as required Electromagnets only work if turned on Electromagnets impose additional electricity cost Electromagnets require expensive batteries
or troublesome extension cords
To be effective we needed a strong magnet To be user friendly the cutlery must be easily removable To be competitive we have to keep cost down
Magnet Selection Methodology
Our solution…
A-L-L Magnetics, Inc.
AMC-13
13” Tool Holder
Cost / Manufacturing
The better the mold properties of the resin, the greater the number of successfully cast parts.
Superior quality injection molding resin
can get very expensive A lot of plastic per piece (~ 2 kg)
will develop large amounts of waste The less waste we have the more we
may save in the end
We needed to compromise…
Chevron Phillips PE 1409 LDPE
Injection Molding Resin
Outsourcing / In-House Production
In-house production: Possible return on investment Large capital cost More floor space Skilled workers Must buy/upkeep expensive machinery
Outsourcing: Less initial cost Reliability decreases
The Result…
Outsourced
Outsourced
Outsourced
Outsourced
The Production CycleThe Production Cycle
The outsourced goods would arrive in the receiving dock
They would then be stored for later use
The magnets will be fastened, the pieces will be assembled, and the product will be packaged
The finished products will then be temporarily stored
Orders are received in the sales office
And the orders are sent out on a weekly basis
All the while the Marketing / R&D / Manufacturing departments are looking for ways to upgrade the product and reduce cost
Marketing PlanMarketing Plan•Ensure distribution of $ilver $aver with key distributors
•Set up a website for online purchasing and advertising
•The product website will be advertised in magazines which target our lead users (i.e. cooking and owning your own business magazines)
•Advertising pamphlets will be created to target restaurants, caterers and other large corporations. The pamphlets will be slipped into the utensil purchases bought from distributors
•Attend industry trade shows to promote product
•Door to door sales people will solicit restaurateurs to spark their interest by offering a free trial period of the product
Marketing PlanMarketing Plan
“$ilver $aver,$aves you green as you
clean”Promotions:
•Free trial period
•Buy right away and receive free shipping and handling
•For every customer who refers someone else who buys the $ilver $aver, they receive a rebate
•A guarantee on customer satisfaction
Slogan:
3D Pro-Engineer Model3D Pro-Engineer Model
Lid:
Magnet Housing Plate:
Lessons LearnedLessons Learned Working in a cross-functional team:
Taught us to be patient with other team members because we may not always be on the same page.
Taught us to be clear about what we expect from each other in terms of tasks distributed amongst team members.
Taught us to listen to the ideas of other team members and to encourage other team members to participate.
Taught us about the benefit and challenge of working with people from different backgrounds.
Product WebsiteProduct Website
Now let us take a quick look at the Now let us take a quick look at the
$ilver $aver Website
Any questions ???Any questions ???