Making Data More Engaging Using Infographics Rebecca Willmer, Children’s Safety Network 2015 Safe States Annual Meeting
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What is an Infographic?
Infographic by Hot Butter Studio
• Infographic = information graphic • Complex data in an easy-to-read, visual
package
Snippet from “What is an Infographic?” by Consumer Magnetism
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Project Goals
Increase engagement of stakeholder community by…
• Creating sharable content that public health
professionals can use in their own work • Highlighting injury prevention research in an
innovative way
ENG
AGEM
ENT
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Reaching our Audience
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Research
• Visual images get more shares on social media
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Programs
• Piktochart: • Online platform, themes, pre-
made graphics, built-in charts, drag and drop, highly customizable
• Infogram: • Online platform, color schemes,
built-in interactive chart tool, fast, no pre-made graphics
• Adobe Illustrator: • For professional graphic
designers
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Process for Developing Infographics
Choose Topic Research Select Data
Draft in Piktochart
Internal: Review/ Revise
Funder: Review/ Revise
Share/ Promote Collect Data on Impact
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Infographic by Ivan Cash (ivancash.com)
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• Crowded • Too much text • Data is not visually
represented • Icons don’t match
Info + graphics ≠ infographic
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All-Terrain Vehicle Safety • Lack of material addressing this issue • Key injury topic for many states we work with • Launched in September during ATV season • New data released
First Infographic
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First draft Revisions
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Somewhere in the middle First draft Revisions
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Revisions Final draft Somewhere in the middle First draft
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Spotlight: Heatstroke Infographic Promotion • Released two weeks before National Heatstroke
Prevention Day (July 2013) • Reposted to social media on National Heatstroke
Prevention Day during all-day #heatstroke chat • Promoted in webinar Views • One of our most popular posts on Facebook or
Twitter • Most viewed publication on our website with over
3,000 pageviews
Positive Feedback • Funder approval • Requests from state for print version • Replies on Twitter, RT from organizations with many
followers
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Promotion Facebook/Twitter: • Upload infographic or snippet as
an image and then include a link to the infographic on your website
• Shorter infographics display best
Pinterest: • Upload full infographic • Tall/skinny infographics display best
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0 500 1000 1500 2000 2500 3000 3500
Heatstroke Infographic Child Passenger Safety Infographic 2
Firearm Intent infographic Interactive Map: State Laws Concerning Sport-Related Concussions …
Pedestrian Safety Infographic Cost of Firearm Violence
Playground Safety Infographic When Parents Talk about Prescription Drug Abuse, Kids Listen (with …
Firearm Child Access Firearm Magnitude Infographic
Child Maltreatment Tips for Choosing Safe Toys for Children This Holiday Season
Youth and Firearms Spike in E-Cig Poisonings
Children and Firearms Pedestrian Safety Resource Guide
Pedestrian Injuries: The True Terror of Halloween Sport-Related Concussions Fact Sheets
Teen Dating Violence Blog Post ATV Infographic
TBI Resource Guide A Safe Start to the Year: Fostering a Bullying-Free Climate in Schools
Pediatric Magnet Ingestion: Get the Facts, Prevent Injury Furniture Tip-Over: Tips to Prevent an Accident at Home
Child Passenger Safety Resource Guide
Total clicks per publication
Infographics Blog Post Fact Sheets Flyer Resource Guide Interactive Map
Impact
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Lessons Learned
• Cut down amount of text by focusing on data that can be visually represented
• Topic should be obvious with a quick glance • Main image to draw people in • Format based on how you will promote it • Add printable PDF version to our website • Include text and full sources on website • For fast impact/shorter review process, make mini-infographics • Include logo and web address at the bottom
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Other CSN Infographics (Snippets)
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Mini Infographics
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Resources
• CSN Infographics Page: http://www.childrenssafetynetwork.org/infographics • CSN Pinterest: http://www.pinterest.com/childrenssafety • CSN Facebook: https://www.facebook.com/childrenssafetynetwork • Piktochart: http://piktochart.com/
• What is an Infographic? by Hot Butter Studio:
http://www.hotbutterstudio.com/#/alps/ • What is an Infographic? by Consumer Magnetism:
https://www.customermagnetism.com/infographics/what-is-an-infographic/ • Hubspot: Photos on Facebook Generate 53% More Likes Than Average Post • Pew Internet and American Life Project: The State of Social Media Users • Infographic of Infographics by Ivan Cash: http://ivancash.com/Infographic-of-
Infographics
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Contact
Rebecca Willmer Project Coordinator
Children’s Safety Network Education Development Center