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Manoj Kumar KanikellaDept of International Business

Pondicherry University

Presented By

Technology TransferA Presentation on

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Technology is a systematic application ofScientific or other Organized Knowledge to

Practical tasks

What is Technology?

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Change and Development

Wide Spread Effect

Self Reinforcing

Features of Technology?

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Technology forces changes on people whether they are prepared for it or not.

Business organization must always watch out for changes and developments taking place around.

New developments adopted and New ideas explored lets the Business flourish earliest.

Change and Development

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The effects of the technology are widespread.

It effects every community of society

It ‘s evolution is far beyond our expectations

Widespread effects

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Technology feeds on itself and acts as a multiplier to encourage its own faster development

Technology brings in more technology

Self Reinforcing

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Technology and Society

Technology and Economy

Technology and Organization

Impact of Technology?

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Technology and Society

Ever growing expectations of the Consumers can be met with Technology.

Technology is converting the complicated systems in to simple ones

Technology advancements tends to remove the social differencesmainly between men and women

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Technology and Economy

It transforms people into professionals and create more upgraded job opportunities

It creates a great demand for capital investments

Some organizations may disappear due to non-adaption of technology

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Technology and Organisation

It has a great impact on organizational structureIn organizations the effect of the technology can be seen in

Total quality managementBusiness Process ReengineeringFlexible Manufacturing Systems

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Transfer of Technology

It is the process of acquiring ‘know-how’ essential for the Socio-Economic development of a Country

The TT may be broadly classified in to two:- According to the nature of the TT

- According to the nature of the instrument used for TT

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According to the nature of TT

1. Simple direct sales of Technology: (a) Embodied TT refers to sale of Capital Goods or deputing the Technical People to render their services. (b) Disembodied TT refers to the licensing of Process/Product technology.

2. Process packaged sale of technology: Supply of machinery for a complete industrial process3. Project Packaged Sale of Technology: Supply of necessary machines and licensing Brand names etc…., for a project.

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According to nature ofInstrument used

- TT by the flow of Books, Journals, and other published information.- TT by the movement of people – immigration

- TT by foreign investment - By the import of Machinery and Equipment

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How MNCs go for TT

-Branches- Subsidiaries-Joint ventures-Franchising-Turn key projects

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Thank you for Listening


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