Mode Shift in Cambridge
Stephanie GrollParking and Transportation
Demand Management Officer
Sparking New Ideas: Parking Strategies for Stronger CommunitiesApril 8, 2014
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Growth Without Gridlock
Kendall Square Development vs Traffic Growth
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
0
5,000
10,000
15,000
20,000
25,000
BroadwayLinear (Broadway)Binney St.Linear (Binney St.)Third St.Linear (Third St.)Main St.Linear (Main St.)
Ave
rag
e D
ail
y T
raffi
c
4 million sf 2000-2010
(38% growth)
4% increase in residents4% increase in
employees
PTDM Ordinance, 1998SOV mode share commitment• Set at 10% below 1990 Census Data
Comprehensive set of TDM measures
Annual monitoring and reporting• Employee and/or patron mode split survey of
SOV rate• Biennial counts of parking occupancy and
driveway in/out• Implementation of TDM measures
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Sample PTDM MeasuresRobust Moderate Minimal
Market-rate parking or cash-out/ Transportation Benefit
Raffle for non-SOV employees Emergency Ride Home Program
Daily parking rate equal to a portion of monthly rate, no monthly pass
Carshare parking spaces Flexible work hours or telecommuting
HOV parking discount 10% HOV preferential parking spaces Carpool/vanpool ridematching
100% Transit subsidy Pre-tax transit purchasePromotion of location convenient to public transportation on brochures and website
Free shuttle—Private or EZRide Bus shelters Transportation Management Association membership
Park-and-ride reimbursement Annual transportation event Transportation Coordinator
Subsidy for walkers and bicyclistsBike repair service Shower/locker for walk/bike employees
Donate Hubway stationElevator large enough for 2 bikes placed horizontally on the floor
Bike buddy matching
Vanpool subsidy EV charging station—Level 2 or higher
Transportation bulletin board in central location, intranet
Employees paid for days they carpool
New employee transportation information packet
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Positive Commute Trends
How workers commute to work
Drive Alone; 45%
Carpool, 7%
Public Transit,
26%
Bike, 5%
Walk, 13%
Other, 1% Work at Home, 4%
Source: 2009-2011 ACS JTW
Mode 2000
2009-2011
Drive alone 50% 45%
Rideshare 9% 7%
Transit 23% 26%
Bike 2% 5%
Walk 13% 13%
Other 1% 1%
Work at home
2.5% 3%
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0
0.2
0.4
0.6
0.8
1
1.2
1.4 1.3
1.1
Pa
rkin
g R
ati
o
(Sp
ace
s/1
,00
0 s
f)
Kendall Square Built Office/R&D Parking Ratios
2009 2013
About 3.2 MSF new development
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