Innovation. Disruption. Destruction.
We live in a new environment
Road map forward is unclear
ConundrumGeneration Flux
Creativity and Innovation
The challengesolve the apparent paradoxOld and new
To be successful embrace instability. develop new skills. question everything
Recalibrate everything
Think differentlyinnovate. disrupt. destruct itself
Innovation
37% of ultra-high-net-worth shoppers engaged in mobile commerce.
Burberry Mobile
Only 5 of 73 brands allowed mobile purchasing
Innovation is a state of mindThe cognitive processes innovative people engage in to create new ideas into higher-order concepts are common across cultures and hierarchies.
Key concepts to unlocking innovation
CuriosityThe gist, the cliché, the stereotype, and the business-as-usual stance are your enemies.
Cease viewing the world as governed by finite laws.
OpennessTunnel vision is limiting as are preconceived notions of where one’s attention should be paid.
Directed serendipityCreativity is a process. Make mistakes. They often lead to great breakthroughs
SensualityExperience of your own experience, don’t skimming overThis demands sensitivity to what one feels via their five senses, moment-to-moment
The RE industry is no stranger to Innovation
Innovation withinbrokerages
consumer focused
Ratings and Reviews
New tech tools
Consumer Bill of Rights
REDFIN
10,000 buyers leads to agents last year
virtual
8% bought homes industry average is 0.05%
Sawbuck
Hawai’i LifeLifestyle brand
Concierge Auctions
Marketing partner
Lifestyle brand
DiscoveryDiscoveryhow are you found today?
Social Marketing
Real Estate Brokerages
Place pages
Location
Realtor
Reputation
Crowd sourcing
Marketing
Streetadvisor
Intel
The Visual Web
technology informs us with Facts
technology inform us: Instantly
technology adds value
technology informs us with Facts
Tech
Smart customers
Rapportive App
Empowering
Sales
If your value can’t be liked, shared, ranked, reviewed rated, commented on ...
Walled Gardens
Peer to peer
Middlemen are being disrupted replaced by peers, platforms, friends, information and technology
Middlemen
Peers
How to roll
Keep it togetherKeep innovating
Simple takeaways
Dr. No
Captain Yes
don’t do something different; become someone different.
Consumers don’t adopt innovation; they alter ideas, adapt to them, and are changed by them
marc davison: [email protected]
thank you
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