Copyright 2010 FatWire Corporation
Leveraging Web Experience Management Mark Bridger, President International Operations
Abu Dhabi21st September 2010
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Copyright 2010 FatWire Corporation
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The Interactive Presence Story…
Business and technology trends driving the evolution of the Web
Challenges in excelling in tomorrow’s interactive world
An evolution from “Web Content Management” towards “Web Experience Management”
Essential ingredients for success
Who is FatWire and What is FatWire doing to help ?
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Copyright 2010 FatWire Corporation
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Business Trends Driving The Next Generation of Interactive Web Presence
Businesses need to drive revenue growth through:Positive and rich customer experienceEnhanced customer loyaltyTimely, contextual and relevant information and offersHelpful, informative interactions with the organization and with peersRepeat business throughunmatched customer service
Improve profits through:Efficient and targeted interactionPersonal touch without the personnel costs
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Investment is Shifting to the Interactive Channels
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Source: Forrester Interactive Marketing Forecast Online Survey, March 2009
The Web today is the most efficient business channel and is receiving a growing share of the marketing budgetTimely analytics provides organizations with a tangible ROI
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Technology Trends Driving the Next Generation of Interactive Web Presence
Explosion of rich media
“A picture is
worth a thousand
words”
“Video will be 90+% of all web traffic”
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Technology Trends…
Explosion of rich mediaMobile devices
“Multiple form factors”
“Always connected”
“Disconnected
computing”
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Technology Trends…
Explosion of rich mediaMobile devices Social networks and communities
“Influencers”
“friends”
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Technology Trends…
Explosion of rich mediaMobile devices Social networks and communitiesMashups and syndication
“REST”
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Technology Trends…
Explosion of rich mediaMobile devices Social networks and communitiesMashups and syndicationIntelligent recommendations
“People who liked this
also liked…”“A box of chocolates with
the flowers?”
“Your friends are reading…”
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Technology Trends…
Explosion of rich mediaMobile devices Social networks and communitiesMashups and syndicationIntelligent recommendationsReal-time interaction
“How can bp plug a
hole in the earth?”
“What did yo
u feel when
you took Alli?”
“may I help u?”
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Web Experience Management – A Change in Perspective
Web Content Management (WCM) is the process of managing and delivering content for display on an organization’s website. A WCM system facilitates
content creation, content control, editing, and website maintenance functions.
WCM
WEMWeb Experience Management (WEM) is the process of managing and delivering
an engaging online experience to website visitors. WEM extends WCM to include segmentation and targeting, analytics, community/UGC, collaboration,
and mobility solutions, thereby enabling organizations to intelligently and effectively communicate with prospects, customers, and other stakeholders.
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The Web Experience Management Process
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Explosion of rich mediaUser-generated contentContent is multi-sourceApplications as contentSite authoring becomes collaborative
Mobile channel and mobile device type proliferationMulti-channel requirementLocation-based services
Social capabilities are criticalManagement of social capabilities to enterprise requirementsEnd-user (site visitor) personalization and customizationLeveraging existing social networks and social graphs
Content
Channels
Interaction
Targeting and personalization is required across an environment of exponentially increasing complexityAnalytics, testing, optimization across a complex environmentRelevance analysis, sentiment analysis, intent, context
Relevance &
Optimization
Market Requirements Are Expanding Along Multiple Dimensions
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Next Generation Interactive Presence Challenges…
Entertain, but “enable the transaction” and informProvide timely, relevant and contextual information and offersEnable business agilityOffer personalized interactions – my way“It’s all about me” !!
Specific to meWhen I want itWhere I want itHow I want itAt home, at work, on the move…
Very high expectations…
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FatWire Facts
Founded in 1996Headquartered in Mineola, NY with a strong global presenceOperating profitably since 2005International operations:> 70% of overall revenues550+ enterprise customers10,000+ websites under management200+ employees in 11 countriesDubai Office Opened 2010
Focused on delivering the leading software platform for Web Experience Management
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Copyright 2010 FatWire Corporation
Web Requirements are Rapidly Becoming More Sophisticated
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MashupsArticles Images
User-GeneratedContent Syndication
You
Video/Audio Vertical
Applications
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The WEM Solution
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MashupsArticles Images
User-GeneratedContentVideo/
Audio SyndicationVertical Applications
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Copyright 2010 FatWire Corporation
FatWire Enables a Comprehensive Web Platform with FatWire WEM and Customer/Partner Applications
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WEM Framework
FatWireModule
Partner Module
FatWireModule
Customer Module
FatWire Module
App/GadgetMashups
Articles ImagesUser-GeneratedContentVideo/
Audio SyndicationVertical Applications
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Essential Ingredients for Success…
Consistent management of brand and content globallyDelivery across all channelsConsistent interaction and experience across all channelsExtremely strong personalisation and targeting capabilitiesSimplicity (demands least effort by user)Engagement throughout the process (creating a positive sentiment)Relevance providing context-aware, intelligent targeting:
LocationInterestsCustomer dataFriends / social networks awareness…
ALL tightly integrated with your business applications !
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Copyright 2010 FatWire Corporation
The FatWire Advantage: Comprehensive, Enterprise-Class
Comprehensive, Scalable Content MgmtRobust product information management Digital asset managementEnterprise content integrationUser-generated contentGadgets
Multi-channelScalable, dynamic web deliveryMobile delivery / channel aware content managementPrint channel integration via DAM
Social and InteractiveUser-generated content, enterprise moderationEnd-user personalization
Targeted, relevant and personalizedImplicit and explicit targetingDynamic delivery for targeted and multilingual contentEnd-user personalization
OptimizedBuilt-in granular analytics for optimizationIntegration with third-party analytics packages
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The Analysts Agree on FatWire’s Leadership
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“FatWire is a leader …and remains on the forefront of the persuasive content experience, offering strong functionality in the areas of content targeting, multisite management, rich media capabilities, and social computing.”
Ranks FatWire the #1 strategic WCM provider on the market“FatWire is well equipped as a strategic web provider.”“The Autonomy-Interwoven and Open Text-Vignette acquisitions leave FatWire as the largest independent WCM vendor”
“Rates FatWire Content Server the Best Web Experience Optimization (WEO) solution on the market: “FatWire provides best coverage of our list of requirements. This highlights its maturity and reliability…”
Ranks FatWire as a Leader in WCM: “FatWire was one of the first vendors in the WCM market to transcend a purist emphasis on technology and instead focus on optimizing the user experience. It has succeeded in selling to prospects in sales and marketing and as a result sustains higher growth than the overall WCM market..”
Forrester Wave Report 2009
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Equity investment Technology sharing and joint
innovation Strong Joint Go-to-Market
Worldwide Sales Centers (12) Supports Centers (6) Engineering (3)
Largest independent WEM vendor Rated as a Leader by Analysts Globally Worldwide offices and support centers
FatWire & EMC a Force in the Middle East…
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FatWire Delivers for Customers Across Industry Verticals
Manufacturing
GovernmentEFSA
Metropolitan Police (UK)Health Protection Agency (UK)
Communidad de MadridJunta de Castilla y Leon
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Retail
Media/Publishing
News Corporation
Financial Services
Consumer Brands
High Tech
Travel & EntertainmentHealthcare & Pharma.
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The FatWire Strategy
Continue to be successful by making you successful!
Please find out more on STAND 16
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Copyright 2010 FatWire Corporation
Leveraging Web Experience Management Mark Bridger, President International Operations
Abu Dhabi21st September 2010