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Denis DoelandBy order of L&DJ
E-mail | [email protected] | @denisdoelandFacebook | facebook.com/ddmcao"cial
LinkedIn | nl.linkedin.com/denisdoelandBlog | www.denisdoeland.comWeb | www.ddmca.comPhone | +31 (0)6-13520250
Market Landscape ReportF5-sessie | March 27, 2014
Competitive Intelligencefor Companies and Brands
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Rankingz
Reputation can be considered as a component of the identity as definedby others.
Reputation is known to be an ubiquitous, spontaneous and highlye"cient mechanism of social control in natural societies. It is a subject ofstudy in social, management and technological sciences. Its influence
ranges from competitive settings, like individuals, or like markets, tocooperative ones, like firms, organisations, institutions and communities.
We believe having an online reputation is one of the biggest trends in
recent years. We o!er the online community a Reputation PerformanceAnalysis (RPA) platform which visualizes the day-to-day performance of a
reputation provided by data generated by the users and services of the
internet. Rankingz is monitoring search engines, blogs, wikis, fora, socialnetworks, communities and micro blogs. (Denis Doeland/Edwin Witvoet)
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http://www.rankingz.com/ict-100/
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Companies in the LandscapeAs of Mar 25, 2014
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Top Twitter Social Content
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Twitter SummaryAs of Mar 25, 2014 (Slide 1 of 2)
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Twitter SummaryAs of Mar 25, 2014 (Slide 2 of 2)
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Top 12 Twitter ContentAs of Mar 25, 2014 (Slide 1 of 3)
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Top 12 Twitter ContentAs of Mar 25, 2014 (Slide 2 of 3)
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Top 12 Twitter ContentAs of Mar 25, 2014 (Slide 3 of 3)
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Twitter Metrics
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As of Mar 25, 2014Twitter Followers
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Mar 19, 2014 - Mar 25, 2014Tweet Volume
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Mar 19, 2014 - Mar 25, 2014Tweet Volume by Day
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Mar 19, 2014 - Mar 25, 2014Engagement Rate for Tweets
Tweet Engagement RateThe number of retweets and favorites, per thousand followers, of this company's own tweets
during this time period.
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Mar 19, 2014 - Mar 25, 2014Average Engagement Rate per Tweet
Average Engagement Rate per TweetThe average number of interactions (retweets and favorites), per thousand followers, of this company's
tweets during this time period.
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Mar 19, 2014 - Mar 25, 2014Total Engagement for Tweets
Tweet Engagement TotalThe total number of retweets and favorites of this company's own tweets during this time period.
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Mar 19, 2014 - Mar 25, 2014Average Total Engagement per Tweet
Average Engagement Total per TweetThe average number of interactions (retweets and favorites) of this company's tweets during
this time period.
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Mar 19, 2014 - Mar 25, 2014
Tweet Volume vs.Average Total Engagement per Tweet
Average Engagement Total per TweetThe average number of interactions (retweets and favorites) of this company's tweets during this
time period.
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Top Facebook Social Content
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Facebook SummaryAs of Mar 25, 2014 (Slide 1 of 2)
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Facebook SummaryAs of Mar 25, 2014 (Slide 2 of 2)
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Top 12 Facebook ContentAs of Mar 25, 2014 (Slide 1 of 3)
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Top 12 Facebook ContentAs of Mar 25, 2014 (Slide 2 of 3)
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Top 12 Facebook ContentAs of Mar 25, 2014 (Slide 3 of 3)
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Facebook Metrics
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As of Mar 25, 2014Facebook Likes
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Mar 19, 2014 - Mar 25, 2014Facebook Post Volume
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Mar 19, 2014 - Mar 25, 2014Facebook Post Volume by Day
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Mar 19, 2014 - Mar 25, 2014Engagement Rate for Facebook Posts
Facebook Post Engagement RateThe total number of likes, comments, and shares, per thousand Page Likes, of posts on this company's
Facebook page during this time period.
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Mar 19, 2014 - Mar 25, 2014Average Engagement Rate per Facebook Post
Facebook Average Engagement Rate per PostThe average number of interactions (likes, comments, and shares), per thousand Page Likes, of posts on
this company's Facebook page during this time period.
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Mar 19, 2014 - Mar 25, 2014Engagement Total for Facebook Posts
Facebook Post Engagement TotalThe total number of likes, comments, and shares of posts on this company's Facebook page during this
time period.
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Mar 19, 2014 - Mar 25, 2014Average Engagement Total per Facebook Post
Facebook Average Engagement Total per PostThe average number of interactions (likes, comments, and shares) of posts on this company's Facebook
page during this time period.
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Mar 19, 2014 - Mar 25, 2014
Facebook Post Volume vs.Average Engagement Total per Facebook Post
Facebook Average Engagement Total per PostThe average number of interactions (likes, comments, and shares) of posts on this company's Facebook
page during this time period.
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Top LinkedIn Social Content
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LinkedIn SummaryAs of Mar 25, 2014 (Slide 1 of 2)
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LinkedIn SummaryAs of Mar 25, 2014 (Slide 2 of 2)
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Top 12 LinkedIn ContentAs of Mar 25, 2014 (Slide 1 of 3)
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Top 12 LinkedIn ContentAs of Mar 25, 2014 (Slide 2 of 3)
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Top 12 LinkedIn ContentAs of Mar 25, 2014 (Slide 3 of 3)
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LinkedIn Metrics
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As of Mar 25, 2014LinkedIn Followers
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Mar 19, 2014 - Mar 25, 2014LinkedIn Update Volume
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Mar 19, 2014 - Mar 25, 2014Average Engagement Rate per LinkedIn Update
LinkedIn Average Engagement Rate per UpdateThe average number of interactions (likes and comments on updates), per thousand followers, on this
company's LinkedIn page during this time period.
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Mar 19, 2014 - Mar 25, 2014Engagement Total for LinkedIn Updates
LinkedIn Update Engagement TotalThe total number of likes and comments on updates on this company's LinkedIn page during this time
period.
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Mar 19, 2014 - Mar 25, 2014Average Engagement Total per LinkedIn Update
LinkedIn Average Engagement Total per UpdateThe average number of interactions (likes and comments) on updates on this company's LinkedIn page
during this time period.
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Mar 19, 2014 - Mar 25, 2014
LinkedIn Update Volume vs.Average Engagement Rate per LinkedIn Update
LinkedIn Average Engagement Rate per UpdateThe average number of interactions (likes and comments on updates), per thousand followers, on this
company's LinkedIn page during this time period.
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Top Google+ Social Content
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Google+ SummaryAs of Mar 25, 2014 (Slide 1 of 2)
G l S
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Google+ SummaryAs of Mar 25, 2014 (Slide 2 of 2)
T 12 G l C
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Top 12 Google+ ContentAs of Mar 25, 2014 (Slide 1 of 3)
T 12 G l C t t
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Top 12 Google+ ContentAs of Mar 25, 2014 (Slide 2 of 3)
T 12 G l C t t
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Top 12 Google+ ContentAs of Mar 25, 2014 (Slide 3 of 3)
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Google+ Metrics
G l Pl O
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As of Mar 25, 2014Google+ Plus Ones
G l P t V l
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Mar 19, 2014 - Mar 25, 2014Google+ Post Volume
G l P t V l b D
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Mar 19, 2014 - Mar 25, 2014Google+ Post Volume by Day
Engagement Rate for Google Posts
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Mar 19, 2014 - Mar 25, 2014Engagement Rate for Google+ Posts
Google+ Posts Engagement RateThe total number of plus ones, comments, and reshares, per thousand Page +1s, of posts on this
company's Google+ page during this time period.
Engagement Total for Google+ Posts
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Mar 19, 2014 - Mar 25, 2014Engagement Total for Google+ Posts
Google+ Posts Engagement TotalThe total number of plus ones, comments, and reshares of posts on this company's Google+ page during
this time period.
Google+ Post Volume vs
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Mar 19, 2014 - Mar 25, 2014
Google+ Post Volume vs.Average Engagement Total per Google+ Post
Google+ Average Engagement Total per PostThe average number of interactions (+1s, comments, and reshares) of posts on this company's Google+
page during this time period.
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Top YouTube Social Content
YouTube Summary
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YouTube SummaryAs of Mar 25, 2014 (Slide 1 of 2)
YouTube Summary
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YouTube SummaryAs of Mar 25, 2014 (Slide 2 of 2)
Top 12 YouTube Content
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Top 12 YouTube ContentAs of Mar 25, 2014
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YouTube Metrics
YouTube Subscribers
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As of Mar 25, 2014YouTube Subscribers
YouTube Post Volume
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Mar 19, 2014 - Mar 25, 2014YouTube Post Volume
YouTube Post Volume by Day
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Mar 19, 2014 - Mar 25, 2014YouTube Post Volume by Day
Engagement Rate for YouTube Posts
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Mar 19, 2014 - Mar 25, 2014Engagement Rate for YouTube Posts
YouTube Posts Engagement RateThe total number of likes, dislikes, and comments, per thousand likes, of videos on this
company's YouTube channel during this time period.
Engagement Total for YouTube Posts
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Mar 19, 2014 - Mar 25, 2014Engagement Total for YouTube Posts
YouTube Posts Engagement TotalThe total number of likes, dislikes, and comments of videos on this company's YouTube channel
during this time period.
YouTube Post Volume vs
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Mar 19, 2014 - Mar 25, 2014
YouTube Post Volume vs.Average Engagement Total per YouTube Post
YouTube Average Engagement Total per PostThe average number of interactions (likes, dislikes, and comments) of videos on this company's YouTube
channel during this time period.
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SEO
Homepage Title
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As of Mar 25, 2014Homepage Title
Homepage Meta Description
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As of Mar 25, 2014Homepage Meta Description
Homepage Meta Keywords
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As of Mar 25, 2014Homepage Meta Keywords
Moz Domain Authority
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As of Mar 25, 2014Moz Domain Authority
Moz Domain AuthorityMoz's best prediction about how a website will perform in search engine rankings (source:Moz).
Moz Domain Authority by Day
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Mar 19, 2014 - Mar 25, 2014Moz Domain Authority by Day
Moz Domain AuthorityMoz's best prediction about how a website will perform in search engine rankings (source:Moz).
Moz External Links
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As of Mar 25, 2014Moz External Links
Moz External LinksHyperlinks that point at (target) any domain other than the domain the link exists on (source)
(source:Moz).
Moz External Links by Day
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Mar 19, 2014 - Mar 25, 2014Moz External Links by Day
Moz External LinksHyperlinks that point at (target) any domain other than the domain the link exists on (source)
(source:Moz).
Moz Domain Authority vs. Moz External Links
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As of Mar 25, 2014y
Moz Domain AuthorityMoz's best prediction about how a website will perform in search engine rankings (source:Moz). Moz External LinksHyperlinks that point at (target) any domain other than the domain the link exists on (source) (source:Moz).
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Summary
A lot of work to do for most of the brands
Inconsistency Lack of engagement Lack of interaction No real conversations No real contact with influencers No real part of the internet ecosystem Digital seems no real part of the day-to-day business Historical legacy seems to be converted into digital reputation SEO optimization lacks for a few of the brands YouTube mostly not used as a channel Instagram is not monitored yetThere are still a lot oppertunities and challenges to optimize the digitalecosystem for most of the brands. This first insight is just an indication ofa short period analysed.