Creative Claritytatat CtiCal delivery GeneratinG footfall PowerinG salesProven thinkinGProfitable resultsPlanninG aPProaChesbuildinG futuresCreative Claritytatat CtiCal delivery GeneratinG footfall PowerinG salesProven thinkinGProfitable resultsPlanninG aPProaChesbuildinG futures
need HeLp WItH youR neXt pRoduct LauncH?
See how we helped Worcester, Bosch Group to launch their most important new product range in years…
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Creative Claritytatat CtiCal delivery GeneratinG footfall PowerinG salesProven thinkinGProfitable resultsPlanninG aPProaChesbuildinG futuresCreative Claritytatat CtiCal delivery GeneratinG footfall PowerinG salesProven thinkinGProfitable resultsPlanninG aPProaChesbuildinG futures
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tHe cHaLLenGe
Client: Worcester, Bosch Group
Target audience: Heating engineers
Brief: to launch a brand new technologically advanced range of heating and hot water boilers along with an upgrade to an existing, successful, well respected range of boilers.
l Heating engineers have a great affinity with the current product and perhaps a reluctance to consider change.
l We needed to promote the new product and also reassure heating engineers that the existing, upgraded product was still a product that they could put their trust in.
l the launch material must convey these important product range developments in a clear and concise way – and cover all the essential technical details the heating engineers need in a clear easy to read format.
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campaign theme:Evolution. Revolution.Immediately illustrates that there are now two options open to heating engineers:
Evolution For those resistant to change they can still purchase the classic, dependable product they know well – but now with additional, advanced features that make it an even more attractive proposition.
Revolutiona brand new innovative product, featuring the most advanced technology currently available whilst maintaining the Worcester Bosch reputation for quality and reliability.
tHe SoLutIon
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evolution Revolution
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adveRtISInGtrade press advertising campaign. Simple, impactful and informative. Full pages and double page spreads.
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QR code link to
dedicated micro-site.
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Curved branding that matches the industrial design of the product.
Comparing the evolved existing
product with the new revolutionary product.
promotional literature. clear, concise and stylish presentation of the entire product range.
LIteRatuRe
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Focus on the key
benefits of the new product.
“Did You Know?” straplines to highlight key facts.
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the revolutionary new product introduction was supported with a direct mail campaign. the leaflet was also made available at all trade counters.
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Link to new product micro-site with a QR code.
Key technical facts shown in a clear easy to read format.
dIRect MaIL
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Uses the same curved design.
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The “Evolution / Revolution” theme was built into the stand design for
Ecobuild, the largest exhibition Worcester Bosch attends.
the “evolution / Revolution” theme featured heavily at all major uK trade exhibitions.
eXHIBItIonS & dISpLayS
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Stand incorporating screen running presentation.
Portable roadshow displays continuing “Evolution / Revolution” story.
portable graphic stands were produced for a series of product launch roadshows.
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a dedicated micro-site was created using cGIs to illustrate the unique design and build features of the new product.
dIGItaL
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360º spinner of the new boiler
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Three sided ceiling hanger using curved design.
Use of “Evolution / Revolution” strapline
in sales brochure dispenser design.
1m x 3m banner.
attractive, eye-catching poS was designed for trade outlets across the uK.
poInt oF SaLe
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A2 counter top mat displaying key technical figures in easy to read format.
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Pegler Yorkshire
Have a new product to launch or want to know more about our other Integrated Marketing and product Management Services?
call Katie Stuart on 01905 726575 or email [email protected]
contact uS
Our clients include…
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Creative Claritytatat CtiCal delivery
GeneratinG footfall PowerinG sales
Proven thinkinGProfitable results
PlanninG aPProaChesbuildinG futuresCreative Clarity
tatat CtiCal delivery GeneratinG footfall
PowerinG salesProven thinkinG
Profitable resultsPlanninG aPProaChes
buildinG futuresNBUS525 Product Launch Brochure V4.indd 20 17/09/2014 17:18
Market Link Integrated Marketing 30 St. George’s Square, Worcester WR1 1HX
www.marketlink-uk.com
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