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Online Market Research For Business Start-ups
Starting a Business? Launching a new Product or Service?
Test the market first!
Lincoln House - 4th floor - 300 High Holborn - London WC1V 7JHPhone : +44 (0)20 7092 6663 - Fax : +44 (0)20 7092 6633 www.marketest.co.uk
What is clear is that the economic uncertainty means that researching a business’ market has never been more important.
How to properly launch a business?
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Lincoln House - 4th floor - 300 High Holborn - London WC1V 7JHPhone : +44 (0)20 7092 6663 - Fax : +44 (0)20 7092 6633 www.marketest.co.uk
Why carry out quantitative market research?
to professionalize the setting-up approach
to convince financial partners and others
to make a project credible
to confirm an idea
to forecast
Read More about Start Up Research
+44 (0)20 7687 1234 - http://www.marketest.co.uk
Lincoln House - 4th floor - 300 High Holborn - London WC1V 7JHPhone : +44 (0)20 7092 6663 - Fax : +44 (0)20 7092 6633 www.marketest.co.uk
…an essential stage in the business start-up process
but many entrepreneurs don’t do it…
… not least because of the supposed cost.
Market Research…
+44 (0)20 7687 1234 - http://www.marketest.co.uk
Read More about Start Up Research
Lincoln House - 4th floor - 300 High Holborn - London WC1V 7JHPhone : +44 (0)20 7092 6663 - Fax : +44 (0)20 7092 6633 www.marketest.co.uk
Importance of conducting surveys in an objective way
Survey your REAL target market
Where do the respondents come from?
Friends think you have a great business idea? Prove it!
Unbiased questionnaire
Unbiased administration
+44 (0)20 7687 1234 - http://www.marketest.co.uk
Lincoln House - 4th floor - 300 High Holborn - London WC1V 7JHPhone : +44 (0)20 7092 6663 - Fax : +44 (0)20 7092 6633 www.marketest.co.uk
Do your market research online
Cost effective
Free or at an affordable cost Auto-administration: very rapid turnaround Multi-country research no longer an obstacle
Reliable Objective administration
Versatile Animated: use of video, images, audio More efficient analysis
Why is it better than traditional quantitative market research?
Read more about Online Market Research Benefits
+44 (0)20 7687 1234 - http://www.marketest.co.uk
Lincoln House - 4th floor - 300 High Holborn - London WC1V 7JHPhone : +44 (0)20 7092 6663 - Fax : +44 (0)20 7092 6633 www.marketest.co.uk
Define your market sample (according to criterias) and sample size
How to create a surveySome basic rules
Poll method: Random or Quota
Important step: Test your survey, adjust accordingly
Read more about How Market Research Works
+44 (0)20 7687 1234 - http://www.marketest.co.uk
Lincoln House - 4th floor - 300 High Holborn - London WC1V 7JHPhone : +44 (0)20 7092 6663 - Fax : +44 (0)20 7092 6633 www.marketest.co.uk
Use of filter questions
How to create a surveyThe Questionnaire
Types of questions
- Open-ended questions
- Close-ended questions (unique, multiple choice, ranking)
- The scaled questions
From the industry to your product
From general to precise
Feedback on the good as on the bad
Read more about How Market Research Works
+44 (0)20 7687 1234 - http://www.marketest.co.uk
Lincoln House - 4th floor - 300 High Holborn - London WC1V 7JHPhone : +44 (0)20 7092 6663 - Fax : +44 (0)20 7092 6633 www.marketest.co.uk
Freemium websites: eg: SurveyMonkey
How to create a surveyThe Administration
Softwares: eg: Limesurvey
Blog poll tool (blog-poll.com)
Social networks: eg: Facebook
Google form
Experts (Marketest)Read more about How Market Research Works
+44 (0)20 7687 1234 - http://www.marketest.co.uk
Lincoln House - 4th floor - 300 High Holborn - London WC1V 7JHPhone : +44 (0)20 7092 6663 - Fax : +44 (0)20 7092 6633 www.marketest.co.uk
Frequency tables
How to analyse a surveySome basic rules
Cross tabulations: - with socio demographic information - crossing questions
Take the results into consideration
“non-responses” interpretation
Read more about How Market Research Works
+44 (0)20 7687 1234 - http://www.marketest.co.uk
Lincoln House - 4th floor - 300 High Holborn - London WC1V 7JHPhone : +44 (0)20 7092 6663 - Fax : +44 (0)20 7092 6633 www.marketest.co.uk
Objective: market research survey carried out on bio/organic store concept. It is to determine: - The kind of organic products people would buy - Their preferences regarding bio/organic products - Budget for an average shopping basket
Period: September - October 2008
Online Panel Sample group: Private individuals between 18 and 60 years old living in the UK who are interested by the opening of a Bio store in their neighbourhood.
Panel size: 562 people surveyed
Case studyOrganic/Bio Store
Consult the Full Research Report for Free
+44 (0)20 7687 1234 - http://www.marketest.co.uk
Lincoln House - 4th floor - 300 High Holborn - London WC1V 7JHPhone : +44 (0)20 7092 6663 - Fax : +44 (0)20 7092 6633 www.marketest.co.uk
Marketest Philosophy and Know-how
Marketing
The company’s associates: business start-up and marketing specialists.
Internet
More than 10 years’ experience in online market research
Panel management
High quality recruitment of more than 950000 international respondents
+44 (0)20 7687 1234 - http://www.marketest.co.uk
Lincoln House - 4th floor - 300 High Holborn - London WC1V 7JHPhone : +44 (0)20 7092 6663 - Fax : +44 (0)20 7092 6633 www.marketest.co.uk
Marketest’s strengths
Cost: 50% cheaper than the classic market research methods
Simplicity: from the initial study of the business problem through to a full
written report.
Our reactivity and availability
Rapidity of market research – 2 weeks
The quality of our panel recruitment
+44 (0)20 7687 1234 - http://www.marketest.co.uk
Read more about Our Services
Lincoln House - 4th floor - 300 High Holborn - London WC1V 7JHPhone : +44 (0)20 7092 6663 - Fax : +44 (0)20 7092 6633 www.marketest.co.uk
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Phone: 020 7687 1234
Website: www.marketest.co.uk
Starting a business? Launching a new product or service?Test the market first!
+44 (0)20 7687 1234 - http://www.marketest.co.uk
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