Muder Chiba
If Marketing is NotWar
Muder Chiba
If it’s not about an attack on the prospects’ minds
Muder Chiba
If it’s not about strategic overhangs above the customer
If it’s not about winning
back ‘ceded territory
from the enemy’
If it’s not about carpet bombing of markets
If it’s not about guerrilla attacks on entrenched competitors
If it’s not about infiltrating consumer segments…
IsMarketing Seduction ?
Muder Chiba
If it is an appeal to the senses
Muder Chiba
If it is an intricate dance of human emotions and sensibilities
If it is the building of a steady cadence of great shared moments
If it is the soft wooing of the customer into a steady relationship
If it is building
trust
If Marketing is all this and more…
We need a New Lexicon!A Spanking New, Sparkling Fresh Marketers Lexicon
Muder Chiba
A dictionary that allows the marketer
to formulate thoughts and ideas in a manner that
stimulates seduction of her customer
Muder Chiba
A language which does not constrict the
marketer into “fighting” for her
markets
An idiom which translates well into the actions he is to
take to lead theconsumer to his store
A grammar which
enables marketers to
communicate with
peers and enablers
better. Resulting in far
more relevant brand
insights and
communication
Muder Chiba
A communication glossary, which bridges the gap between what
marketers finally need to do to ‘get the
sale’ and how it is communicated. End-
result : seductive and successful marketing and
advertising efforts
A sharedlanguage*
whichcommunicates
beautifully across the
team
Muder Chiba
*Marketing teams hugely boost performance by discovering and
developing a ‘shared language’
…Derived from Pop Culture !
Muder Chiba
A shared language…
Muder Chiba
Not
Muder Chiba
Not
Muder Chiba
Not
Muder Chiba
Not
Muder Chiba
Not
Muder Chiba
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Finally…
Muder Chiba
Muder Chiba
Not
Insights consultant for discovery
and design of your shared language ,metrics & codes.
My address [email protected]