Survey Results - Salsa
• Which product tastes better? 3-6 (Tostitos)
• Which is more appealing in color/size/shape? 2-4 (Tostitos)
• Which has better texture? 2-6 (Tostitos)
Survey Results - Salsa
• Which smells better? 4-4 (tied)
• Which do you feel is more expensive? 1-8 (Tostitos)
• Which do you feel is the brand name? 3-6 (Tostitos)
Survey Results - Salsa
• Which one looks more appetizing? 1-7 (Tostitos)
• Does the taste really differ between generic and name brand? 5-4 (yes)
Survey Results - Salsa
• Would you purchase either of these products? 9-0 (yes)Which one? 1-7 (Tostitos)
• Does packaging make a difference? 3-6 (no)
Animal Crackers
• Store: Target• Product: Market
Pantry Pink & White Fudge Animal Cookies
• Price: $1.54
Animal Crackers
• Store: Target• Product: Keebler
Animal Cookies - Fully Frosted Shortbread Animal Shapes
• Price: $2.78
Survey Results-Cookies• Which product tastes better? 6-4
(Market Pantry)
• Which is more appealing in color/size/shape? 7-3 (Market Pantry)
• Which has better texture? 6-4 (Market Pantry)
Survey Results-Cookies
• Which smells better? 4-4 (tied)
• Which do you feel is more expensive? 6-4 (Market Pantry)
• Which do you feel is the brand name? 6-4 (Market Pantry)
Survey Results-Cookies
• Which one looks more appetizing? 6-3 (Market Pantry)
• Does the taste really differ between generic and name brand? 7-3 (yes)
Survey Results-Cookies
• Would you purchase either of these products? 8-2 (yes)Which one? 5-6 (Keebler)
• Does packaging make a difference? 5-5 (tied)
Survey Results-Candy
• Which product tastes better? 5-5 (tied)
• Which is more appealing in color/size/shape? 2-8 (Sour Patch)
• Which has better texture? 3-7 (Sour Patch)
Survey Results-Candy
• Which smells better? 2-7 (Sour Patch)
• Which do you feel is more expensive? 2-8 (Sour Patch)
• Which do you feel is the name brand? 2-8 (Sour Patch)
Survey Results-Candy
• Which one looks more appetizing? 3-7 (Sour Patch)
• Does the taste really differ between generic and brand name? 8-2 (yes)