MARKETING AUTOMATION PREDICTIONS FOR 2013
Non traditional players will enter the market Higher marketing budgets and expectations for demand generation
CON
SOLIDATIO
N
DYN
AMIC
CO
NTE
NT
Show potential customers what THEY want to see – not what WE want them to see
Pioneered by Amazon, now a standard to which marketing automation platforms will aspire to
BEHAVIO
RAL ANALYSIS
LEAD
SCO
RIN
G
Move towards calculations based on statistical analysis - derive more useful attributes about leads from large data sets
8.07.5
Extend marketing automation platforms to other phases of the customer lifecycle - training, retention and loyalty programs, and to generate feedback
VERSATALITY
http://www.leadformix.com/blog
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