More information about this series at http://www.springer.com/series/13409
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
May 15-20, 2012
Marketing Dynamism
New Orleans, LA, USA
Things Stay the Same...Proceedings of the 2012 Academy of Marketing
Science (AMS) Annual Conference
Leroy Robinson, Jr.
& Sustainability: Things C hange,
Editor
Editor
ISBN 978-3-319-10911-4 ISBN 978-3-319-10912-1 (eBook) DOI 10.1007/978-3-319-10912-1 Springer Cham Heidelberg New York Dordrecht London Library of Congress Control Number: 2014953946 © Academy of Marketing Science 2015This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. Exempted from this legal reservation are brief excerpts in connection with reviews or scholarly analysis or material supplied specifically for the purpose of being entered and executed on a computer system, for exclusive use by the purchaser of the work. Duplication of this publication or parts thereof is permitted only under the provisions of the Copyright Law of the Publisher’s location, in its current version, and permission for use must always be obtained from Springer. Permissions for use may be obtained through RightsLink at the Copyright Clearance Center. Violations are liable to prosecution under the respective Copyright Law. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. While the advice and information in this book are believed to be true and accurate at the date of publication, neither the authors nor the editors nor the publisher can accept any legal responsibility for any errors or omissions that may be made. The publisher makes no warranty, express or implied, with respect to the material contained herein. Printed on acid-free paper Springer is part of Springer Science+Business Media (www.springer.com)
Reprint from Original edition
Copyright © Academy of Marketing Science 2012
Leroy Robinson, Jr.University of Houston-Clear Lake
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same... edited by Leroy Robinson, Jr.
Houston, TX, USA
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ACADEMY OF MARKETING SCIENCE
President Greg W. Marshall Rollins College
Executive Vice President/Director Harold W. Berkman University of Miami
President-Elect Victoria Crittenden Boston College
Immediate Past President John B. Ford Old Dominion University
Vice President for Programs Linda Ferrell University of New Mexico
Vice President for Publications O.C. Ferrell University of New Mexico
S. Tamer Cavusgil Georgia State University
Jean-Charles Chebat HEC-Montreal
Gerard Cliquet Universite de Rennes
Mike Ewing Monash University
Michel Laroche Concordia University
James R. Lumpkin Louisiana Tech University
Officers 2012
Vice President for Membership -North America Goran Svensson Oslo School of Management
Vice President for Membership - International Adilson Borges Reims Management School
Vice President for Development Daniel Flint University of Tennessee
Secretary/Treasurer Anne L. Balazs Eastern Michigan University
Director of International Programs Jay D. Linquist Western Michigan University
Board Of Governors Chairs: Barry Babin., Louisiana Tech University
Joseph F. Hair, Jr., Kennesaw State University
Naresh K. Malhotra Georgia Institute of Technology Nanyang Technological University
Peter McGoldrick Manchester Business School
Robert A. Peterson University of Texas
Leyland Pitt Simon Fraser University
Jagdish N. Sheth Emory University
2012 AMS Marketing Dynamism & Sustainability: Things Change, Things Stay the Same ... New Orleans, LA, United States
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ACADEMY OF MARKETING SCIENCE
Barry J. Babin Program Co-Chair Louisiana Tech University
Retail Services and Marketing Lauren Beitelspacher Portland State University
Emotion in Marketing Kate Pounders California State University- San Bernardino
Marketing Education Jill Attaway Illinois State University
Marketing Communication and Promotion Julie Guidry Moulard Louisiana Tech University
Sales and Sales Management JayMulki Northeastern University, Boston
Product and Brand Management Stephanie Slater Cardiff Business School
Pricing Richard Hanna Northeastern University
Marketing Ethics Mahmoud Darrat Auburn University Montgomery
International Marketing Tomas Hult Michigan State University
Erkan Ozkaya California State Polytechnic University
Technology and the Marketing Discipline Christina Chung Ramapo College ofNewJersey
Program and Track Chairs
Adilson Borges Program Co-Chair Reims Management School
Internet Marketing Nicholas Paparoidamis IESEG Lille, France
Ruben Chumpitaz IESEG Lille, France
Ethnic Marketing Sweta Thota University of San Francisco
Doctoral Colloquium John Ford Old Dominion University
Children and Adolescent Consumers Aysen Bakir Illinois State University
Consumer Behavior Laura Flurry Louisiana Tech University
Fashion Merchandising, Marketing, and Retailing Joy Kozar Kansas State University
Entrepreneurship and Small Business Management Fredric Kropp Monterey Institute of International Studies
Relationship Marketing: Emotions, Experiences, and Friendships Judith Anne Garretson Folse Louisiana State University
Latin America Marketing Issues Goran Svensson Oslo School of Management
Eli Jones Program Co-Chair Louisiana State University
Eliane P. Z. Brito Fundacao Getli.lio Vargas
Juan-Carlos S. Varela University qf Turabo
Marketing Research David J. Ortinau University of South Florida
Value Co-creation Bidisha Burman Appalachain State University
Dipayan Biswas University of South Florida
Marketing Strategy Raj Iyer Bradley University
Supply Chain Management Doug Lambert Ohio State University
Matias G. Enz Cranfield University
Management and HR Yasemin Ocal Atinc Auburn University Montgomery
Guclu Atinc Drake University
2012 AMS Marketing Dynamism & Sustainability: Things Change, Things Stay the Same ... New Orleans, LA, United States
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ACADEMY OF MARKETING SCIENCE
Preface
The Academy of Marketing Science was founded in 1971, held its first Annual Conference in 1977, and has grown and prospered ever since. The relevancy of the Academy's mission and activities to our chosen target market of the marketing professorate has been a key factor in attracting the discipline's best and brightest from all over the world.
The revised Articles of Association of the Academy, approved the Board of Governors in the spring of 1984, and by the general membership if the fall of that year, define the mission of the Academy as follows:
1. Provide leadership in exploring the normative boundaries of marketing, while simultaneously seeking new ways of bringing theory and practice into practicable conjunction.
2. Further the science of marketing throughout the world by promoting the conduct of research and the dissemination of research results.
3. Provide a forum for the study and improvement of marketing as an economic, ethical, social and political force and process.
4. Furnish, as appropriate and available, material and other resources for the solution of marketing problems, which confront particular firms and industries, on the one hand, and society at large on the other.
5. Provide publishing media and facilities for Fellows of the Academy and reviewer assistance on the Fellows' scholarly activities.
6. Sponsor one or more annual conferences to enable the Fellows of the Academy to present research results; to learn by listening to other presentations and through interaction with other Fellows and guests; to avail themselves of the placements process; to conduct discussion with book editors; and to exchange other relevant information.
7. Assist Fellows in the better utilization of their professional marketing talents through redirection, reassignment and relocation.
8. Provide educator Fellows with insights and suck resources as may be available to aid them in the development of improved teaching methods, materials, devices and directions.
9. Seek means for establishing student scholarships and professional university chairs in the field of marketing.
10. Offer Fellow ofthe Academy status to business and institutional executives and organizations.
11. Modify the Academy's purpose and direction as the influence of time and appropriate constructive forces may dictate.
2012 AMS Marketing Dynamism & Sustainability: Things Change, Things Stay the Same ... New Orleans, LA, United States
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ACADEMY OF MARKETING SCIENCE
Acknowledgements
The Academy of Marketing Science would like to recognize those individuals and organizations who contributed their time, effort, and ideas toward the success of the Academy of Marketing Science Annual Conference in New Orleans, LA, United States. Genuine appreciation goes to the organizing committee, which performed well in administering a vast array of challenges and logistics required for an event of this scale.
Incredible commitment is required for the successful management and coordination of an event of this measure. Special acknowledgement goes to the conference co-chairs, Barry J. Babin, Adilson Borges, and Eli Jones. In addition, the track chairs were essential in the encouragement of the submission of abstracts, attentively managing the review process, and organizing the session details.
Heartfelt recognition goes to Florence Cazenave of the AMS Central Office at Louisiana Tech. Florence's diligence in dealing with countless administrative tasks related to this event was critical in staging such a successful conference.
Lastly, the Academy of Marketing Science extends sincere appreciation to all those who submitted their research and ideas, the reviewers, the session chairs, discussants, and others who volunteered to make the meeting a success. The 2012 Academy of Marketing Science Conference would hot have been possible without the support of these many individuals.
Leroy Robinson, Jr., Editor 2012 AMS Developments in Marketing Science
2012 AMS Marketing Dynamism & Sustainability: Things Change, Things Stay the Same ... New Orleans, LA, United States
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ACADEMY OF MARKETING SCIENCE
Distinguished Fellows
Roy Adler O.C. Ferrell Robert Luke
Gerald Albaum Ken Grant James Lumpkin
Lyn Amine Kent Granzin Greg Marshall
Jill Attaway Paul Green John Mentzer
Julie Baker Dhruv Grewal Naresh Malhotra
Barry Babin Joe Hair Barry Mason
Peter Banting Doug Hawes A. Parasuraman
Sharon Beatty Roger L. Jenkins Robert Peterson
Leonard Berry Roger Kerin Coskun Samli
Harold W. Berkman Kathleen Krentler Bodo Schlegelmilch
Vicki Crittenden Vishnu Kirpalani Stanley Shapiro
Michael Czinkota Robert King Jagdish Sheth
Jean Charles Chebat David Kurtz Joe Sirgy
William Darden Charles Lamb Rosann Spiro
Adel El-Ansary Michel Laroche Rajan Varadarajan
John Ford Jay Lindquist
2012 AMS Marketing Dynamism & Sustainability: Things Change, Things Stay the Same ... New Orleans, LA, United States
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ACADEMY OF MARKETING SCIENCE
David Ackerman California State University, Northridge
Frank Adams University of Alabama
Raj Agnihotri William Paterson University of New Jersey
M.Billur Akdeniz University of New Hampshire
Gerald Albaum University of New Mexico
Pia Albinsson Appalachian State University
Deborah Jae Alexander University of Phoenix Louisville
DougAmyx Louisiana Tech University
Esen Andie The Ohio State University
Craig Andrews Marquette University
Mick Andzulis University of Alabama
Michael Antioco EM Lyon Business School
Chris Archer-Brown Bath University
Aaron Arndt Old Dominion University
Maria A vello Universidad Complutense de Madrid
Barry Babin Louisiana Tech University
Reviewers
Laurie Babin University of Louisiana Monroe
Vishag Badrinarayanan Texas State University-San Marcos
Stacey Baker University of Wyoming
Thomas Baker Clemson University
Brian Baldus Michigan State University
Connie Rae Bateman University of North Dakota
Neil Bendle University of Western Ontario
Michael Bemon Cranfield University
Abhijit Biswas Wayne State University
Achilleas Boukis AUEB
Philip Boutin University of Tennessee
Lauren Brewer Louisiana Tech University
Bidisha Burman Appalachian State University
AlBums Louisiana State University
Raphaelle Butori ESSEC Business School
K yungah Byun Texas Tech University
Barbara Caemmerer ESSCA
Colin Campbell Monash University
Zixia Cao Texas A&M University
Brad Carlson Saint Louis University
Jay Carlson Union University
Francois Carrillat HEC Montreal
Larry Carter Utah Valley University
Carmina Cavasos-Olsen University of St. Thomas
Daniel Chaffin Michigan State University
En-Chi Chang Peifect Translation & Compunet Co., LTD
Woojung Chang University of Alabama
Simos Chari LUBS
Y oungtae Choi University of North Florida
Christina Chlillg Ramapo College ofNewJersey
John Cicala Texas A&M UniversityKingsville
Mark Cleveland The University of Western Ontario
Angeline Close University of Texas
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Joe Cobbs Northern Kentucky University
Kelly Cohart GVSU
Kesha Coker Eastern Illinois University
Margy Conchar East Carolina University
Ronald Coulter Missouri State University
Kristof Coussement IESEG School of Management
Keely L. Croxton The Ohio State University
Sujan Dan University of Tennessee
Neel Das Appalachian State University
Patricia Daugherty University of Oklahoma
Fiona Davies Cardiff University
Dawn Deeter Kansas State University
Khantimirov Denis Old Dominion University
Michael Dorsch Clemson University
Thomas Dotzel McGill University
Jenna Drenten University of Georgia
Leslie Drinkwine
ACADEMY OF MARKETING SCIENCE
Reviewers
Turkan Dursun-Kilic West Texas A&M University
SujayDutta Wayne State University
Paul Dwyer Willamette University
Jackie Eastman Georgia Southern University
Ccren Ekebas Old Dominion University
Alex Ellinger University of Alabama
William J. Feuss Ramapo College ofNewJersey
ZachFinney University of South Alabama
Sarah Fischbach New Mexico State University
Ken Fitzhugh University of East Anglia
Gary Frankwick University of Texas at El Paso
Jennifer Fries University of Alabama at Birmingham
NobuFukawa Missouri University of Science and Technology
Kyoko Fukukawa Bradford University School of Management
Colin Gabler University of Alabama
Yuhui Gao Dublin City University Business School
Lawrence Garber Elon University
John Gardner Brockport
Carolyn Garrity Louisiana State University
Jule Gassenheimer Rollins College
Diana Gavilan Complutense University Of Madrid
Stephanie Gillison University of Alabama
Tom Gilpatrick Portland State University
Mark Gleim University of Toledo
Dan Goebel Illinois State University
Thomas Goldsby The Ohio State University
StacyGrau Texas Christian University
Aditi Grover Plymouth State University
Pranjal Gupta University of Tampa
Dena Hale Nova Southeastern University
John Hansen University of Alabama at Birmingham
Sujan Harish Tulane University
2012 AMS Marketing Dynamism & Sustainability: Things Change, Things Stay the Same ... New Orleans, LA, United States
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ACADEMY OF MARKETING SCIENCE
Eric Harris Pittsburg State University
Phillip Hartley Louisiana State University
Nathaniel Hartmann Purdue University
Sarah Heidebrecht
Daniel Heinrich University of Mannheim
Amanda Helm Xavier University of Louisiana
Conor Henderson University of Washington
Tatiana Henriques Groupe ESC Troyes
Jacob Hiler Louisiana State University
Donna Hill Bradley University
Kim Hiller Connell Kansas State University
Charles Hofacker Florida State University
Sandrine Hollet-Haudebert IAE Gustave Eiffel - University Paris Est
Earl Honeycutt Elon University
Yim Hong Kit Hong Kong Baptist University
Tarique Hossain California State Polytechnic University, Pomona
Jing Hu Cal Poly Pomona
Reviewers
Wei Hua Old Dominion University
Eva Hyatt Appalachian State University
Charles Ingene University of Mississippi
Kevin James Louisiana Tech University
Fernando Jaramillo University of Texas at Arlington
Joel Jarvinen Jyviiskylii University School of Business and Economics
Minna-Maarit Jaskari University of Vaasa
Frosen Johanna Aalto University School of Economics
MarkJohlke Bradley University
Maria Kalamas Kennesaw State University
Jikyeong Kang Manchester Business School
Maurits Kaptein Eindhoven University of Technology
Ali Kara Penn State University
Katherine Hartman University of North Carolina Wilmington
Kathleen Keeling Manchester Business School
JeremyKees Villanova University
Katie Kelting University ofArkansas
Ankit Kesharwani Fogelman College of Business and Economics
Ceyhan Kilic Marketing Consultant
YunaKim Indiana University
A. Michael Knemeyer The Ohio State University
Nadezda Kolesnik National Research University -Higher School of Economics
Christine Kowalczyk East Carolina University
Kathleen Krentler San Diego State University
Mike Kroff Montana State University
Nir Kshetri University of North Carolina, Greensboro
Anand Kumar University of South Florida
Jean Kuo University of South Florida
Lauren Labrecque Northern Illinois University
Dan Ladik Seton Hall University
Val Larsen James Madison University
Felicia Lassk Northeastern University
2012 AMS Marketing Dynamism & Sustainability: Things Change, Things Stay the Same ... New Orleans, LA, United States
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Laure Lavorata University Paris Est Creteil
Stephanie Lawson Suffolk University
Jaeil Lee Seattle Pacific University
Joseph Lema The Richard Stockton College
Rudi Leuschner Rutgers
YamLimbu Montclair State University
Linda Liu Lousiana State University
Xin Liu California State Polytechnic University, Pomona
Yan Liu Louisiana Tech University
David Locander Louisiana Tech
Susana Lores Universidad Complutense de Madrid
Renuad Lunardo Groupe Esc Troyes
Don Lund University of Alabama at Birmingham
Yoon Jin Ma Illinois State University
Emma Macdonald Cranfield University
Anne Magi University of South Florida
ACADEMY OF MARKETING SCIENCE
Reviewers
Vincent Magnini Virginia Tech
Devdeep Maity Oklahoma State University
Igor Makienko University of Nevada, Reno
L ynnea Mallalieu University of North Carolina Wilmington
Stephanie Mangus Lousiana State University
Javier Marcos Cuevas Cranfield University
William Martin University ofNorth Dakota
CorinaMarx R WTH Aachen University
Jaakkola Matti Aalto University School of Economics
Jane Mckay-Nesbitt Bryant University
Kristy McManus University of Wisconsin- La Crosse
Robert McMurrian University of Tampa
Jeanette Mena University of South Florida
Altaf Merchant University of Washington, Tacoma
Tracy Meyer University of North Carolina Wilmington
Richard Michon Ryerson University
Junhong Min Michigan Technological University
Ann Mirabito Baylor University
Matthew Mitchell Drake University
Jill Mosteller Portland State University
Sandra Mottner Western Washington University
Julie Moulard Louisiana Tech University
Linda Mullen Georgia Southern University
Mike Mullen University of Toledo
Jim Muncy Few Keys
Jun Myers Cal Poly Pomona
Iman Naderi University of North Texas
Scott Nadler University of Central Arkansas
Porn Nakhata University of South Florida
Khai Nguyen Louisiana Tech University
Paparoidamis Nicholas IESEG School of Management
Marzena Nieroda The University of Manchester
2012 AMS Marketing Dynamism & Sustainability: Things Change, Things Stay the Same ... New Orleans, LA, United States
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ACADEMY OF MARKETING SCIENCE
Melissa Nieves Florida State University
Patricia Norberg Quinnipiac University
William Northington University of Alabama
Edward Nowlin Southern Illinois University
Obi Obilo Louisiana Tech University
Mathew O'Brien Bradley University
Talaibek Dolotovich Osmonbekov Northern Arizona University
KayPalan Western Michigan University
Nikolaos Panagopoulos Athens University of Economics & Business
Janna Parker Louisiana Tech University
Ian Parkman Loyola University Maryland
Audhesh Paswan University ofNorth Texas
Ekin Pehlivan Bentley University
Iryna Pentina University o.fToledo
Jeff Periatt Auburn University Montgomery
Cara Peters Winthrop University
Kirk Plangger Simon Fraser University
Reviewers
Elisabeth Platzer evolaris next level gmbh
Terry Pohlen University of North Texas
Sonja Poole University of San Francisco
Khanyapuss Punjaisri University of Hull
Radostina Purvanova Drake University
Mustika Sufiati Purwanegara Institut Teknologi Bandung
Randle Raggio University of Richmond
Praneet Randhawa Michigan State University
Dan Rice Louisiana State University
Spencer Ross University of Massachusetts Amherst
Catherine Roster University of New Mexico
Widyarso Roswinanto University of North Texas
Julie Ruth Rutgers University
Brian Rutherford Kennesaw State University
Soroosh Saghiri Cranfield University
Dora Schmit Louisiana State University
Nancy Panos Schmitt Westminster College
Yoo-Kyoung Seock The University of Georgia
Purvi Shah Texas Tech University
Melanie Shapiro Henley Business School, University of Reading, UK
Dongwoo Shin Sungkyunkwan University
Hyunju Shin The University of Alabama
Ream Shoreibah University of South Florida
David Shows Louisiana Tech University
Jennifer Siemens Clemson University
Rodger Singley Illinois State University
Siva Sivakumar Lehigh University
Lauren Skinner Beitelspacher Portland State University
George Spais Hellenic Open University
Deborah Spake University of South Alabama
Chitra Srivastava Cal Poly Pomona
Joydeep Srivastava University of Maryland
Claire Stammerjohan University of Louisiana at Monroe
2012 AMS Marketing Dynamism & Sustainability: Things Change, Things Stay the Same ... New Orleans, LA, United States
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ACADEMY OF MARKETING SCIENCE
Ted Stank University of Tennessee, Knoxville
John Stanton University of Western Sydney
Rick Starr The University of Auckland.
Thomas Stenger Poitiers University
Barbara Stoettinger WUVienna
John Summey
Jie Sun Louisiana State University
Tracy Suter Oklahoma State University
Scott Swain Northeastern University
Krist Swimberghe University of Texas at Tyler
Courtney Sz5cs University of South Florida
Ilona Szocs WUVienna
Mehmet Berk Talay UMass Lowell
Leona Tam Old Dominion University
Retno Tanding Suryandari University of North Texas
Tarlok Teji Manchester Business School
Evelyn Thomchick The Pennsylvania State University
Reviewers
Gina Tran University of North Texas
TrangTran University of North Texas
Tracy Tuten East Carolina University
Diana Twede Michigan State University
Caroline Tynan University of Nottingham
Danny Upshaw Louisiana Tech University
Eric Van Steenburg University of North Texas
Brian Vander Schee Aurora University
Ann Veeck Western Michigan University
Ricardo Villareal University of San Francisco
Alison Wall Louisiana Tech University
Anna Walz Grand Valley State University
Walter Wang Pennsylvania State University
Danny Weathers Clemson University
Vicky Wells Durham University
Hugh Willmott Cardiff Business School
Marco Wolf University of Southern Mississippi
Andy Wood West Virginia University
Elle Wu Louisiana State University
YingluWu Louisiana State University
Walter Wymer University of Lethbridge
Attila Y aprak Wayne State University
Atefeh Yazdanparast University of North Texas
Changseob Yeo Michigan State University
Eyad Youssef University of Minnesota
Ui-Jeen Yu Illinois State University
Guangzhi Zhao University of Kansas
Steffen Zorn Curtin University Australia
2012 AMS Marketing Dynamism & Sustainability: Things Change, Things Stay the Same ... New Orleans, LA, United States
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ACADEMY OF MARKETING SCIENCE
Chris Archer-Brown University of Bath
Yasemin Ocal Atinc Auburn University Montgomery
Guclu Atinc Drake University
Jill Attaway Illinois State University
Laurie Babin University of Louisiana -Monroe
Aysen Bakir Illinois State University
Dipayan Biswas University of South Florida
Adilson Borges Reims Management School
Brett Boyle St. Louis University
Alessandro Braglia Leeds University Business School
Bidisha Burman Appalachain State University
Kyung-Ah (Kay) Byun Texas Tech
Brad Carlson Saint Louis University
Carmina Cavazos-Olson University of St. Thomas -Minnesota
En-Chi Chang Peifect Translation & Compunet Co.
Nathalie Chinje University of the Witwatersrand, Johnnesburg
Session Chairs
Christina Chung Ramapo College ofNewJersey
Margy P. Conchar East Carolina University
Kelly Cowart Grand Valley State University
Vicky Crittendent Peterson
Catherine M. Curran-Kelly UMass Dartmouth
Mahmoud Darrat Auburn University Montgomery
Mahmoud Darrat Auburn University Montgomery
Mahmoud Darrat Auburn University Montgomery
Patricia Daugherty Michigan State University
Patricia Daugherty Michigan State University
Adel I. El-Ansary University of North Florida
Alexander E. Ellinger University of Alabama
Alexander E. Ellinger University of Alabama
Matias G. Enz Cranfield University
O.C. Ferrell University of New Mexico
O.C. Ferrell University of New Mexico
Raymond Fisk Texas State University
John Ford Old Dominion University
John Ford Old Dominion University
John Ford Old Dominion University
Carolyn Garrity Louisiana State University
Mitch Griffin Bradley University
Joseph F. Hair Kennesaw State University
Phillip Hartley Louisiana State University
Amanda Helm Xavier University of Louisiana
Sandrine Hollet-Haudebert University of Paris - East
G. Tomas Hult Michigan State University
Raj Iyer Bradley University
Kevin James Indiana State University
Kevin James Louisiana Tech University
Joel Jarvinen Jyviiskylii University School of Business and Economics
Eli Jones Louisiana State University
Ji HyeKang Kansas State University
Ali Kara Penn State University
2012 AMS Marketing Dynamism & Sustainability: Things Change, Things Stay the Same ... New Orleans, LA, United States
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ACADEMY OF MARKETING SCIENCE
JoyM. Kozar Kansas State University
Frederic Kropp Monterey Institute of International Studies
Lauren Labrecque Northern Illinois University
Jay Lindquist Western Michigan University
Stephen Liozu Case Western Reserve
David Locander Louisana Tech University
Kristy McManus University of Wisconsin- La Crosse
Jeanette Mena University of South Florida -Tampa
Julie Guidry Moulard Louisiana Tech University
Patricia Norberg Quinnipiac University
Obi Obilo Louisiana Tech University
Yasemin Ocal Louisiana Tech University
David J. Ortinau University of South Florida
Irkan Ozkaya Cal State Polytech
Jung Kun Park University of Houston
Jungkun Park University of Houston
Session Chairs
Janna M. Parker Louisiana Tech University
Janna Parker Louisiana Tech University
Janna M. Parker Louisiana Tech University
Lou E. Pelton University of North Texas
Kate Pounders University of Nevada, Las Vegas
AdamRapp University of Alabama
Kristy Reynolds University of Alabama
Bruce Robertson San Francisco State University
Robert Robicheaux University of Alabama at Birmingham
Samiee Saeed University of Tulsa
Dora E. Schmit Louisiana State University
Jeremy Sierra Texas State University - San Marcos
K. Sivakumar Lehigh University
Stephanie Slater Cardiff University
Juan C. Sosa-Varela Universidad del Turabo
Swaminathan Srinivasan Drexel University
Harish Sujan Tulane University
Goran Svensson Oslo School of Management
Courtney Szocs University of South Florida
Tracy Tuten East Carolina University
Danny Upshaw Louisiana Tech University
Ricardo Villareal University ofSan Francisco
Danny Weathers Clemson University
Danny Weathers Clemson University
Michael R. Williams Oklahoma City University
Yinglu Wu Louisiana State University
Steffen Zorn Curtin University
2012 AMS Marketing Dynamism & Sustainability: Things Change, Things Stay the Same ... New Orleans, LA, United States
AMS 2012 TABLE OF CONTENTS
INTERNATIONAL CONSUMER BEHAVIOR
A Consumer Culture Theory Approach to Analyzing Beauty Culture in Iran ...................................................... 1 Yazdanparast, Atefeh, University ofNorth Texas
Tracing the Impact of Consumer Animosity in In-groups towards Out-group Focused Endorsements in Multicultural Environments ....................................................................................................................................... 2 Khan, Mubbsher Munawar, University of the Punjab Schlegelmilch, Bodo. B., Vienna University of Economics and Business
Global Privacy: An International Perspective Examining Perceptions oflnformation Sensitivity and Consumers' Willingness to Provide Personal Information ...................................................................................... 3 Markos, Ereni, Quinnipiac University Milne, George, University of Massachusetts Keller, Lisa, University of Massachusetts
MANAGING PERFORMANCE IN A SUSTAINABLE ENVIRONMENT
Effective Sales Management: What Do Sales People Think? .................................................................................. 4 Goebel, Daniel, Illinois State University Deeter-Schmelz, Dawn, Kansas State University Kennedy, Karen, University of Alabama at Birmingham
Impact of Servant Leadership on Ethical Climate, Supervisor Conflict, and Organizational Outcomes ........... 5 Jaramillo, Fernando, University of Texas at Arlington Noboa, Fabrizio, Universidad San Francisco de Quito
Impact of Perfectionism and Self-Efficacy on Job Performance and Work Engagement: GenMes and Boomers ........................................................................................................................................................................ 6 Haudebert, Sandrine, H., IAE Gustave Eiffel - University Paris Est Mulki, Jay, P., Northeastern University- Boston
The Impact of Sales Performance Goals on Behaviors: Enhancing or Compromising Sustainable Performance? .......................................................................................................................................................... 7-10 Marcos-Cuevas, Javier, Cranfield University, United Kingdom Franco-Santos, Monica, Cranfield University, United Kingdom
The Skills and Competencies of Salespeople: A Survey .................................................................................... 11-14 Ryals, Lynette, Cranfield School of Management, United Kingdom Abdollahi, Shahpar, Cranfield School of Management, United Kingdom Marcos, Javier, Cranfield School of Management, United Kingdom
MUSIC, ATHLETES, SIMPLICITY AND ORGANIZATIONAL ENGAGEMENT- A MARKETING POTPOURRI
Music Authenticity is in the Eye (and Ear) of the Beholder: Cues of Perception and Intentions of Behavior .......................................................................................................................................... 15-18 Barretta, Paul, University of Texas- Pan American
2012 AMS Marketing Dynamism & Sustainability: Things Change, Things Stay the Same ... New Orleans, LA, United States xix
Examining the Visual Map of Athlete Endorsement Effectiveness: A Case of 2010 FIFA World Cup ............. 19 Chang, Y onghwan, University of Florida Arai, Akiko, University of Florida
Whither Simplicity? An Exploratory Study of the Antecedents of Voluntary Simplicity .............................. 20-29 Ross, Spencer, University of Massachusetts
CREATING UNIQUE MARKETING APPROACHES
Laying the Foundation for an Ecosystem of Creativity in Marketing ............................................................. 30-39 Taillard, Marie, ESCP Europe Business School Kastanakis, Minas, ESCP Europe Business School
Don't Copy Off Your Neighbor: Examining the Role of Fit and Green Marketing Strategies .................... .40-43 Gleim, Mark, The University of Toledo Lawson, Stephanie, Suffolk University Robinson, Stacey, East Carolina University
Intended and Realized Marketing Strategies: Adaptive Marketing Organizations in Enacted Environments ......................................................................................................................................... 44-50 Chari, Simos, LUBS Balabanis, George, CASS Business School, CITY University
MOOD, RELIGION AND MARKET ORIENTATION
The Role of Religion on Anti-Consumption Tendencies: Religiousity as a Different Form of Consumer Resistance , .......................................................................................................................................... 51-53 Ulusoy, Emre, University of Texas-Pan American
EXPLORING THE ON-LINE CONSUMER
Consumers' Different Website Use Patterns and Value Perceptions in the Context of Local Newspapers ................................................................................................................................................ ,54-57 Tarkiainen, Anssi, LUT School of Business, Finland Arminen, Heli, LUT School of Business, Finland Kuivalainen, Olli, LUT School of Business, Finland
Influence of Brand-Related Antecedents and Extraversion on Consumers' Online Brand Referrals .......... 58-61 Becerra, Enrique, Texas State University-San Marcos Badrinarayanan, Vishag, Texas State University-San Marcos
The CAPTCHA Conflict - a Consumer's Choice Between Security and Convenience .................................. 62-65 Zorn, Steffen, Curtin University, Australia Hayati, Pedram, BAE System Stratsec, Australia
THE ONLINE LEARNING ENVIRONMENT: DELIVERING QUALITY?
The Online Learning Environment: Delivering Quality? ................................................................................. 66-69 Conchar, Margy P., East Carolina University Meric, Havva J., East Carolina University Wright, Beverly, Clayton State University
2012 AMS Marketing Dynamism & Sustainability: Things Change, Things Stay the Same ... New Orleans, LA, United States xx
MANAGEMENT AND MARKETING COLLABORATION I
Conditions of Departmental Power: A Strategic Contingency Exploration of Marketing's Customer Connecting Role ......................................................................................................................................................... 70 Marx, Corina, RWTH Aachen University Brettel, Malte, RWTH Aachen University
Environmental Person-Organization Fit and the Importance of Promoting Organizational Environmental Policy Internally .................................................................................................................................................... 71-74 Hartley, Phillip, Louisiana State University Trout, Rachel, Louisiana State University
Understanding Employee Environmental Behaviour In Professional Service Firms: A Structured Abstract75-81 Thirlaway, Kate, University of Bath Piercy, Niall, University of Bath
MIXING OLD AND NEW MEDIA: INSIGHTS INTO MEDIA SELECTION
Efficiency of the Process and Maximization of Results from Communication Efforts: Proposition and Test of a Model to Evaluate the Mix of Conventional Media and Interactive Media •....•...••.•...••••••............... 82-85 Helena Puga Ribeiro, Aurea, Fundayao Dom Cabral Reis Monteiro, Plinio, Fumec Robbe, Raquel, Fundayao Dom Cabral Silveira, Timotheo, Funda9ao Dom Cabral Vila9a, Daniela, Funda9ao Dom Cabral
Learning Styles and Advertising Media: Relationships and Collaborating Effects on Brand Responses .... 86-89 Roswinanto, Widyarso, University of North Texas
Media Guiding Consumers Across Different Stages of the Purchase Process ..................................................... 90 Voorveld, Hilde, Amsterdam School of Communication Research ASCoR, University of Amsterdam Neijens, Peter, Amsterdam School of Communication Research ASCoR, University of Amsterdam Smit, Edith, Amsterdam School of Communication Research ASCoR, University of Amsterdam Bronner, Fred, Amsterdam School of Communication Research AS CoR, University of Amsterdam
ONLINE BEHAVIOR AND VALUE CREATION
Development of a Scale to Measure the Perceived interactivity ofWebsites ........................................................ 91 Liu, Xia Linda, Louisiana State University
Online Shopping as a Collectivist Movement: The Roles of Transformed Identities and Skill Contests ..... 92-95 Das, Prakash, University of Calgary
Trusted Advisor: A Key Variable on the Path to Co-Creating Value with Clients ............................................. 96 Mangus, Stephanie M., Louisiana State University
ETHNIC MERKETING: UNDERSTANDING: UNDERSTANDING VALVES, ATTITUDES AND RESEARCH ISSUES IN DIVERSE POPULATIONS
Value Priorities and Consumer Behavior of Turkish Immigrants in Germany ..•...........•..•......................... 97-108 Abedin, Annas, Aachen University
2012 AMS Marketing Dynamism & Sustainability: Things Change, Things Stay the Same ... New Orleans, LA, United States xxi
A Latent Variable Modeling Approach To Understanding Attitudinal and Behavioral Ethnic Identity in Hispanic Consumer Behavior: A Structured Abstract ...........................................•................... 109-112 Villareal, Ricardo, University of San Francisco Shelley Blozis, UC Davis
The effect of a Muslim Endorsement on Non-Muslim's Attitudes and Purchase Intentions ............................ 113 Maher, Amro, Qatar University
POTPURRI DES SERVICES
The Influence ofE-Service Quality on Customer Value Perception and Satisfaction: The Case of Third Party Web Sites .....................................................................................•..•..•.......................................... 114-117 Zhuang, Weiling, Eastern Kentucky University Babin, Barry J., Louisiana Tech University
Teleological Approaches from Complexity Sciences in Services ......................................................................... 118 Svensson, Goran, Oslo School of Management Fabeiro, Carmen Padin, Universidad de Vigo
Extending the ACSI to Goodwill: Assessing Donor Satisfaction and Engagement .........•....................•..... 119-122 Michon, Richard, Ryerson University
MARKETING BUZZ AND ADVERTISING COPY: BLOGS, EWOM, AND SHORT MESSAGE SERVICE COPY
Understanding Bloggers: Opinion Leadership and Motivations to Use Blog among Bloggers and Blog Readers ...........................•.........•.•.••••••.........•••....•.......•.•...•.............•.•.•.........................•..•......•.•...................... 123 Segev, Sigal, Florida International University Fiske, Rosanna, Florida International University Villar, Maria Elena, Florida International University
The Evolution and Impact of Online Word-of-Mouth (eWOM) Research: A Structured Review and Integrated Model .............................................................................................................................................. l24-127 Racherla, Pradeep, West Texas A&M University King, Robert, University of Mississippi
Efficacy of Ads with Short Message Service (SMS) Copy .................................................................................... 128 Sierra, Jeremy, Texas State University- San Marcos Taute, Harry, Utah Valley University Hyman, Michael, New Mexico State University
STRATEGIC MARKETING MANAGEMENT
Marketing planning and sales autonomy as a combination remedy for marketing myopathy ......................... 129 Yamashita, Y uko, Hitotsubashi University Uehara, W ataru, Hitotsubashi University Sasaki, Masato, Musashino University Fukuchi, Hiroyuki, Toyogakuen University Fukutomi, Gen, Kyoto Sangyo University
The Use of Management Control to Guide Marketing Department Power in Establishing Market Orientation: A Resource Dependence Perspective •.•.•.•.•.....•.•.....••••••••......••.•.•....•.•.•.........••................................. 130 Marx, Corina, RWTH Aachen University Brettel, Malte, RWTH Aachen University
2012 AMS Marketing Dynamism & Sustainability: Things Change, Things Stay the Same ... New Orleans, LA, United States xxii
Complementarity of Innovation Capability and Customer-linking Capability: A Configurational Approach ........................................................................................................................... 131-134 Jaakkola, Matti, Aalto University School of Economics Luoma, Jukk:a, Aalto University School of Economics Frosen, Johanna, Aalto University School of Economics Aspara, Jaakk:o, Aalto University School of Economics Tikk:anen,Henrikk:i, Aalto University School of Economics
Leadership Style & Strategic Management: An Analysis of Hierarchical Influence ........................................ 135 Slater, Stephanie, CardiffBusiness School, CardiffUniversity
USING PRIVATE LABELS AND STORE ATMOSPHERICS AS HEURISTICS
The Market Power of Private Labels-Retailer Brand and Industry Effect ........•............................................... 136 Verga Matos, Pedro, Technical University of Lisbon, ISEG Coelho Do Vale, Rita, Catholic University of Portugal
Is it Worth Copying the Leader? The Impact of Copycat Packaging Strategies on Priavte Label's Adoption ...................................................................................................................................................... 137 Coelho Do Vale, Rita, Catholic University of Portugal Verga Matos, Pedro, Technical University of Lisbon, ISEG
Why is it Important for Private Labels to Innovate? The Effects of Trust and W-0-M ................................. 138 Abril, Carmen, Complutense University Martinez, Joaquin, Complutense University Gavilan, Diana, Complutense University Manzano, Roberto, Complutense University Avello, Maria, Complutense University
Retail Assorment Size and Customer Choice Overload: The Influence of Shopping Enjoyment and Time Pressure .......................................................................................................................................................... 139 Kyoungmi, Kim, University of Alabama Allaway, Arthur, University of Alabama Ellinger, Alexander, University of Alabama
The Effect of Touch on Perceived Product Freshness .......................................................................................... 140 Maity, Devdeep, Oklahoma State University
SOCIAL MEDIA AND CONSUMER ATTITUDES
The Impact of Social Advertising Campaigns in Shaping Egyptian Youths Behavioral Intentions ......... 141-152 El-Gharbawy, Alaa, Alexandria University
Social Media Marketing on Face book: Investigating Determinants and Consequences of Users' Attitude toward the Face book Page ...................................................................................................................................... 153 Bauer, Hans H., University ofMannheim Toma, Boris, University ofMannheim Fischer, Dirk, University of the Federal Armed Forces Munich
2012 AMS Marketing Dynamism & Sustainability: Things Change, Things Stay the Same ... New Orleans, LA, United States xxiii
The Strategic Influence of Firm-Created WOM: Evidence from the Movie Industry ...................................... 154 Shin, Hyunju, The University of Alabama Chang, W oojung, The University of Alabama
CONCEPTUALIZATION OF VALUE CO-CREATION
Ok, We Have the Resources, But What Next? A Conceptual Model of the Effects of Project Team Activities on Customer Perceived Value ..•....•...................................•........................................•............................•........ 155-164 Prior, Daniel, University ofNew South Wales
A Framework to Measure the Co-Created Concept of Customer Value ............................................................ 165 Iyanna, Shilpa, Abu Dhabi University
Expanding the Scope of Value Co-Creation .......................•............................................................................•..... 166 Kull, Alexander J., Univeristy of South Florida
THE STUDY OF MARKETING INSTITUTIONS: RAMIFICATIONS OF ITS CURRENT ON THE FUTURE DIRECTION OF THE FIELD OF MARKETING
The Study of Marketing Institutions: Ramifications of Its Current Status on the Future Direction of the Field of Marketing ................................................................................................................................. 167-168 El-Ansary, Adel 1., University of North Florida Brown, James R., West Virginia University Dant, Rajiv P., University of Oklahoma Robicheaux, Robert A., University of Alabama at Birmingham Rosenbloom, Bert, Drexel University
MANAGING THE CUSTOMER SERVICE EXPERIENCE
Disservice: A Framework for Sources and Solutions .•...•...•...•.•.•.•.•.•.•.•.•...................................................... 169-172 Grove, Stephen, Clemson University Fisk, Raymond, Texas State University Harris, Lloyd, Warwick University Ogbanna, Emmanuel, CardiffUniversity John, Joby Carlson, Les Goolsby, Jerry, University ofLousiana at Lafayette University of Nebraska-Lincoln Loyola University New Orleans
Service Quality, Customer Satisfaction, Value and Loyalty: Investigating Problematic Encounters •............ 173 Paparoidamis, Nicholas, Catholic University ofLille, IESEG Chumpitaz, Ruben, Catholic University ofLille, IESEG Ford, John, Old Dominion University
Service Branding: The Sign of Apparel. ................................................................................................................ 17 4 Chang, Wei-Lun, Tarnkang University Chang, Hui-Chi, Tarnkang University
"I am so Embarrassed!"-How personal and empatheric embarrassment in personal product purchasing impacts sales clerk choice ....•..••••.•••....................•..................•...•....•.................................................... 175 Eke bas, Ceren, Old Dominion University Arndt, Aaron, Old Dominion University
2012 AMS Marketing Dynamism & Sustainability: Things Change, Things Stay the Same ... New Orleans, LA, United States xxiv
VALUE CO-CREATION: CONSUMER INTERACTIONS AND TECHNOLOGY
Co-creating Value with Self-Service Technology: Helping Customers Help Themselves .......................... 176-178 Hughes, Tim, University of the West of England Little, Ed, University of the West of England Hilton, Toni, University of Westminster Marandi, Ebi, University of the West of England
Customers Helping Customers: Payoffs for Linking Customers in Service Settings ........................................ 179 Black, Hulda, Illinois State University Vincent, Leslie, University of Kentucky Skinner, Steven, University of Kentucky
Customer Experience Decomposition: A Conceptual Framework ...................................................................... 180 Sleep, Stefan, University of Georgia Lam, Son, University of Georgia
BRANDING AND SHOPPERS
Reciprocal Effect of Store Brand Extension: Evidences from Scanner Panel Data .................................... 181-189 Zhang, Yi, The University of Manchester Kang, Jikyeong, The University of Manchester
The Effects of Reward Type and its Likelihood in Customer Brand Co-Creation Activity on Self-Brand Connection ............................................................................................................................................ 190 Bogoviyeva, Elmira, KlMEP
Sport Celebrity Endorsement and the British consumer ..................................................................................... 191 Davies, Fiona, Cardiff University Slater, Stephanie, CardiffUniversity
BRANDS, GOVERNMENTS AND CORPORATIONS
Restoring Brand Trust With a Corporate Apology ....................................................................................... 192-195 Knight, John, University of Otago Mather, Damien, University of Otago Mathieson, Brianne, University of Otago
The Trademark Dilution Revision Act of 2006: A Rationale for Changes in the Trademark Dilution Act of 1995 ......................................................................................................................................................... 196-204 O'Connor, Thomas, University ofNew Orleans
The Effect of Prior Outcomes on Consumer Sellers' Evaluations of Planned On-line Resale .......................... 205 Lee, Crystal Tzuying, National Cheng-chi University Liao, Shuling, Yuan Ze University, College of Management
THE 3 T'S: RELATIONSHIP IMPORTANCE FOR THEATERS, TRIBES AND TOURISTS
Brand Tribalism: An Anthropological Perspective .............................................................................................. 206 Taute, Harry, Utah Valley University Sierra, Jeremy, Texas State University- San Marcos
2012 AMS Marketing Dynamism & Sustainability: Things Change, Things Stay the Same ... New Orleans, LA, United States xxv
How Customers Respond to Firms' Customer Relationship Norms .................................•.............................••.. 207 Voss, Zannie, Southern Methodist University/Euromed Voss, Glenn, Southern Methodist University Cova, Veronique, Aix Marseille Universite Cova, Bernard, Euromed/Bocconi
A Closer Look at Destination: Image, Personality, Relationship and Loyalty ............................................ 208-211 Ching-Fu, Chen, National Cheng Kung University Sambath, Phou, National Cheng Kung University Jyh-Fu, Jeng Don, National Cheng Kung University
CONSUMERS' ETHICAL EVALUATIONS AND BEHAVIORS
The Modern Renegotiations of Confucian Ethics and Implications on Ethical Consumption in China ..................................................................................................................................... 212-221 Yau, Amy, University of Bath Davies, lain, University of Bath
The Influence of Product Knowledge on Consumer's Company and Product Evaluations in Product-Harm Crisis Situations ...............................•.......................................•.........•........................................... 222 Haas-Kotzegger, Ursula, WU Vienna Assiouras, Ioannis, ESC Toulouse Business School Schlegelmilch, Bodo B., WU Vienna Skourtis, George, University of Piraeus
Understanding Ethical Consumers: A New Approach Towards Modeling Ethical Consumer Behaviors ...............•..................•.•................................................................................................... 223-225 Papaoikonomou, Eleni, Universitat Rovira i Virgili Paparoidamis, Nicholas G., Catholic University ofLille Chumpitaz, Ruben, Catholic University ofLille
HOW ADVANCES IN TECHNOLOGY AND SUSTAINABILITY ARE CHANGING THE RETAIL LANDSCAPE
Assessing the Role of Service Quality of Retail Self-Checkouts on Customer Satisfaction and Loyalty: Empirical Evidence from an Emerging Market. ................................................................................................... 226 Demirci-Orel, Fatma, Cukurova University Kara, Ali, Penn State University, York
Marketing Sustainability: Consumer Responses to the Social Quality of Private Labels .................•............... 227 Aouina-Mejri, Chiraz, Paris Est University/ IRG Bhatli, Dhruv, Paris Est University/ IRG
Does a Multi-Channel Return Policy Affect Online Purchase lntentions? ......................................................... 228 Nakhata, Chinintorn, University of South Florida Magi, Anne, University of South Florida
SUSTAINABILITY IN THE APPAREL SUPPLY CHAIN
Sustainability in the Apparel and Textiles Industry: A Conceptual Paper Addressing Previous Research Findings and Areas of Future Research .................................................•....................................... 229-237 Kozar, Joy M., Kansas State University Hiller Connell, Kim Y., Kansas State University
2012 AMS Marketing Dynamism & Sustainability: Things Change, Things Stay the Same ... New Orleans, LA, United States xxvi
Swapping Stories: An Exploratory Study of Consumer Exchange Motivations and Behavior ................. 238-241 Matthews, Delisia, University of North Carolina at Greensboro Hodges, Nancy, University of North Carolina at Greensboro
Exploring the Impact of Consumers' Second-hand Clothing Motivations on Shopping Outcomes: An Investigation of Weekend Market Patronage in Thailand ...................................................................... 242-245 Kananukul, Chawanuan, University of North Carolina at Greensboro Watchravesringkan, Kittichai, University ofNorth Carolina at Greensboro Hodges, Nancy, University of North Carolina at Greensboro
Understanding the R in CSR: Are Retailers or Manufacturers Most Responsible for Promoting Healthier Eating? .................................................................................................................................................... 246
Nieroda, Marzena, The University of Manchester McGoldrick, Peter, The University of Manchester Weykamp, Christiane, The University of Manchester
MATERIALISM AND CONSPICUOUS CONSUMPTION
Materialism Through a Magnifying Glass: A Comprehensive Model of the Antecedents and Consequences of Three Facets ofMaterialism ...................................................................................................... 247 Segev, Sigal, Florida International University Shoham, Aviv, University of Haifa Gavish, Y ossi, Ono Academic College
Explaining Variation in Conspicuous Consumption: An Empirical Examination ............................................ 248 Kastanakis, Minas, ESCP Europe Balabanis, George, Cass Business School
Materialism: A General Hierarchical Model Perspective ..............................................................................•..... 249 Mohan, Mayoor, Oklahoma State University
VALUE CO-CREATION AND DIGITAL ENVIRONMENT
Empowering Digital Information Consumers: The Effects of Self-Efficacy, Optimum Stimulation Level, and Perceived Interactivity on Willingness to Pay .....................................................•.. 250-253 Kirk, Colleen, Mount Saint Mary College Swain, Scott, Northeastern University
Facilitating innovations and value co-creation in industrial B2B firms by combining digital marketing, social media and crowdsourcing ........................................... ; .......................................... 254-263 Simula, Henri, Aalto University Tollinen, Aarne, University of JyvaskyHi Kmjaluoto, Heikki, University of Jyvaskyla
The dark side of customer co-creation- What happens when technology-based co-created services fail? .................................................................................................................................... 264-267 Handrick, Matthias, EBS University for Business and Law Heidenreich, Sven, EBS University for Business and Law Thomas, Linn, EBS University for Business and Law
2012 AMS Marketing Dynamism & Sustainability: Things Change, Things Stay the Same ... New Orleans, LA, United States xxvii
GOING "GREEN" AND THE EFFECTS ON CONSUMER EVALUATIONS
Exploring Authenticity as a Policing Mechanism to Deter "Green Washing" in Sustainable Architecture ••• 268 Parkman, Ian, Loyola University Maryland
Consumers' Inferential Evaluations of Sustainability Attributes based on Incomplete Product Information ...................................................................................................... , .......................................... 269 Gruber, Verena, WU Vienna Schlegelmilch, Bodo B., WU Vienna Houston, Michael J., University of Minnesota
Save the Planet or Save Some Money? How the Framing of Environmentally Friendly Behavior Affects Consumer ................................................................................................................................................................. 270 Green, Todd, Simon Fraser University Peloza, John, Florida State University
BRANDS AND CONSUMERS
Brand Personality and Athlete Identification: Predicting Consumption Behaviors ...........•...•......................... 271 Carlson, Brad, Saint Louis University Donavan, D. Todd, Colorado State University Deitz, George, University of Memphis Cumiskey, Kevin, Eastern Kentucky University
The effect of brand awareness, Internet search patterns and product-line characteristics on revenue premium .......•...................................................................................................................................... 272-275 Gui, Raluca, Universidad Carlos III de Madrid
The Effect of the Foreign Brand on Consumer Perception ..........................................................•....................... 276 Tran, Trang, University ofNorth Texas Fabrize, Robert, University ofNorth Texas
LATIN AMERICAN MARKETING ISSUES II
The Value Concept Over time and in the Perception of Brazilian Management Students ............................... 277 Brambilla, Flavio, La Salle University Center
Marketing Elements for Designing of the Integral Tourist product-Colima ............................................... 278-282 Magana Carrillo, Irma, Universidad de Colima Padin Fabeiro, Carmen, Universidad de Vigo Jimenez Olivera, Vicente A., Universidad de Colima
Customers Service Experience in Hospitals: A DIP and SOS Construct of Negative Encounters ............ 283-289 Santos Corrada, Maria de los M., Universidad del Turabo Sosa-Varela, Juan Carlos, Universidad del Turabo Svensson, Goran, Oslo School of Management
VALUE CO-CREATION FOR FIRMS, SERVICES, AND MARKETS
Service Ecosystems Design in Ethnic Markets ...................................................................................................... 290 Abbam, Esi Elliot, University of Illinois at Chicago Cherian, Joseph, University of Illinois at Chicago Elaydi, Raed, Roosevelt University
2012 AMS Marketing Dynamism & Sustainability: Things Change, Things Stay the Same ... New Orleans, LA, United States xxviii
Co-Creation of Award Winning Advertising .................................................................•••••••.•.•••••.••..••••••...........•• 291 Sasser, Sheila, Eastern Michigan University Kilgour, Mark, University ofWaikato Koslow, Scott, Macquarie University
Firm Capabilities, Customer/Supplier Participation, and Firm Performance ........................................... 292-293 Wang, Guangping, Penn State University Ma, Xiaoqin, Yancheng Institute to Technology Dou, Wenyu, City University ofHongkong Zhou, Nan, City University ofHongkong
Considering the Nature of Value Capturing Mechanisms in Industrial Buyer-Supplier Exchange- A Structured Abstract ................................................................................................................. 294-297 Prior, Daniel, University of South Wales
ISSUES IN NEW TECHNOLOGY USAGE
Social Analytics in Hedonic and Utilitarian Companies ................................................•......•...................•.......... 298 Fischbach, Sarah, New Mexico State University Peterson, Robin, New Mexico State University
MBA Students as Customers: The Kano Method and Collegiate Website Excitement Factors ....................... 299 Elbeck, Matt, Troy University Vander Schee, Brian, Aurora University
Internet Literacy and Attitudes toward Internet Advertising: A Cross-Cultural Study ........................... 300-302 Ulusoy, Emre, University of Texas-Pan America
Social Media Strategy and Online Brand Reputation .................................................................•....••.••........ 303-306 Cohen, Corine, International University of Monaco Chapman, Alexis, International University of Monaco
How to Push Consumers' Intention to Adopt Alternative Fuel Vehicles: An Integrative Adoption Model.. .. 307 Petschnig, Martin, EBS Business School Spieth, Patrick, EBS Business School
PEDAGOGICAL TECHNIQUES AND THE ROLE OF STUDENTS IN MARKETING EDUCATION
Bringing Cultural Diversity to Service Marketing Courses: A SERVQUAL Exercise ................................•.... 308 Rosenbaum, Mark, Northern Illinois University Labrecque, Lauren 1., Northern Illinois University Moraru, Iona, Northern Illinois University
Applying a Business Model to Student-Institution Relationships: An Examination of Four Metaphors.309-313 Griffin, Mitch, Bradley University Cleghorn, Lyndsey, Bradley University Kruger, Sarah, Bradley University Nosal, Megan, Bradley University Oleksiuk, Piotr, Bradley University Schulz, Devon, Bradley University Tolly, Drew, Bradley University
2012 AMS Marketing Dynamism & Sustainability: Things Change, Things Stay the Same ... New Orleans, LA, United States xxix
Teaching Fuzzy Front End of Service Innovation: Real Life Application with Cross-Functional and International Teams ......................................................................................................................................... 314-322 Jaskari, Minna-Maarit, University ofVaasa, Finland
Empowered Students - Service-oriented Universities: How to Manage Higher Education Marketing in the 21st Century .................................................................................................................................................. 323 Kindlcin, Kathrin, Ludwig-Maximilians-Universitat Munich Schwaiger, Manfred, Ludwig-Maximilians-Universitat Munich
MARKETING'S ROLE IN SUPPLY CHAIN SUCCESS
Marketing's Role in Supply Chain Success-- We're in This Together, Aren't We?? ........................................ 324 Daugherty, Patricia, Michigan State University Ellinger, Alexander E., University of Alabama Hummel, Anna, A. Duie Pyle Piercy, Niall, University of Bath
ASSESSING STUDENT LEARNING & REQUIRED SKILLS
Academicians' and Practitioners' Views of Marketing Students' Required Knowledge and Skills .......... 325-326 Babin, Laurie, University of Louisiana, Monroe Bunthorne Lopez, Tara, Southeastern Louisiana University Lafleur, Elizabeth, University of Southern Mississippi
An Empirical Comparison of Measures of Multiple-Choice Question Item Difficulty .............................. 327-328 Dickinson, John, University of Windsor
A Taxonomy Assessment and Item Analysis of a Retailing Management Multiple-Choice Question Bank ................................................................................................................................................... 329-330 Dickinson, John, University of Windsor
CELEBRITY ENDORSEMENTS AND CELEBRITY BRANDS
Evaluating the Impact of Celebrity Status and Character Likeability on Brand Recognition -A Structured Abstract .............................................................................................................. 331-334 Kumar, Anvita, Cass Business School Balabanis, George, Cass Business School
Cyber-Positioning: Bestselling Authors' Online Communicated Brand Personalities ...................................... 335 Bal, A~ ali, Simon Fraser University Mills, Adam, Simon Fraser University Chakrabarti, Ronika, Lancaster Terblanche, Nic, The University of Stellenbosch Opoku, Robert, King Fahd University of Petroleum and Minerals
The Oprah Effect: Investigating the Celebrity-Candidate Endorsement Relationship .................................... 336 Van Steenburg, Eric, University ofNorth Texas
WHAT DOES BRAND IMAGE TELL US ABOUT BRAND STABILITY?
Do Methods and Lack of Content Explain Low Brand Stability Associations? No .................................... 337-339 Koll, Oliver, University oflnnsbruck Kreuzer, Maria, University oflnnsbruck
2012 AMS Marketing Dynamism & Sustainability: Things Change, Things Stay the Same ... New Orleans, LA, United States xxx
The Antecedents ofEco-Friendly Brand Image: A Pilot Study .........................................•...............•..•.............. 340 Siew, Shir Way, The University of Texas- Pan American Gressel, Justin, The University of Texas- Pan American
Brand Personality in Industrial Markets: Conceptualization and Measurement .............................................. 341 Tollner, Alke, Tu Dortmund University Blut, Markus, Tu Dortmund University Paluch, Stefanie, Tu Dortmund University
RESEARCH FRAMEWORKS, INFLUENCES, AND SUSTAINABILITY TRENDS
The Influence of Shareholder Complaints on Companies' Product-Advertising Investments .................. 342-345 Weis, Simone, Maastricht University, Netherlands Hoffman, Arvid, Maastricht University, Netherlands Aspara, Jaakko, Maastricht University, Netherlands Penning, Jeost, Aalto University-School of Economics, Finland
A Quality Framework for Case Study Research: "CONVINCINGNESS" ................................................ 346-349 Farquhar, lillian, University ofBedfordshire, United Kingdom
"THE PRICE MADE ME DO IT!" CONSUMER REACTIOS TO PRICING SIGNALS
Comparing Consumer Reactions to Percentage and Absolute Values: An Analogue Magnitude Encoding Perspective ....................................................................................................................................... 350-353 Weathers, Danny, Clemson University Swain, Scott, Northeastern University Carlson, Jay, Union University
Is there a better Price for this Good? Internet and Prevalence of Relative Thinking ....................................... 354 Thota, Sweta, University of San Francisco
What's That Plane Ticket Worth? Responding to Dynamic Pricing Strategies ................................................ 355 Hanna, Richard C., Northeastern University Smith, Gerald, Boston College Lemon, Katherine, Boston College
CONSUMER DECISION-MAKING AND LEARNING
Explaining NFL Fans' Purchase Intentions for Revered and Reviled Teams: A Dual-Process Perspective ... 356 Sierra, Jeremy, Texas State University - San Marcos Taute, Harry, Utah Valley University Heiser, Robert, University of Southern Maine
The Contagious Influence of Experiential Presentation in Online Negative Word-of-Mouth: A Sender's MAO Perspective ..................................................................................................................................................... 357 Liao, Shuling,
Consumer Information Search Behavior for Experiential and Material Purchases ......................................... 358 Aydin, Asli Elif, Istanbul Bilgi University Selcuk, Elif Akben, Bogazici University
2012 AMS Marketing Dynamism & Sustainability: Things Change, Things Stay the Same ... New Orleans, LA, United States xxxi
PRODUCT AND BRANDING ISSUES
A Two-Step Recommendation to Improve Stability in Free Choice Brand-Attribute Associations ................ 359 Maity, Devdeep, Oklahoma State University
The Transfer of Personality from Associated Spokespersons to Brand ..•......................................................•... 360 Obilo, Obinna, Louisiana Tech University
Achieving Consumer Loyalty in Athlete Branding: Examining the Relationship between Athlete Brand Image and Consumer Loyalty .............•.................•..........................•..................................... 361-364 Arai, Akiko, University of Florida Chang, Y onghwan, University of Florida
ACHIEVING A SUSTAINABLE SUPPLY CHAIN
Environmentally Sustainable Supply Chain Management: an Evolutionary Framework ........................ 365-374 Coyle, John J., Pennsylvania State University Thomchick, Evelyn A., Pennsylvania State University Ruamsook, Kusumal, Pennsylvania State University
Sustainable Logistics in Brazil and the United States: An Exploratory Study .......•.•.........•....•.•................ 375-377 Leuschner, Rudolf, Rutgers University Rogers, Dale, Rutgers University
Marriage of Inconvenience: Value Co-destruction in an Interdependent Supply Chain Relationship .... 378-381 Marcos-Cuevas, Javier, Cranfield University Enz, Matias G., Cranfield University Bastl, Marko, Cranfield University Johnson, Mark, Cranfield University
CONSUMER WELFARE AND MARKETING PROMOTIONS
An Exploratory Study of Extreme Couponing ..............................................................•.•......•.•..........•.•.•............. 382 Zboja, James J., University of Tulsa Gatzlaff, Kevin M., Ball State University
Effects of Anti-Tobacco Brands Ad Parodies on Cigarette Brands Attitude .............................................. 383-393 Parguel, Beatrice, DRM, Universite Paris-Dauphine Lunardo, Renaud, Groupe ESC Troyes Chebat, Jean-Charles, HEC Montreal
Customer Retention in Hedonic and Utilitarian Services .........................•.•................................................. 394-397 Stathopoulou, Anastasia, Birkbeck, University of London Balabanis, George, Cass Business School, City University
THE CHALLENGE OF SETTING PRICES AND THE IMPACT TO THE FIRM
Sequential Learning of Optimal Sales Prices •..•.•.•...•.•...•.•.....•..•.••.•.•.......•..................................................... 398-401 Kaptein, Maurits, Eindhoven University of Technology Parvinen, Petri, Aalto School of Economics
2012 AMS Marketing Dynamism & Sustainability: Things Change, Things Stay the Same ... New Orleans, LA, United States xxxii
Firm Pricing Orientation and Pricing Decisions in Industrial Markets ...................................................... 402-411 Liozu, Stephan, Case Western Reserve University Hinterhuber, Andreas, Hinterhuber & Partners
Mindful Pricing: Transforming Organizations through Value Based Pricing ........................................... .412-421 Liozu, Stephan, Case Western Reserve University Hinterhuber, Andreas, Hinterhuber & Partners
SOCIAL MARKETING RESEARCH: MEASURES, ANALYSES, AND IMPLICATION ISSUES
Revisiting Netnography: Implications for Social Marketing Research Concerning Controversial and/or Sensitive Issues ............................................................................................................. 422-425 Ulusoy, Emre, University of Texas- Pan American
Social Media Analysis as a New Tool- An Exploratory Studdy to Determine the Reliability and Validity of Analyses on the Social Web ...........................................................................................•.•.•••.•..•.......... 426 Bauer, Han H., University ofMannhein, Germany Toma, Boris, University ofMannhein, Germany Heinrich, Daniel, University of Mannheim, Germany Campbell, Colin, Monash University, Australia Rauschnabel, Phillipp, University of Bamberg, Germany
A Comparative Evaluation of the Different Single-Item Selection Procedures for Construct Measures ....... .427 Sarstedt, Marko, Ludwig-Maximilians-University Munich!IMM, Germany Wilczynski, Petra, Ludwig-Maximilians-University Munich!IMM, Germany Diamantopoulos, Adamantios, University of Vienna, Austria
NEW FRONTIERS IN MARKETING COMMUNICATION
The Language of Advertising- Examining the Benefit of Construal-Matching ............................................... .428 Easwar, Karthik, The Ohio State University Yang, Lifeng, University of Mississippi
Making the Rainbow Connection: Factors Influencing Gay Consumers' Evaluations of Gay-Friendly Corporate Activities ................................................................................................................................................ 429 Oakenfull, Gillian, Miami University
Disparities in Professional Services Advertising- Communicated and Conceived Identity ........................•.•.. 430 Goldring, Deborah, Florida Atlantic University
CAN CLIMATE CHANGE SALESPEOPLE? IMPACT OF ETHICAL AND ORGANIZATIONAL CLIMATE
How Can Salespeople's Performance Be Improved? The Role of Ethical Climate and Ethical Behavior ............................................................................................................................................... 431-439 Lavorata, Laure, University of Paris- East
2012 AMS Marketing Dynamism & Sustainability: Things Change, Things Stay the Same ... New Orleans, LA, United States xxxiii
Evaluating the Effectiveness of Doctors as Salespeople: The Motivating Effect of Patient-Physician Interactions .....................................................................................••••••••••••••••...•..•.......................................... .440-444 Sujan, Harish, Tulane University Harlan, Timothy, Tulane University Sujan, Mita, Tulane University Buhrau, Denise, American University Ager, Rick, Tulane University
Dynamically Adapting Sales Influence Tactics in E-Commerce ••••••.•..•...............................................•...... .445-454 Kaptein, Maurits, Eindhoven University of Technology, Netherlands Parvinen, Petri, Aalto School of Economics, Finland
THE POWER OF EMOTIONS AND NORMS ON EXCHANGE BEHAVIOR
The Impact of Unwarranted Tip Requests on Self-Conscious Emotions, Attitudes, & Repatronage Intentions ...................................................................•...••.•..................................•............................. 455 Hiler, Jacob L., Louisiana State University Rice, Dan, Louisiana State University Schmit, Dora, Louisiana State Univeristy
Forming Product Return Intentions to Reduce Cognitive Dissonance after Purchase ..................................... 456 Maity, Devdeep, Oklahoma State University
ENTREPRENEURS, NETWORKS AND SUCCESS
Entrepreneurial Identity Brand Management: A Brand Management Model for SMEs ..........•.............. .457-460 de Gomez, Maria Isabel Rodriguez, Universidad Francisco Marroquin Kang, Jikyeong, University of Manchester
A Statistical Process to Incorporate the Use of Demographics to Help Select the "Best" Number of Market Segments ...................................................•.........•....•.•.•.....•.....•.•.............................................................................. 461 Kara, Ali, Penn State University - York Campus Carmone, Frank, Wayne State University
INTERNATIONAL BRANDING
Binational study of the impact of brand image, brand personality and brand love on word of mouth: The case of fashion brands in UK and Switzerland .....................................•.•................................•.............. 462-471 Arageh, Ahmed, Universiti Utara Malaysia Melewar, Tc, Brunei University
How do market characteristics influence brand country of origin effects? ..............................................•........ .472 Yang, Shuang, University of Texas at El Paso Jimenez, Fernando, University of Texas at El Paso Hadjimarcou, John, University of Texas at El Paso Frankwick, Gary, University of Texas at El Paso
The Interplay Between Perceived Brand Globalness, Domestic Brand Origin, and Brand Attitude •..•••.•...•. .473 Tasoluk:, Burcu, Sabanci University Calantone, Roger J., Michigan State University Deligonul, Seyda, St. John Fisher College Cavusgil, S. Tamer, Georgia State University
2012 AMS Marketing Dynamism & Sustainability: Things Change, Things Stay the Same ... New Orleans, LA, United States xxxiv
Challenges and Chances for International Portfolio Acquisition Brands (IPA Brands) in Developing Countries ..................................•........................................•.•...........•........................................................................ 474 Heinberg, Martin, University ofDuisburg-Essen, MSM, In-East Taube, Markus, University ofDuisburg-Essen, MSM, In-East
THE TEACHING OF SOCIAL MEDIA MARKETING
The Teaching of Social Media Marketing ............................................................................................................. 475 Tuten, Tracy, East Carolina University Solomon, Michael, St. Joseph's University and University ofManchester, UK Ladik, Daniel, Seton Hall University
SOCIAL MEDIA
Exploring Social Media Marketing Strategies in SMEs .................•. ; ...•.....••.•...•................................•................. 476 Pentina, Iryna, University of Toledo Koh, Anthony, University of Toledo
Web Analytics and Social Media Monitoring in Industrial Marketing: Tools for Improving Marketing Communication Measurement .........................................................•................•............................................ .477-486 Jarvinen, Joel, Jyvaskyla University School of Business and Economics, Finland Ti:illinen, Aarne, Jyvaskyla University School of Business and Economics, Finland Karjaluoto, Heikki, Jyvaskylii University School of Business and Economics, Finland Platzer, Elisabeth, Evolaris, Austria
Fostering Social Media Relationships: The Role of Parasocial Interaction ................................................ 487-488 Labrecque, Lauren, Northern Illinois University
PERSPECTIVES ON SOURCE EFFECTS: NEGATIVE PUBLICITY, COMPANY TRANSGRESSIONS, AND MISATTRIBUTION
Negative Spokesperson Publicity: Comparing the Reactions of Investors and Firms .•.•.......................•........... 489 Raithel, Sascha, Ludwig Maximilians University Hock, Stefan, Virginia Tech
Consider the Source: Comparing Customer Reactions to Hearing about a Company Transgression by Word-of-Mouth vs. through the Media ............................................................................................................................. 490 Landers, V. Myles, University of Alabama Harrison, Mary P., Birmingham-Southern College Northington, William Magnus, University of Alabama
Source Misattribution for the Sake of Attitude Change: A Conceptualization of the Role of Social Identity in Inducing Dissociative Processing .........................................................................•.•.•........................... 491 Foos, Adrienne, University of Manchester Keeling, Kathy, University of Manchester Keeling, Debbie, University of Manchester
2012 AMS Marketing Dynamism & Sustainability: Things Change, Things Stay the Same ... New Orleans, LA, United States xxxv
CORPORATE SOCIAL RESPONSIBILITY
The Role of Corporate Social Responsibility in Consumer Evaluation of Nutrition Information Provision by Restaurants ........................................................................................................................................ 492 Y e, Christine, Florida State University Peloza, John, Florida State University Cronin, Joseph, Florida State University
The "Bigger" Company Responsibility- When One Bad Product Harms a Country's Image ...•.••...•..... .493-496 Huber, Frank, Johannes Gutenberg - University Mainz Meyer, Frederik, Johannes Gutenberg -University Mainz Weihrauch, Andrea, Johannes Gutenberg- University Mainz
Is CSR Important For All Types of Fans? : The Value of Corporate Social Responsibility in Sport .....• .497 -500 Giroux, Marilyn, Concordia University Pons, Frank, Laval University Mourali, Medhi, University of Calgary
BUYERS AND SELLERS
The Flea Markets and Marketing at the Bottom of the Pyramid ......................................•................•......•.•.•.•.•. 501 Petrescu, Maria, Florida Atlantic University Bhatli, Dhruv, IRG, Universite Paris Est
INTELLIGENCE AND SALESPERSON'S EFFECTIVENESS: WHAT INTELLIGENCE?
Cultural Intelligence and Emotional Intelligence in External and Internal Sales Relationships ..................... 502 Lassk, Felicia, Northeastern University Lee, Yang, Northeastern University
Marketing Intelligence Fosters Ownership Among Salespersons to Improve Their Service Quality: A Role of Marketing ................................................................................................................................................................. 503 Fukutomi, Gen, Kyoto Sangyo University
Empowering Salespeople: Does It Work? ............................................................................................................. 504 Yim, Frederick, Hong Kong Baptist University Swaminathan, Srinivasan, Drexel University Anderson, Rolph, Drexel University
UNDERSTANDING CUSTOMER LOYALTY AND CUSTOMER VALUE PERCEPTIONS
Customer Relationship Management: The Evolving Role of Customer Data ..........•..........•..•.•.•..........•..... 505-515 Saarijarvi, Hannu, University ofTampere Katjaluoto, Heikki, University of Jyvaskyla Kuusela, Hannu, University of Tampere
Toward an Understanding of Customer Negotiation Behavior ...•.....................................•.••........•....•.•.••.•.• 516-518 Holmes, Yvette, Florida State University Bonney, Leff, Florida State University
2012 AMS Marketing Dynamism & Sustainability: Things Change, Things Stay the Same ... New Orleans, LA, United States xxxvi
What Consumers Value: Relationships and Quality ............................................................................................ 519 Mangus, Stephanie, Louisiana State University Hiler, Jacob L., Louisiana State University Black, William C., Louisiana State University Folse, Judith Anne Garretson, Louisiana State University Waltz, Anna M., Grand Valley State University
WHEN CONSUMERS GET EMOTIONAL
Affect and Self-Expression as Determinants of a Lasting Purchase: The Case of the Tattoo Patron .....•..•..•.• 520 Sierra, Jeremy, Texas State University- San Marcos Jillapalli, Ravi, Texas State University - San Marcos Badrinarayanan, Vishag, Texas State University
Mortality Salience, Mood Regulation and Materialism ....................................................................................... 521 Lehnert, Kevin, Grand Valley State University Cowart, Kelly, Grand Valley State University
How do Fine-grained Emotion Affect Helpfulness Vote of a Product Review? Evidence from User Generated Content Using Latent Semantic Analysis .............................................................................................................. 522 Ahmad, Shimi, Concordia University Laroche, Michel, Concordia University
CORPORATE SOCIAL RESPONSIBILITY: SOCIAL AND SUSTAINABLE MARKETING
How to Adopt Social Behavior to Achieve Efficient Social Marketing ........................................................ 523-532 Chang, Kuei-Feng, Da-yeh University Yang, Hao-Wei, Chaoyang University of Technology
Customer-Driven Benchmarking: A Strategic Approach Leading to Sustainable Marketing Performance .. 533 Shamma, Hamed, The American University in Cairo Hassan, Salah, The George Washington University
Social Mobility and the Demand for Luxury in Russia: A Typology of Russian Consumers of Luxury Goods534 Kivenzor, Gregory J., Rivier College Toffoli, Ray, University of Quebec
MANAGING SUPPLY CHAIN RELATIONSHIPS
Supply Chain Alertness: A Relational View •.••••...........•.•...........•............................................................•............. 535 Ly, Xun, Nicholls State University Goldsby, Thomas J., Ohio State University Holsapple, Clyde W., University of Kentucky Goldsby, Michael G., BaJJ State University
A Framework for Relational Behaviors in Supply Chains: A Social Exchange and Strategic Alignment 'Fit' Perspective .................................................................................................................................... 536 Iyer, Karthik, University of Northern Iowa Firouzi, Azam, University ofNorthem Iowa
2012 AMS Marketing Dynamism & Sustainability: Things Change, Things Stay the Same ... New Orleans, LA, United States xxxvii
Authenticity in the Channel ......................................•............•.•...•.......................................................................... 537 Beckman, Terry, Athabasca University
EXPLORING THE ON-LINE OFFERING
The Price of Customer Engagement: How Substitution in Online Services Leads to Decreasing Revenues ........................................................................................................................................ 538-547 Lindholm, Jerry, Aalto School of Economics, Finland Parvinen, Petri, Aalto School of Economics, Finland Kaptein, Maurits, Eindhoven University of Technology, Netherlands
Managing Information Overload: The Case of Online Product Review Categorization .................................. 548 Coussement, Kristof, IESEG School of Management, France Antioco, Michael, EM Lyon Business School, France
Towards the Measurement of Online Influence ............................................................................................. 549-556 Archer-Brown, Chris, University of Bath, UK Piercy, Niall, University of Bath, UK Joinson, Adam, University of Bath, UK
Factors Affecting Consumers' Willingness to Adopt E-Health Information ............................................... 557-559 Park, Jung Kun, University of Houston Amendah, Eklou, Southern New Hampshire University Chung, Christina, Ramapo College ofNew Jersey
ECOMMERCE II
Is More Information Content Always Good? Investigating the Impact of Website Interface Features onE-Retailer's Sales Performance .................................................................................................. 560-563 Ashraf, Abdul, Brock University Thongpapanl, Narongsak, Brock University
Use and Adaptation of International Internet Marketing Communications: A Conceptual Model ................ 564 Boutin, Philip, University of Tennessee
THE INFLUENCE OF PERCIEVED CONTROL ON CONSUMER ATTITUDES AND BEHAVIORS
A Modified Social Cognitive Model Predicting Patient Health Behaviors: The Mediating Role of Hope .......................................................................................................... : ........................................... 565-568 Makarem, Suzanne, Virgina Commonwealth University
Consumer Locus of Control: Assessment Instrument Construction and Validation ........................................ 569 Tobacyk, Jerome C., Louisiana Tech University Babin, Barry J., Louisiana Tech University
MARKETING THEORY AND STRATEGY
Marketing as Science: Does it Matter? .....•..................................................................................................... 570-577 Upshaw, Danny, Louisiana Tech University
2012 AMS Marketing Dynamism & Sustainability: Things Change, Things Stay the Same ... New Orleans, LA, United States xxxviii
Blueprint of a General Theory -- Marketing Literature Review ......................................................................... 578 Wei, Hua, Old Dominion University
Marketing Dynamic Capabilities: A Review of Conceptualizationa nd Development, Theoretical Foundations and Future Research Agenda ....................................................................................... 579 Khantimirov, Denis, Old Dominion University
Revisiting Marketing Strategy: Towards Detecting the Main Factors in Developing a Marketing Strategy ........................................................................................................................................... 580-583 Ulusoy, Emre, University of Texas- Pan American
MANAGING COMPLEXITY AND RISK IN SUPPLY CHAINS
Towards a Modular Unit of Analysis in Supply Chain Management .......................................................... 584-593 Miller, Jason, Ohio State University Schwieterman,Matthew, Ohio State University
Evaluating Supply Chain Risk Mitigation Strategy ...................................................................................... 594-595 Chang, W oojung, University of Alabama Ellinger, Alexander E., University of Alabama
The Sources of Purchase Risks of a New Packaging Technology from a Supply Network Perspective: A Structured Abstract ...................................................................................................................................... 596-599 Hakola, Jenni, University of Jyvaskyla Munnukka, Juha, University of Jyvaskyla
YOUNG CONSUMERS
Young Children as Parents' Extended Selves ................................................................................................ 600-607 Hughes, Mine Ucok, Woodbury University Kaigler-Walker, Karen, Woodbury University Bendoni, Wendy, Woodbury University
Addressing Childhood & Adolescent Obesity: Misperceptions of Weight Status ....................................... 608-61 0 Desrochers, Debbie, University of Westminster Dahl, Stephan, University of Hull
CONSUMER IDENTITY AND SENSE OF SELF
Who Am I to You? An Existential-Phenomenological Study of Romance, Sense of Self and Cosmetics Use ........................................................................................................................................................... 611 Liu, Chihling, University of Manchester, Manchester Business School Keeling, Debbie, University of Manchester, Manchester Business School Hogg, Margaret, University of Lancaster, Lancaster Business School
The Postmodern Consumer: An Identity Constructor? ............................................................................... 612-620 Hamouda, Manel, Faculty of Economics Sciences and Management
2012 AMS Marketing Dynamism & Sustainability: Things Change, Things Stay the Same ... New Orleans, LA, United States xxxix
Any user can be any self that they want so long as it is what they 'ought' to be: Exploring self-presentation in the presence of multiple audiences on social network sites ......................................... 621-626 Marder, Ben, University of Bath Joinson, Adam, University of Bath Shankar, A vi, University of Bath, UK Archer Brown, Chris, University of Bath
My values or our identity? The moderating role of identities on values-behavior congruence and green consumption decisions ............................................................................................................................................. 627 Costa Pinto, Diego, Reims Management School, V &P Behavioral Lab Nique, Walter, UFRGS Borges, Adilson, Reims Management School, V &P Behavioral Lab Herter, Marcia Maurer, Reims Management School
CONSUMER RESPONSE TO PRODUCT TEXTURE, PACKAGING AND PROCESS
How Smooth does it feel? The Effects of Food Texture on Consumer Nutritional Perceptions ...................... 628 Szocs, Courtney, University of South Florida Biswas, Dipayan, University of South Florida Lehmann, Donald, Columbia University
Biased Evaluation of Products caused by Targeting Effect of Multilingual Product Packaging ..................... 629 Gopinath, Mahesh, Old Dominion University Glassman, Myron, Old Dominion University Nyer, Prashanth, Chapman University
How to Make Non-Natural Products Appear More Natural? Changes in Process Work Better Than Changes in Content ..........................................•..................................................................................... 630-640 Gomez, Pierrick, Reims Management School
ECOMMERCEI
Satisfaction and Loyalty in E-Commerce: The Moderating Roleof Nationality ................................................ 641 Thijis, Van Den Haak, Woger Trading International Srinivasan, Swaminathan, Drexel University
Effects of Product Type and Gender on Online Purchase Attitudes and Intentions .................................. 642-643 Nesbitt, Jane Mckay, Bryant University Ryan, Chad, Bryant University
Clicking or Buying? Determinants of E-Impulse Buying ......................................................•....................... 644-646 Jeon, Sua, University ofNorth Texas Kim, Haejung, University ofNorth Texas
RETAILING IN THE DIGITAL AGE AND GLOBAL MARKETPLACE
An Investigation of Motivational Factors and the Moderating Effect of Familiarity on Intention to Use Self-Service Technology to Purchase Apparel ........................................................................................ 647-653 Cho, Sooeun, University of North Carolina at Greensboro Hodges, Nancy, University of North Carolina at Greensboro Watchravesringkan, Kittichia, University ofNorth Carolina at Greensboro
2012 AMS Marketing Dynamism & Sustainability: Things Change, Things Stay the Same ... New Orleans, LA, United States xl
Attitudinal Segmentation and Loyalty of Retailer Online Community Users .................................................... 654 McGoldrick, Peter, Manchester Business School Hampson, Daniel, Manchester Business School Nanakida, Kaori, Manchester Business School
Positive Consumption Emotion to Purchase Intention: Cross-Cultural Evidence from China and lndia ..................•.......••.•.................•....................•.................••........•••.••••.................................................... 655-658 Kang, Ji Hye, Kansas State University Jin, Byoungho, University ofNorth Carolina at Greensboro
Profiling Thailand's Retail Industry: An Analysis of Market Change and Opportunities for Future Growth ............................................................................................................................................ 659-662 Kananukul, Chawanuan, University of North Carolina at Greensboro Hodges, Nancy, University of North Carolina at Greensboro Watchravesringkan, Kittichai, University ofNorth Carolina at Greensboro
CONSUMER EMOTION AND EMPOWERMENT
The Effect of Social Influence on Consumer Regret .........................................•...............•.................................•. 663 Kuo, Hsiao-Ching,
La Vie Boheme? The Role of an Operatic Flash Mob on Consumer Behavior .................................................. 664 Grant, Philip, The Royal Institute of Technology Bal, Anjali, Simon Fraser University Pitt, Leyland, Simon Fraser University Mills, Adam, Simon Fraser University Chan, Anthony, The Lulea University of Technology
Female consumers: Empowerment through DIY consumption .......................................................................... 665 Wolf, Marco, University of Southern Mississippi Foster, Jamye, University of Southern Mississippi Albinsson, Pia, Appalachian State University
MANAGEMENT AND MARKETING COLLABORATION II
The Role of Individual-Level Factors in Explaining Marketing Power .............................................................. 666 Marx, Corina, RWTH Aachen University
How Do Ambidextrous Minds Create New Products? Analogical Thinking as a Key to Achievement of Ambidexterity in New Product Creation .............................................................. ~ ................................................ 667 Viola, Loredana, WU Vienna Karhu, Piiivi, WU Vienna
Consumer= Prospective Employee? The Influence of Organizational Products/Services on the Perception of the Employer Brand .................................................................................................................. 668-679 Hochegger, Simone, Alpen-Adria-University ofKlagenfurt Terlutter, Ralf, Alpen-Adria-University ofKlagenfurt
The Role of Need of Cognition on Responses to Catalogs ..•...•.......•.•.••••.•....•.••.•.....•.•.....•.•............................•..... 680 Jones, Joseph, North Dakota State University
2012 AMS Marketing Dynamism & Sustainability: Things Change, Things Stay the Same ... New Orleans, LA, United States xli
INTERNATIONALIZATION AND METHODOLOGY
An Assessment of Hierarchical Linear Modeling in International Business ............................................... 681-690 Ozkaya, Erkan, California State Polytechnic University Pomona Hult, Tomas, Michigan State University Srivastava, Chitra, California State Polytechnic University Pomona Kolev, Kalin, Michigan State University Dahlquist, Steven I Manjeshware, Sonia, Michigan State University I Michigan State University
Understanding Factors that Impact Firms' Intent to Export in the Future ................................................ 691-692 Oyedele, Adesegun, St. Cloud State University
Internationalization Patterns of Fast Fashion Retailers: Does it Follow Uppsala Model? ........................ 693-696 Childs, Michelle, University of North Carolina Greensboro Jin, Byoungho, University ofNorth Carolina Greensboro
ORGANIZATIONAL TECHNOLOGY USAGE
Social Media Marketing in B2B-Companies: An Empirical Investigation ofthe Actual Usage, Challenges and Future Expectations of B2B Social Network Activities ............................................................. 697 Paluch, Stefanie, TU Dortmund University Holzmiiller, Hertmut, TU Dortmund University
Risk perception in remote service encounters ....................................................................................................... 698 Paluch, Stefanie, Tu Dortmund University Wuenderlich, Nancy, University ofPaderborn
Market Turbulence and Electronic Approaches to Marketing in Wine Sector SMEs ............................... 699-702 Madill, Judith, University of Ottawa Neilson, Leighann, Carleton University
A Framework for Examining B2B Digital Communication ......................................................................... 703-705 Murphy, Micah, Florida Atlantic University
CONSUMER CONCERNS, BELIEFS, VALUES, AND ATTITUDES TOWARD TECHNOLOGY
Effects of National Culture on the Development of Consumer Social e-Sbopping: Two Country Individual and National-Cultural Comparison .............................................................................................. 706-709 Xu-Priour, Dong Ling, ESC Rennes
Technology Acceptance Model, Consumer Personality and Smartphone Users' Satisfaction ................•. 710-712 Chang, Enchi, Perfect Translation & Compunet Huang, Chiaying, Manchester Business School
Alleviating Privacy Obstacle in New Mobile Service Adoption .................................................................... 713-720 Chen, Xiaoyan, University ofRennes Cliquet, Gerard, University of Rennes
A Study of Understanding When Technology Attributes Can Increase Preference ...•..••..•••••....•....•.•............... 721 Min, Junhong, Michigan Technological University Segal, Madhav, Southern Illinois University Edwardsville
2012 AMS Marketing Dynamism & Sustainability: Things Change, Things Stay the Same ... New Orleans, LA, United States xlii
Generational Differences in Online Trust Development: Millennials v. Baby Boomers ............................ 722-725 Obal, Michael, Temple University
CROSS CULTURAL CONSUMER BEHAVIOR
The Proper Meal, Social Capital, and Jia Ren Guanxi in Urban China ....•.•...................................................... 726 Bums, Alvin, Louisiana State University Veeck, Ann, Western Michigan University Yu, Hongyan, Sun Yat-Sen University Liu, Linda, Louisiana State University
The Exploratory Study of Drinking Motives Among Polish Female Undergraduate Students ........................ 727 Kubacki, Krzysztof, Griffith University Siemieniako, Dariusz, Bialystok University of Technology
Values as Antecedents for Ecologically Conscious Consumer Behavior Among Seniors: A Cross-Cultural Comparison ......................................................................................................................... 728-731 Riley, Lynn S., Liverpool John Moores University Kohlbacher, Florian, German Institute for Japanese Studies Tokyo
Is Marketing To Individuals Targeting Segments of One? .................................................................................. 732 Bendle, Neil,
RESEARCH ISSUES IN BRANDING, PROLIFERATIONS AND SEGMENTS
Value, Brand, and Relationship Drivers in Cellular Phone Markets ........................................................... 733-738 Nel, Deon, Flinders University, Australia Plangger, Kirk, Simon Fraser University, Canada
Modeling the Effects of Brand Proliferation on Category Expansion and Cannibalization ............................. 739 Sivakumar, K., Lehigh University, USA
Customized Communication Incongruity (CCI) through the Activation of African-American Stereotypes ........................................................................................................................ 7 40-7 44 Arora, Anshu, Savanah State University
UNDERSTANDING RETAIL EMPLOEES AND THEIR IMPACT ON SALES PERFORMANCE
Shaping Contact Employee Extra-Role Performance Through IMO Adoption ......................................... 745-754 Boukis, Achilleas, Athens University of Economics and Business Kaminakis, Kostas, Athens University of Economics and Business Lionakis, Konstantinos, New York College, Athens
Highlighting the Role ofServicescapes and Organizational Climate on Employees' Performance .......... 755-764 Kaminakis, Kostas, Athens University of Economics and Business Boukis, Achilleas, Athens University of Economics and Business
IMO Diffusion, Employee Outcomes and Perceived Service Quality .......................................................... 765-773 Boukis, Achilleas, Athens University of Economics and Business Gounaris, Spiros, Athens University of Economics and Business Kostopoulos, Giannis, Athens University of Economics and Business Kaminakis, Kostas, Athens University of Economics and Business
2012 AMS Marketing Dynamism & Sustainability: Things Change, Things Stay the Same ... New Orleans, LA, United States xliii
Predictors of Retail Salesperson Creativity and Associated Performance Implications ................................... 77 4 Rapp, Adam, University of Alabama Agnihotri, Raj, William Patterson University Andzuliz, James 'Mick', University of Alabama Gabler, Colin, University of Alabama
ORIENTATIONS, NORMS AND EXPERIENCES: ANTECEDENTS OF LOYALTY OR COMMITMENT IN RELATIONSHIPS
Persuasion Knowledge Model as a Framework for Researching Loyalty Dynamism Using Critical Incident Technique .................................................................................................................................... 775 Thiele, Sharyn Rundle, Griffith University Siernieniako, Dariusz, Bialystok University of Technology Urban, Wieslaw, Bialystok University of Technology
Value Generation and Impact on Commitment in Business to Business Relationships ............................. 776-785 Ribeiro, Aurea Helena Puga, Funda9ao Dom Cabral Pereira, Leda Lima, Funda9ao Dom Cabral Robbe, Raquel, Funda9ao Dom Cabral
Social Networking Sites vs. Traditional Advertising: Examining Influence over Information ........................ 786 Martinez, Jennifer, University of Memphis Royne, Marla, University of Memphis Kowalczyk, Christine, East Carolina University
ISSUES ON CONSUMER MOTIVATION
The Relationship between Motivation, Self-Control, and Locus of Control within Gambling .................. 787-790 Northington, William M., University of Alabama Beatty, Sharon, University of Alabama Lindridge, Andrew, The Open University
Preliminary Results on Free Toys and Fast Food: A Structured Abstract ........................................................ 791 Jones, Joseph, North Dakota State University
Gone but Not Forgotten: Exploring the Underlying Meaning and Motives in Gift-Giving to the Deceased .................................................................................................................................................. 792-795 Drenten, Jenna, University of Georgia McManus, Kristy, University of Wisconsin- La Crosse Labrecque, Lauren, Northern Illinois University
LATIN AMERICAN MARKETING ISSUES I
Beer Advertising on TV and Occurrence of Traffic Accidents in Peru ....................................................... 796-800 Balas, Milos, Pontificia Universidad Catolica de Peru Botelho, Delane, EAESP-FGV
Corporate Social Responsibility and High and Low Income Customers: different perceptions of benefit, value, price and purchase intent ........................................................................................................ 801-804 Quintao, Ronan, CEFET-MG/EAESP-FGV Giuliana, Isabella, EAESP-FGV/ESAGs
2012 AMS Marketing Dynamism & Sustainability: Things Change, Things Stay the Same ... New Orleans, LA, United States xliv
Commercial Interventions in Blogs ..............................................•...•..•....••..................................................... 805-814 Zanette, Maria Carolina, FGV-EAESP
EMOTIONS, INTENTIONS AND IMPULSES
From Desire to Necessity: The Role of Emotions, Attitudes, Perception of Loss, and Subjective Norms ............................................................................................................................................. 815-825
Cruz-Milan, Oliver, University of Texas- Pan American
The Role of Guilty and Shame on Conspicuous Consumption ............................................................................ 826 Locander, David, Louisiana Tech University
Search: An Expense or an Experience? Exploring the Impact of Search on Product Return Intentions ....... 827 Maity, Devdeep, Oklahoma State University
Rewarding Impulse and Unplanned Purchasing .................................................................................................. 828 Brewer, Lauren, Louisiana Tech University
THE INFLUENCE OF PERCIEVED CONTROL ON CONSUMER ATTITUDES AND BEHAVIORS
Am I Being Manipulated?: The Effects of Co-Creation and Sales Person Orientation on Customer Affect .. 829 Weiling Zhuang, Eastern Kentucky University Obinna Obilo, Louisiana Tech University David Locander, Louisiana Tech University Julie Moulard, Louisiana Tech University
OUTSTANDING MARKETING TEACHER AWARD WINNERS' PRESENTATIONS
"Creating and Delivering Curriculum-based Experiential Learning Courses- 120 Students At A Time." ... 830 Oakenfull, Gillian, Miami University
Getting Students to Buy What We Sell: Product Involvement, Customer Relationship Management, and Customer Satisfaction ............................................................................................................................................. 831 Rinaldo, Shannon, Texas Tech University
Improving the MBA Student Education Experience: Action Points for Instructors and Other Key Stake Holders ..................................................................................................................................................................... 832 Wirtz, Jochen, National University of Singapore
YOUNG CONSUMERS
Coping with Each Other: An Exploration of the Thoughts and Interactions of Retail Employees and Teen Shoppers Co-Existing at the Mall .......................................................................................................... 833-836 Mallalieu, Lynnea, University ofNorth Carolina Wilmington
2012 AMS Marketing Dynamism & Sustainability: Things Change, Things Stay the Same ... New Orleans, LA, United States xlv