Marketinghas
changed.(thank goodness!)
Let’s face it, interruptions steal time and areannoying.
Let’s face it, interruptions steal time and areannoying.
You don’t want to be this guy
Consumers buy differently today
They’re highly informed.
Shopping starts with Google.
They care more about what
other consumers say.
What’s that mean for marketing?
Big Differences
Permissionhas trumped Interruption
Consumers demand: • Trust• Authenticity• Information
What’s working now?
Inbound Marketing
Offer great, optimized content they want
What’s working now?
Inbound Marketing
What’s working now?
Inbound Marketing
Offer great, optimized content they want
When & how they want it in the sales process
Why Inbound Marketing?
• Increases Trust and Authority• Informs and Helps Prospects.• Lets you outsmart, not outspend your competitors.• Builds value over time.
How does it work?
(the Methodology Snapshot)
Inbound Methodology Snapshot
Love Starts with Attraction
Blog Writing1 Optimize Site Pages
Love Starts with Attraction
Blog Writing2Create & Publish
Amazing Blogs
Love Starts with Attraction
Blog Writing3 Keyword Research
Love Starts with Attraction
Blog Writing4 Social Media Marketing
Inbound Methodology Snapshot
Get a Crush on Conversions
Blog Writing1 Clear Calls to Action
Get a Crush on Conversions
Blog Writing2 Plan & Test
Landing Pages
Get a Crush on Conversions
Blog Writing3Get Contacts with
Simple Forms
Inbound Methodology Snapshot
It’s Getting Serious by Closing
Blog Writing1Help nurture leads with
Emails
It’s Getting Serious by Closing
Blog Writing2 Respond &
keep things flowing
It’s Getting Serious by Closing
Blog Writing3 Score & Qualify Leads
It’s Getting Serious by Closing
Blog Writing4 Focus on quality leads
for better close rates
Inbound Methodology Snapshot
Amaze and Delight
Blog Writing1 Deliver targeted
solutions that delight
Amaze and Delight
Blog Writing2Keep the flame going
with Email, Content
& Social Media
Amaze and Delight
Blog Writing3 Automation &
CRM Integration
Inbound Methodology Snapshot
Test and Measure
Blog Writing! Test content, forms, conversion
paths…
Test and Measure
Blog Writing! Analytics are Key
Marketinghas changed.
With Inbound, you don’t have to interrupt, you can attract the right buyers
at the right time.
Thanks for watching.
Learn more in our blog: www.byhisdesign.com/blog/