WEDNESDAY
30.10 laun
ch ev
ent
Challenge AccepteD
• To Promote Greece as a technology provider to more than 70.000 visitors
!
• Networking with more than 2.000 other companies from all over the world
!
• To Expose Companies, StartUps and Academia to the international arena
Why Greece goes to MWC’14
We have a Plan
Our Team
A Strong Team
of ExpertsOur Plan
A marketing, sponsorship and participation plan
MarketingOur execution
Exploit last year’s experience and implement
in time
Step By Step
Our Team
Marketing and communication
Sales Pavilion Media Sponsorships
Our marketing Plan includes events, media exposure etc.
Recruiting companies and institutes to come with us
Design, Construction and Logistics
Social, Digital and Traditional media. International Press
coverage is a priority
Sponsors are very important partners in this effort
Experts More than 15 people involved, volunteers and members, all professionals in their field.
Our Marketing Plan
Give away ticket One give away MWC ticket for every company
Mediterranean Tech Cruise team up with other southern european countries and show off our technologies; offer a cruise in the Aegean to one lucky visitor.
Web Radio at the pavilion with interviews from companies and
visitors
Social Media Use of our twitter and Facebook channels as well as
leverage participating companies’ channels to broadcast our presence in mwc14
Africa Africa has big prospects and we believe most participating
companies will be interested to gain from this
Outbound Communication Provide content and templates for the participants to send
out to their lists
Social Media
Work with the Participants
We leverage all social media channels to ensure maximum exposure in MWC
Use social media channelsContent
Create interesting content (video, tweets etc.)
Create and distribute@GreeceMWC
Facebook, Twitter and Linked-in Social Presence
Social Accounts
mwc.hamac.gr
Everything about the Greek delegation is here including all participants
profiles
The central point
Africa
It’s easier to target one market than trying to reach them all.
It’s a emerging market and most visitors from the continent are buyers.
We can incentivise them by using as forefront the companies that are already working in the continent.
We can find them and invite them to show off our services.
Why Africa?
Mediterranean Tech Cruise
team up with other southern European countries to drive traffic to our booth and show off our technologies
offer a cruise in the Aegean to one lucky visitor
We want visitors to visit all the pavilions, collect a stamp from each one of them in order to win a one week cruise
Team-up with other countries
Give Away Ticket
Each gold level participant gives away 1 pass for the exhibition through a competition leading up to the event
This helps us promote each company centrally
All companies have incentives to promote their participation and give out a pass to one of their clients
Call to Action
Web Radio
Special booth for web radio broadcast during MWC
Broadcast live interviews with 2 professional radio producers
keep people in Greece and in Barcelona engaged during the whole event
At the Pavilion
Work with the participants
Tips
send tips and important information regarding mwc to the participating
companies and institutions
for MWC’14Brochure
Listing of the companies’ products and services in the digital and print version
of the greek pavilion brochure
Digital and in printContent
Create or use existing content from all stakeholders like interviews or press
releases
Videos, news
email communication
provide email templates for the companies to send out to their lists
3-4 of them
September October November December January February March
The Schedule
Milestones
Ticket Give Away
THE ROAD
Action Plan Participants email to their prospect and customer database, a series of emails leading up to MWC14. The objective is to create a buzz early enough, get prospects to interact with the company through a contest, and get companies going with pre-show appointment setting to set them up for success.
Launch Event
Start
Annouce winner
Set up meetings
Farewell event
Report event
MWC’14
How to Participate
Company Start UP Academia Sponsor Press
Select one of our participation plans according to your needs and budget
Pick the Bronze participation plan or contact us if you can’t afford it
Prepare your prototype or presentation and contact us to include you in the
delegation
Select one of our sponsorship plans to support the Greek delegation to MWC
Contact us to include you in our distribution list for the media and keep
up to date with all the news
Mobile idea or prototype Rocket scientist Great opportunity Great News
To finish
Q&AAsk your questions
thanksFor your attention
To MWC’14