Marketing Plan for
Company X
Process Field Instrument Manufacturing Company
Index
Industry
SWOT
Target
Plan
Analysis
Process Field Instruments
• Flow
• Pressure
• Temperature
• Level
• Analytics
Industry Served
• Power • Food & Beverage • Chemical • Water & Waste Water • Alcohol • Petroleum • Fertilizer
Measured Parameters
Industry
100%
0%
Industry Revenue Other Players Company X
Industry Revenue 2000 Crore
Company X 6 Crore
20%
15%
10% 10%
7%
38%
Players 65-70 A B
C D
E 60 Players
SWOT
• In house R&D
• Range of Instruments
• Accreditations
• Smart City Project
• Low Market Penetration
• Production
• Service
• Lack of Focus
• Very Less Brand Awareness
• Inefficiencies
• Price Competition
Strength Opportunities
Weakness Threats
Target
FY 15-16 FY 16-17 FY 17-18 FY18-19
6 Cr 9 Cr 12 Cr 16 Cr
FY 15-16 FY 16-17 FY 17-18 FY18-19
Sales Team
3 (Person) 6 (Person) 8 (Person) 10 (Person)
Marketing Plan
Marketing Collateral
Newsletter
Website Development
Exhibition
Seminars/Product Launches
Digital Marketing
CRM
Marketing Collateral
Catalogue
Product CD
Company presentation
Company profile
Accreditations List
Business information • Testimonials
• list of customers
• Product Images
Exhibition
Industrial Automation – Mumbai
Instrumentation - Pune
Smart City- Delhi
Water- Ahmedabad / Vadodara
Water – Bengaluru & Chennai
• 1000 genuine contacts
• 200 enquiries
Seminars/Product Presentation
Mumbai
Pune
Delhi
Ahmedabad / Vadodara
Bengaluru & Chennai
5 on Sales Person
Demand
Touch 500 Customers
Website
Static
Company Updates
Target Product Information
Testimonials
Seminars/Product Launches
Dynamic
Exhibition
Digital Marketing
Newsletter
Latest Industry Developments
Product Launches
Company Products
Exhibitions
Testimonials/ Achievements
Existing Database of 5000 Customers
Analysis 70% 30%
Customers 300 70 230
Revenue 60,000,000 420,000 180,000
Revenue/
customer 200,000
FY 15-16 FY 16-17 FY 17-18 FY18-19
Sales Team 3 6 8 10
Revenue 6 Cr 9 Cr 14 Cr 20 Cr
Cost Suspect Prospect Leads Sales Revenue (Rs.)
Exhibition (5) 4 Lakh 2000 1000 200 100 20,000,000
Seminar (10) 6 Lakh 500 100 20,000,000
Website 1 Lakh 120
Newsletter 2 Lakh 7000 140 28,000,000
Seo/PPC/India Mart 3Lakh 100 20,000,000
CRM 6 Lakh 540*
Sales 25 Lakh 30 40 50
Sales Support (6) 12 Lakh 450*12 45*12 540 108,000,000
Other expenses 4 Lakh
Total Cost 63Lakh 196,000,000