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A marketing strategy is a process or model to allowa company or organization to focus limitedresources on the best opportunities to increase sales
and thereby achieve a sustainable competitiveadvantage.
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0
5
10
15
20
25
30
Till 1950s Till 1960s 1950s and1960s
From 1970 tilltoday
Marketing
Selling
Product
Production
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Marketing is the process of performing marketresearch, selling products and/or services tocustomers and promoting them via advertising to further
enhance sales
Selling is offering to exchange something of value forsomething else.
A product is anything that can be offered to
a market that might satisfy a want or need. Any effort directed toward the realization of a desired
product or service is a "productive" effort and theperformance of such act is production.
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0
5
10
15
20
25
30
Till 1960s Till 1980s 1990s tilltoday
From 2000till today
BRANDING
SOCIAL MARKETING
BUSINESSMARKETING
RELATIONSHIPMANAGEMENT
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Branding is the process involved in creating a uniquename and image for a product (good or service) inthe consumers' mind, through advertisingcampaigns with a consistent theme.
Social marketing is the systematic applicationof marketing, along with other concepts andtechniques, to achieve specific behavioral goals for asocial good.
Business Marketing is the practice of
individuals, or organizations, facilitating the sale oftheir products or services to other companies ororganizations that in turn resell them, use them ascomponents in products or services they offer, or usethem to support their operations
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Business Marketing is the practice ofindividuals, or organizations, facilitating the sale oftheir products or services to other companies or
organizations that in turn resell them, use them ascomponents in products or services they offer, or usethem to support their operations
Customer relationship management (CRM) is awidely-implemented strategy for managing acompanys interactions with customers, clients andsales prospects
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SWOT
MARKETING MIX (4PS)
MARKETING RESEARCH
MARKETING SEGMENTATION
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Strength
Weakness
Opportunity
Threat
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PRODUCT
PRICE
PLACE
POSITIONING
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Finding the need
Finding the requirements to fulfill the need
Finding the results after introducing fewsamples
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AGE
GENDER
LOCATION
PRICE
SEASONAL
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HISTORY:
Established in 1886
Goes public on 21 November 1986
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NORTHAMERICA LATIN AMERICA EUROPE AND
MIDDLE EAST
ASIA AFRICA
30% 25% 22% 17% 6%
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Coke
Sprite
Fanta
Diet coke
Coke classic
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YOUTH A MAJOR TARGET
OLD A CO-TARGET
SEGMENTS
DAILY
WEEKLY
EVEN LESS OFTEN
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Accelerate carbonated soft-drink growth, ledby Coca-Cola.
Selectively broaden the family of beverage
brands to drive profitable growth.
Grow system profitability and capabilitytogether with our bottling partners.
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Serve customers with creativity andconsistency to generate growth across allchannels.
Direct investments to highest potential areasacross markets.
Drive efficiency and cost-effectiveness
everywhere.
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Enhance competition moments
When people watch cricket
Through commercialization
Fun time
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Getting shelves
Eye Catching Position
Sale Promotion
UTC Scheme
Advertisement
Collaborations with food chains
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JOCHAHOHOJAYEALWAYSCOCA COLA