Nano
NANO
Presented By:
Darshan Joshi
Neelam Rathod
Daksha Kotian
Cletus Machado
Deepak Samal
INTRODUCTION
Tata Motors Ltd. Is part of Tata Group.Formerly known as TELCO (TATA Engineering &
Locomotive CompanyFounded: 1945Founder: JRD Tata Industry: AutomobileHeadquarters: MumbaiProducts: Automobiles, Commercial Vehicles,
Coaches, Buses, Construction Equipments, Military Vehicles, Automotive Parts.
INTRODUCTION
Present Management: Chairman – Cyrus Pallonji Mistry Managing Director – Karl Slym (Died on 26th January
2014)Subsidiary – Jaguar Land RoverGross Revenues in 2012-2013: Rs 193,583.95 CroresProfits in 2012-2013: Rs 9,892.61 CroresCountry Footprints(across 6 continents): 129Consolidated Team Strength: 455,947 (2012–13)
To develop TATA into a world class
Indian car brand for innovative and
superior value vehicles
VISION
• To be the most admired multi-national Indian
company producing vehicles that people love to
buy
• To create an organization that people enjoy
working for doing business with and investing in
MISSION
“I saw families ridding around on scooters with
kids standing up and mother carrying a baby
and sitting Pillion and decided to do something about. It started as
an quest for an affordable transportation
solutions.”
IDEA GENERATION OF NANO
Source – Business Standard
Car at a price of Scooter
I Promise to give the people of India the worlds cheapest Car at Rs.1,00,000
TATA’s NANO
Why
Nano ?
A Promise is
A Promise – Ratan Tata
ACTION
Unveiled on 10th January, 2008."Gandhian engineering" principles—deep frugality
with a willingness to challenge conventional wisdom.Focus on the essentials.Creative innovative break-through thinking.Efficiency increases of the processes.
INNOVATIVE DESIGN
Components built and shipped separately
Assembled in a variety of locations
Sold in kits – distributed, assembled and serviced
Stylish and comfortable - generous leg space and head room
Modular Design
SAFETY&
ENVIRONMENT
Meets all safety requirements - intrusion-resistant doors, seat belts, strong seats and tubeless tyres.
Fuel efficient engine - fuel efficiency is attractive – 25 KMPL.
Environment friendly - has a lower pollution level than two-wheelers in India today!
Meets EURO – 4 Emission Standards.
SWOTANALYSIS
Strength
Weakness
Opportunity
Treats
SWOT
Strengths
PriceMileageStyleBrand NameFirst
Innovation
Fiber Body Low Suspension Light Weight Not Suitable for Hilly Areas Delay due to Singur
Weakness
Opportunities
Bikers can be motivated
Auto rickshaw & second hand Market
Other CompetitorsTraffic CongestionNew Regulations
Threats
SINGUR CONTROVERS
Y
“GREAT AGITATION&
GREAT AGGRESSION”
THE POLITICALBATTLEFIE
LD
“THE FINAL
WORD”“You cannot run a plant where the wall is being
broken; you cannot run a plant where bombs are being thrown from all the sides; you cannot run a plant where the people have been intimidated or threatened. This is only during the construction, what happens when we actually start running the plant!”
“I once mentioned that if somebody puts a gun to my head, you either pull the trigger or take the gun away because I will not move my head. I think Ms.Mamta Banerjee has pulled the trigger,”
-Ratan TataChariman, TATA Motors
West Bengal was a
mistake
EFFECTS ON WEST BENGAL
Brand Image
Damages to the Public property
Losses bared
Unemployment
THE FIGHT
GOES ON
I will not stop!!!
West Bengal’s loss another State’s gainKarnataka 1st to offerGujarat offered 3 strategic locations
• Mundra in Kutch district• Charodi in Sanand • Surat
Orissa offered land at Gopalpur Maharashtra, Andhra Pradesh, Uttarakhand also
made an offer
THE WINNER
A Win-Win
Situation
“YOU ARE STUPIDIF YOU ARE NOT IN
GUJARAT” - RATAN TATA
Vibrant
Gujarat
Reliable InfrastructureLocations - Government owned landCharodi and Chharal villages in Sanand the ultimate
Choice.100% exemption on electricity dutyConcessional power tariff1,100 acre land comes cheapNo stamp duty, Registration and transfer charges Payment for land in 8 equal annual instalments
BENEFITS TO
GUJARATBenefits to Component
manufacturers and Vendors.New Investment opportunities
and positive sentiment in Gujarat.
Benefit to Real estate market.Additional jobs and training
opportunities.
PLANT LOCATION
“A GIFT TO THE
NATION”
The Peoples Car
Thank You