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R2Marketing
the
impossible
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Introduction This is an article from NZ Marketing magazine
This article explains :-
New innovative/ different products New product development
Creative ideas
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Product 1
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DescriptionA tablet that, taken daily applies sunscreen from
inside and leaves no sticky residue
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Product Name : Under cover Cover up/ LUV pills
USP: Harmless sunscreen tablet Product properties:- Leaves no residue Saves time
Products according to different demographicsegments Tanning shades(from tanning lotion to bleaching
lotion
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Price Distribution from Clinique lab coats
Dont just sell pills; sell a whole treatment
Make customers realize the whole effect so hewill be willing to pay
Price : 42times the normal sunscreen
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Promotion Paradigm shift from status quo sunscreen market
Testimony by Cancer society
Strategies to take tablet everyday Summer(fades out) and winter variant
Pill packet
Shift from supplement product to funky, trendy and
must-have outdoor product. Brand visibility: lick-and-stick tatoo
Year round sampling campaigns
Free samples with lick-and-stick tatoo and brochure
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Place Clinique lab coats
Sampling campaign in
Key summer hot spots Winter Key Ski Resorts
Snowboarding/skiing
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Product 2
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Description Bread that rejects sand particles when it is eaten
at the beach has a tendency to also reject dry
sandwich feeling
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Product Name :Oops!, Oasis
USP : Beach-suitable and kids driven moist bread
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Promotion Target market: 1. Kids 2. Adults
Bread christening contest driven promotional
activity Hire spokesperson explaining hazards of sand in
kids intestine
Smaller packet sizes (hang 10)
Sale through existing channel Eg. McWich
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Promotion contd.Advertising:
Man in middle of the dessert
Day after boxing day
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Product 3
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DescriptionInstant ice glasses that do away with
the need for ice cubes
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Product 3 USP : Glasses which cool
Futuristic sphere that conducts energy from the
air-Concept of fusion and cooling
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Promotion Variants
Small/ medium sized glasses
Packaging
Corrugated cardboard with matching colours
Target audience : 15-30 yrs
Students
Young professionals
Sample glass distribution
TOM by Ice-baby-ice song (Vodafone alike)
Advertising
Product-sample-give-away
Ice glass promotion
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Promotion Frozen cocktails
Sponsor Bartenders competition
Social currency factor Tequila ritual
Owners pride
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Questions??