Marketing through
Marketers Forging Lasting
Relationships and Building a Digital
Business
Zero Four
This is scary
Corporate Bankruptcy Count:
It’s MURDER
The Challenges
• Marketers hate being sold to• Marketers thrive on big egos and their own
ideas. They don’t want to thrive on yours.• Marketers know their customer better than
you
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How Empires are Built
Graphic: Wikipedia
My Marketing Towers
Annexed Towers
Technology Towers
Communication towersTroopsTraining Towers
Purchased Towers
The Palace
Make the market
A Typical Campaign Plan
My Game Plan
Aide-Memoiresto Marketing THROUGH Marketers
• Turn up. Be there when they want you.• You cannot sell the technology, product or service
itself. Or even your own dream.• Don’t sell the finished article. Marketers need a USP
too. • Make the market itself.• For your marketer to be fulfilled – they will change
your message or product. Embrace and accept.• Strategy: Build marketing towers. Control the way that
you use them.
Thank you
@Dixon_Jones www.dixonjones.com@Receptional www.receptional.com@MajesticSEO www.majesticseo.com