Marketing to Millennials A Social Approach for a Social-Savvy Generation
Gregory Shove
@GregShove
Follow us
@SocialChorus facebook.com/SocialChorus
linkedin.com/company/ SocialChorus
About SocialChorus
For brands
people love
Most important consumer generation. EVER.
More spending power than any other generation
In 5 years, the purchasing power of millennials is estimated to be
Uniquely different
• Digital natives• Grew up in era of economic and
social instability • Strong parental relationships
Millennials don’t trust your advertising
Perfecting the art of avoiding advertising
Millennials trust their friends
Millennials consider products if a friend recommends
Social engagement leads to sales
How to market to millennials?
Friend > Brand engagement
Collaborate
• Bring millennials into the process
• Nearly 50% want to advocate for your brand
Let them share their stories
• Make it easy• Make it mobile • Make it fun
Fruttare
Be a brand they want to be associated with
• Millennials won’t advocate for any brand – but they will advocate for a brand they love
Build long term relationships
• Show millennials you care about them and they’ll care about you
Mine millennial data to improve marketing• When you know
your customer, your marketing is better
Additional questions? Want to learn more? • #SocialChorusU Twitter Chat– Thursday, August 1st at 11am PT
• Download the ebook– http://bit.ly/145Fxzo
• Contact us– www.socialchorus.com/contact
