Marketing Your
Business with Data,
Rather than Feelings Ashley, Shannon, Bhavik, jt
Questions?
#DataNotFeelings
About Us
James Thompson • Affiliate, 10 Years
• Programmer, 20 Years
• Founder of Daft Labs
Bhavik Modi • Six Sigma Black Belt, 8 Years
• Affiliate, 3 Years
• Runs Inkdatabase.com
Shannon Vogel • Social Media Strategist, 7 Years
• Owner of The Be - Scene
Ashley Coombe • Social Media Strategist, 7 Years
• All Inclusive Marketing
• DoBizLo.com
on-site optimization
james thompson - @jtgraphic
Daft Labs
track shit. use math, not feelings.
have goals.
know EXACTLY what
‘conversions’ are
and why you’re
trying to get them.
brainstorm.
photos
• mood
• gender
• filters
• colors
chartreuse is the most visible color
brainstorm. words
• “words that sell”
• thesaurus.com
• whatrunswhere.com
• specific products
Genetify Roll Your Own
try stuff.
know when your statistics are relevant.
sample size is important http://www.surveysystem.com/sscalc.htm
rinse. repeat.
determine whether your
experiment was
successful.
establish another goal.
start over.
check out a recent case study.
break even
● spent $50,048
● profited $10,252
check out a recent case study.
break even
● broke even week 12
● lost $9,899 before I
made anything back
check out a recent case study.
break even
● no profit for 20 weeks
● lost $9,899 before I
made anything back
investment recouped
check out a recent case study.
break even
● started at $308.80
● currently $70.97
● expect to make
~$72,000 over the
next 24 weeks
investment recouped
process improvement
bhavik modi - @bhavik_modi
Six Sigma Black Belt
• Disciplined, data-driven approach and methodology for
eliminating defects in any process – from manufacturing
to transactional and from product to service.
• Reducing variation in your process so its repeatable &
reliable
• Defects?
• Why is Data important?
DMAIC process
Define
• Define and refine the
problem or focus area
• Measurable Attributes
Why are these
outside the
norm?
Measure the Data and observe Trends
Measure & Analyze
Analyze
Use structured methodologies to understand
the Root Cause of the issues
Examples:
• Fault Tree
• 5 Why’s
• Fishbone Diagram
• Apollo Root Cause
Improve & Control
Implement systemic fixes to ensure
improvements are sustained.
data on facebook
shannon vogel - @thebescene
The Be Scene
Use Your Insights
Dates and Days - Impressions
Dates and Days - Sharing
However…
Constant Inspiration
Great content is not enough…
Constantly Reevaluate
cultivating the perfect
message
ashley coombe - @AshleyBCoombe
DoBizLo.com
Listen to your Gut, but Rely on the Facts:
Listen to your Gut, but Rely on the Facts:
Listen to your Gut, but Rely on the Facts:
Listen to your Gut, but Rely on the Facts:
Listen to your Gut, but Rely on the Facts:
Cultivate your perfect message.
• Calendars- # of Times
• Stock Photos Vs. Personal
• Scenery Vs. Events
• Events Vs. Drama
• Selly Vs. Informational
• Informational with pic Vs. Informational without
Test Your Ads
•Calendars- # of Times
• Stock Photos Vs. Personal
• Scenery Vs. Events
• Events Vs. Drama
• Selly Vs. Informational
• Informational with pic Vs. Informational without
Tools
• Sprout Social
• Hootsuite
• Shariest
• Facebook Insights
Questions?
#DataNotFeelings