We’ll cover:
1) Podcasting background: what, why and how
2) National Trust case study
3) How it could work for you
4) Take home tips
Why bother?-You can offer and say more
-- Reach new audiences-- Develop loyalty (Engagement!)
-- Change perceptions, use a different voice-- Make the most of what you’ve got
-- staff, stories etc.And because it’s really fun!
The National Trust way...A monthly, magazine style podcast on wildlife
and countryside issues.
3 sections:news
person profile
butterfly man
Why I was allowed to go play in the woods...
I’d done it beforeRight time, right placeMinimal costExcellent contentPerception shifting potential
So this is what I did...
website
Getting it out there
What are you already doing?
What are your key comms channels with members or the general public?
Channels we used:
The National Trust MagazineE-newslettersEmail tagsTwitterWebsite
Hello? Is anybody out there?!You need some measure of success, especially to justify to your bossTracking packages are the best wayListener feedback is gold-dust - ask a question or run a competition
But be careful...
Success for the NT?
Yes:Telegraph Top 10 places to listen to outdoor sounds
Sunday Times Critics: choice for downloads
Internal perception shift
Loyal audience
No:Listener base smaller than it should have been
Changing tackShift from monthly magazine style podcast to news
-related supporting audio-extra content for public
- supporting quotes for journalists- material for local radio
- publicity for specific properties or regionspodcast potential?
Over to you...
Would this work in your organisation?
What stories or people do you have at your finger tips?
What are the biggest barriers?
Take home tips1) Be realistic and set out the time officially - is it
sustainable?
2) Have a clear plan of your format and possible content before plunging in
3) Set your own measure of success
4) Get the support of your web team or helpful colleagues
5) Plan your marketing strategy - how will you publicise it?