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PROJECT REPORT
ON
MARUTI SUZUKI INDIA
LIMITED
Submitted by:
SAURABH TYAGISAURABH TYAGI
FIP/BBA(G) IB/021FIP/BBA(G) IB/021
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MANAV RACHNA INTERNATIONAL UNIVERSITY
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MARUTI SUZUKI INDIA LIMITED
A
PROJECT REPORT
Submitted to
Manav Rachna International University
In Partial Fulfillment of
BACHELOR OF BUSINESSADMINISTRATION
Submitted By
SAURABH TYAGIBBA(G) IB- V SEMESTER
ROLL NO. FIP/BBA(G) IB/ 021
Manav Rachna International University
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CONTENTS
Topics
Acknowledgement 4
Auto Industry 5
Company Background 6 - 7
Mission, Vision, Portfolio 8 - 9
Companys Performance
Key Peoples
Company Profile
Detailed Information Maruti Brands
Corporate Milestones
10
11
12
13 - 2829
30 - 31
Strategic Goal
Core Values
Awards Received
SWOT Analysis
Conclusion
32 - 33
34
35 - 36
37 - 3839
Bibliography 40
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ACKNOWLEDGEMENT
I would like to thank Miss Kanupriya Shekhar H.O.D. (B.B.A.) of
F.I.P. and teaching faculty of the F.I.P. for providing summer
training which will certainly enhance my skills and knowledge and
explore me to dynamic managerial world.
I would like to my heartiest thank to the staff of M/S Maruti Suzuki
India Ltd. who give me permission for this project and give me need
full guideline and support and co operation for conducting the
summer training and preparing this report.
The training procedure session has contributed to develop my
personality. I lean this fact in natural environment. This training
session give me opportunity to enhance professional skills and giveme a way for a success and achieving ambition in life.
I am sure that the reader will find this report useful to enhance their
knowledge in Maruti Suzuki & help them in various ways.
SAURABH TYAGI
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AUTO INDUSTRY IN INDIA
In the Indian economy, auto industry occupies a prominent place. Due to its deep
forward and backward linkage with several key segments of the economy, automotive
industry has had a strong multiplier effect and is capable of being the driver of
economic growth. The well developed automobile industry fulfills its role by producing
a wide variety of vehicles: passenger cars, light, medium and heavy commercial
vehicles, multi-utility such as jeeps, scooters, motorcycles, three wheelers, tractors, etc.
The automobile industry in India is nearly six decades old, until 1982, only three
manufacturers- M/s Hindustan Motors, M/s Premier Automobiles and M/s Standard
Motors rule the motorcar sector. In 1982, MARUTI SUZUKI INDIA LIMITED
(MSIL) came up as a government initiative in collaboration with Suzuki of Japan to
establish volume production of contemporary models. After the lifting of licensing in
1993, 17 new ventures have come up, of which 16 are for manufacture of cars. There
are at present 12 manufactures of passenger cars, 5 manufacturers of MUVs, 9
manufacturers of commercial vehicles, 12 of two wheelers, 4 of three wheelers and 14
of tractors besides 5 manufacturers of engine.
The industry comprising of the automobile and the auto component sectors has shown
great advances since delicensing and opening up of the sector to FDI in 1993. The
industry has an investment of a sum exceeding Rs.50, 000crore. During the year 2003-
04 the turnover of the automotive sector was around Rs.1, 00,000crore. The industry
provides direct employment to 4.5lakhs and generates indirect employment of 1crore.
The contribution of the automotive industry to GDP has from 2.77% in 1992-93 to 4%in 2003-04.
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A BRIEF HISTORY OF THE COMPANY
In 1909 Michio Suzuki started Suzuki loom works in hamamatsu, Japan. The company
went public in 1920 and continued producing weaving equipment until the onset of
WWII, when it began to make war-related products. Suzuki began developing
inexpensive motor vehicle in 1947, and in 1952 it introduced a 36cc engine to motorize
bicycle. The company changed its name to Suzuki motors and launched its first
motorcycle in 1954. Suzukis entry into the mini car market came in 1955 with the
Suzuki light, followed by Suzuki moped (1958), a delivery van (1959), and the Suzuki
light carry small FB trucks (1961). Suzukis triumph in the 1962 50cc Isle of Man TT
motorcycle race started a string of racing successes that brought international
prominence to the Suzuki name.
The company established its first overseas plant in Thailand in 1967. In the 1970,s
Suzuki mats market demand for motorcycle with large engine. Meanwhile, a mid-1970s
recession and falling demand for low-powered cars in Japan led the mini car industry
there to produce two-thirds fewer mini cars in 1974 than in 1970. Suzuki responded bypushing overseas, beginning auto exports, and expanding foreign distribution. In 1975
it started producing motorcycles in Taiwan, Thailand, and Indonesia. Suzuki boosted
capacity internationally throughout the 1980s through joint ventures. Motorcycle sales
in Japan peaked in 1982; the tapered off, but enjoyed a modest rebound in the late
1980s.
In 1988 the company agreed to handle distribution of Peugot cars in Japan. Suzuki andGeneral Motors begin their longstanding relationship in 1981 when GM brought a
small stake in Suzuki. The company began producing Swift subcompacts in 1983 and
sold them through GM as the chevy sprint and, later, the Geo Metro. In 1986 Suzuki
and GM of Canada jointly formed CAMI automobile to produce vehicle, including
sprints, Metros, and Geo Trackers in Ontario; production began in 1989.
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Although sales via GM increased through 1990, US efforts with the Suzuki nameplateflattered shortly after Suzuki formed its US subsidiary in Brea, California, in 1986. A
1988 consumer Reports claims that the companys Samurai SUV was prone to rolling
over devasted US sales. The next year Suzukis top US executives quit, apparently
questioning the companys commitment the US markets. Suzuki established Magyar
Suzuki, a joint venture with Hungarian automaker Aotukonszern
and international Finance Corporation in 1991 to begin producing the Swift sedan in
Hungary.
The company expanded a licensing agreement with the Chinese government partner in
1993, becoming the first Japanese company to take an equity stake in a Chinese car
making venture. The ext year Suzuki introduced the Alto van cheapest car, at just over
$5000, and the Wagon R mini Wagon, which quickly became one of Japans top-
selling vehicles.
GM raised its 3% stake in Suzuki to 10% in 1998. The company6 teamed up with Gm
and Fuji heavy industries in 2000 to develop compact cars for the European market. It
was also announced that GM would spend about $600 million to double its stake in
Suzuki to 20%. In 2001 Suzuki announced that it had agreed to cooperate with
Kawasaki in the development of new motorcycle, scooters and ATVs. The following
year Suzuki agreed to take control of Maruti Udyog Limited, the state-owned India-
based car manufacturer, in an $80 million rights issue deal. Additional shares would be
made available in the public offering.
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COMPANYS PORTFOLIO:
Maruti Udyog Limited (MUL),INDIAs finest and Asias largest automobile industry
was established in 1981 by an act of parliament.MUL, the first automobile company in
the world to be honored with an ISO 9000:2000 certificate, is a subsidiary of Suzuki
Motor Corp (holds a 54% equity stake). The Government of India remains a significant
equity stakeholder (10%).With its early mover advantage in Indian market; Maruti
retains a dominant Market share despite increasing competition.
BUSINESS PORTFOLIO:
The Group's principal activity is to manufacture, purchase and sale of Motor Vehicles
and Spare parts. The other activities of the Group comprises of facilitation of Pre-
Owned Car Sales, Fleet Management and Car Financing. The Group also provides
services like framing of customized car policies, economical leasing of cars,
maintenance management, registration and insurance management, emergency
assistance and accident management. The product range includes ten basic models with
more than 50 variants. The Group has operations in over 100 cities with more than 150
outlets and also exports cars to other countries.
VISION:
Visions of any company are those values on which company works. As the MUL is
started by Governmental initiatives it tends to be more consumer oriented and hence
cost effective, but on the other hand Suzukis participation ensures not only need of the
profit, but of the need of maximum profit. The only way for this Noras dilemma of
selecting principals for companys working vision ,was to maximize profit and
reducing cost by maximizing output and sales Hence MUL declared its Vision as-
The Leader in the Indian Automobile Industry, Creating Customer Delight1 and
Shareholder's Wealth2; eventually become a pride of India
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Customer Delight1 is making sure that performance, after sales service and customer
support are best and beyond expectation. Shareholders wealth2 is the prime concern
for running business smoothly.MUL knows this and understands customer is king, he
can change the fortune of any company, hence goes companys brand line: COUNTON US Change.
Mission:
Mission is the statement of an organizations purpose, what it want to accomplish in the
larger environment and its goals which are specific, realistic and motivating. Missions
are described over visions and visions demand certain objectives. The main
objectives/Missions of MUL are:
- Modernization of the Indian Automobile Industry.
- Developing cars faster and selling them for less.
- Production of fuel-efficient vehicles to conserve scarce resources.
- Production of large number of motor vehicles which was necessary for economic
growth.
- Market Penetration, Market Development Similarly Product Development andDiversification.
- Partner relationship management, Value chain, Value delivery network
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COMPANY PERFORMANCE
MSIL is the largest manufacturer of cars in India with a production of over 3, 00,000 vehicles per year.
The company is proposing a major expansion program to augment the capacity to over 5 lakes vehicles
per year. The company has expanded its swings in the recent past.
Maruti created history by going into production in a record 13 months. Volume targets were routinely
exceeded, and in March 1994, MSIL became the first Indian company to produce over one million
vehicles, a landmark yet to be achieved by any other car company in India. Maruti is the highest
volume car manufacturer in Asia, outside Japan and Korea, having produced over 3.5 million vehicles
by December 2001.
Maruti is one of the most successful automobile joint ventures, and has made profits every year since
inception till 2000-01. In 2000-01, although we generated operating profits on an income of Rs 92.5
billion, high depreciation on new model launches resulted in a book loss.
We are on track for profits in 2001-02, with a profit of Rs 300 million in the first half. In this period,
sales have increased by 5.3%, against an industry decline of 6.1%. Our total exports till July 2002 was
over 253000 vehicles. Over 71% of these vehicles have been exported to Europe. The internationally
popular Alto has carved a niche for itself in extremely competitive and technologically advanced
European countries like Netherlands, UK, Finland, Sweden, Greece, Italy, Belgium, and in South
America.
For successfully carving out this niche in international marketing, the Government of
India has awarded us the Golden Star Trading House status.
Despite there being 11 companies now in the passenger car market, Maruti holds about 60% of the total
market share. MUL is also the first and only car company in the world to lead its home market in terms
of both market share and in the JD Power Customer Satisfaction study (JD Power Asia Pacific 2000
India Customer Satisfaction studies).
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BOARD OF DIRECTORS
Mr.R.C.Bhargava Mr. Shinzo Nakanishi Mr. ManvinderSingh Banga
Chairman Managing Director andCEO
Director
Mr. Amal Ganguli Mr. D. S. Brar Mr. Keiichi Asai
Director Director Director
Mr. Osamu Suzuki Mr. Shuji Oishi Ms. Pallavi Shroff
Director Director Director
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COMPANY PROFILE
Maruti Suzuki India Ltd
Type Public (BSEMARUTI,NSEMARUTI)
Founded 1981
Headquarters Gurgaon ,Haryana,India
Key people Mr. Shinzo Nakanishi,Managing Director
and CEO
Industry Automotive
Products Cars, City,Compact Cars,Micro vans
Revenue US$4.8 billion (2010)
Employees 7,523
Parent Suzuki
Website MarutiSuzuki.com
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Maruti Suzuki India Limited is a publicly listed automaker in India. It is a leading
four- wheelerautomobilemanufacturer in South Asia. Suzuki Motor Corporation of
Japan holds a majority stake in the company. It was the first company in India to mass-
produce and sell more than a million cars. It is largely credited for having brought in an
automobile revolution to India. It is the market leader in India and on 17 September
2007, Maruti Udyog was renamed Maruti Suzuki India Limited. The company
headquarter is in Gurgaon, Haryana (nearDelhi).
Maruti Suzuki is one of India's leading automobile manufacturers and the market
leader in the car segment, both in terms of volume of vehicles sold and revenue earned.
Until recently, 18.28% of the company was owned by the Indian government, and
54.2% by Suzuki of Japan. The Indian government held an initial public offering of
25% of the company in June 2003. As of May 10, 2007, Govt. of India sold its
complete share to Indian financial institutions. With this, Govt. of India no longer has
stake in Maruti Udyog.
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Maruti Udyog Limited (MUL) was established in February 1981, though the actual
production commenced in 1983 with the Maruti 800, based on the Suzuki Altokey car
which at the time was the only modern car available in India, its' only competitors- the
Hindustan Ambassadorand Premier Padmini were both around 25 years out of date at
that point. Through 2004, Maruti has produced over 5 Million vehicles. Marutis are
sold in India and various several other countries, depending upon export orders. Cars
similar to Marutis (but not manufactured by Maruti Udyog) are sold by Suzuki and
manufactured inPakistan and otherSouth Asiancountries.
The company annually exports more than 50,000 cars and has an extremely largedomestic market in India selling over 730,000 cars annually. Maruti 800, till 2004, was
the India's largest selling compact car ever since it was launched in 1983.
More than a million units of this car have been sold worldwide so far. Currently,Maruti
Alto tops the sales charts and Maruti Swift is the largest selling in A2 segment.
Due to the large number of Maruti 800s sold in the Indian market, the term "Maruti" is
commonly used to refer to this compact car model. Till recently the term "Maruti", in
popular Indian culture, was associated to the Maruti 800 model.
Maruti Suzuki India Limited, a subsidiary of Suzuki Motor Corporation of Japan, has
been the leader of the Indian car market for over two decades.
Its manufacturing facilities are located at two facilities Gurgaon and Manesar south of
New Delhi. Marutis Gurgaon facility has an installed capacity of 350,000 units per
annum. The Manesar facilities, launched in February 2007 comprise a vehicle assembly
plant with a capacity of 100,000 units per year and a Diesel Engine plant with an
annual capacity of 100,000 engines and transmissions. Manesar and Gurgaon facilities
have a combined capability to produce over 700,000 units annually.
More than half the cars sold in India are Maruti cars. The company is a subsidiary of
Suzuki Motor Corporation, Japan, which owns 54.2 per cent of Maruti. The rest is
owned by the public and financial institutions. It is listed on the Bombay StockExchange and National Stock Exchange in India.
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During 2007-08, Maruti Suzuki sold 764,842 cars, of which 53,024 were exported. In
all, over six million Maruti cars are on Indian roads since the first car was rolled out on
December 14,1983.
Maruti Suzuki offers 13 models, Maruti 800, Omni, Alto, Versa, Ritz, Gypsy, A Star,
Wagon R, Zen Estilo, Swift, Swift Dzire, SX4, and Grand Vitara. Swift, Swift dzire, A
star and SX4 are manufactured in Manesar, Grand Vitara is imported from Japan as a
completely built unit (CBU), remaining all models are manufactured in Maruti Suzuki's
Gurgaon Plant. Suzuki Motor Corporation, the parent company, is a global leader in
mini and compact cars for three decades. Suzukis technical superiority lies in its ability
to pack power and performance into a compact, lightweight engine that is clean and
fuel efficient. Maruti is clearly an employer of choice for automotive engineers and
young managers from across the country. Nearly 75,000 people are employed directly
by Maruti and its partners. The company vouches for customer satisfaction. For its
sincere efforts it has been rated (by customers) first in customer satisfaction among all
car makers inIndia for nine years in a row in annual survey by J D Power Asia Pacific.
Maruti Suzuki was born as a government company, with Suzuki as a minor partner to
make a people's car for middle class India. Over the years, the product range has
widened, ownership has changed hands and the customer has evolved. What remains
unchanged, then and now, is Marutis mission to motorize India.
Suzuki Motors Company was chosen from seven prospective partners worldwide. This
was done not only due to their undisputed leadership in small cars but also to their
commitment to actively bring to MSIL, contemporary technology and Japanese
management practices.
A license and a joint venture agreement were signed between government of India and
Suzuki motor company in Oct 1982.
JAPANESE TECHNOLOGY
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Japanese technology is renowned for its quality and reliability as against Korean
technology. Where consumer durables are concerned, Korean products are regarded as
cheap imitations of Japanese products.
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INDIAS LARGEST AUTO COMPANY
(1). With more than 1 new product launched every year and 4 new products launched
last year, for over 15 years now, Maruti has delivered high quality to Indian customers.
(2). More than 21lakh customers in India are proud to own and drove Maruti cars.
INDIAS LARGEST SALES, SERVICE AND SUPPORT NETWORK
Maruti reaches its customers through a sales and distribution network across more than
470 cities-the largest of its kind. With over 1200 service stations- it is true that
wherever you go you will not be far from a Maruti service station.
RELEVANT TECHNOLOGY
(1). Maruti technology is customized to Indian road condition and requirements of
Indian customers.
(2). Suzuki is a leader in small car technology and Maruti has access to the very latest
technology. To manufacture a compact aluminum (ACE) engine is something no car
manufacturer in India besides Maruti has been able to do.
(3). With over 25lakh vehicles on Indian roads, Marutis technology is proven in India.
SHAREHOLDING
MSIL was set up as deemed public company in 1981 by an act of parliament. MSIL
was classified in the public sector as long as the equity of government if India remained
over 51%. A license and joint venture was signed in 1982, with Suzuki motor
corporation (SMC) acquiring 26% of the equity. SMC increased its equity to 40% in
1989. In 1992, Maruti ceased to be Government Company, as SMCs equity holding
went up to 50%.
In 2002, SMCs share went up to 54.2%, making MSIL a subsidiary of SMC. The
government of India holds 46.6%, employees trust holds balance 0.2%.
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FINANCIAL HIGHLIGHTS OF MARUTI SUZUKI
INDIA LIMITED
FINANCIAL HIGHLIGHTS
The gross of the company for the year was Rs.188,238 million as against Rs.152,523
million in the previous year showing an impressive growth of 23.4%. earnings before
depreciation, interest, tax, amortization stood at Rs.31,308 million against Rs.25,888
million in the previous year, recording the jump of 20.9%.
Servicing customers 24X7... 365 days...
The company takes great pride in sharing that customers have rated Maruti Suzuki first
once again in Customer Satisfaction Survey conducted by independent body, J.D.Power
Asia Pacific. It is 9th time in a row.
The award mirrors the company's commitment towards "Customer Obsession".
Financial Highlights (graphical description)
Expansion of sales netw or
(cities)
161197
227
312
393446
0
100
200
300
400
500
2002- 03 2004- 05 2005- 06 2006- 07 2007- 08 2008- 09
Cities
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Growth of Service Networ
301407
596779
13821513
1858 1988
695
10011184
1314
0
500
1000
1500
2000
2500
2000-01 2003-04 2007-08 2008-09
Dealer Workshops Maruti Authorised Service Stations Cities Covered
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Expansion of sales network
(Dealer outlet)
243
325375
491
600
664
0
100
200
300
400
500
600
700
2002-03 2004-05 2005-06 2006-07 2007-08 2008-09
Dealer Sales outlet
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JD P ow er Custome r Sa tisfaction
11 5 119 124 123
813 82384 8 83 8 82 0
0
10 0
20 0
30 0
40 0
50 0
60 0
70 0
80 0
90 0
2 00 0 2 00 1 2 00 2 2 00 3 2 00 4 2 00 5 2 00 6 2 00 7 2 00 8
Year
Z
JD Power Sales Satisfaction Index
102 103 106 105
784 794 795 790 775
0
100
200
300
400
500
600
700
800
900
2000 2001 2002 2003 2004 2005 2006 2007 2008
Years
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Servicing customers 24X7... 365 days...
The company takes great pride in sharing that customers have rated Maruti Suzuki first
once again in Customer Satisfaction Survey conducted by independent body, J.D.Power
Asia Pacific. It is 9th time in a row.
The award mirrors the company's commitment towards "Customer Obsession".
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Monthly Sales
Maruti Suzuki sales in April 2009 New Delhi, May 01, 2009 Car market leader Maruti
Suzuki India Limited sold a total of 71,748 vehicles in April 2009. This includes 6,891
units for export.
This is the fourth consecutive month of sales crossing 70,000 units mark.
The company had sold a total of 62,336 vehicles in April 2008.
Maruti Suzuki's volume in the domestic A2 segment grew by 9 per cent while in the A3
segment the sales volume grew by 69 per cent during the month as compared to sales in
April 2008.
The sales figures for April 2009 are given below:
April
2009 2008 % Change
A1 M800 2345 4458 -47% 49383
C Omni, Versa 7724 7705 0% 77948
A2Alto, Wagon-R, Zen, Swift,
A-star46817 43121 9% 511396
A3 SX4, Dzire 7066 4187 69% 75928
Total Passenger Cars 63952 59471 8% 714655
MUV Gypsy, Vitara 905 68 1231% 7489
Domestic 64857 59539 9% 722144
Export 6891 2797 146% 70023
Total Sales 71748 62336 15% 792167
A-star launched in November 2008, DZire launched in March 2008.
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ORGANIZATIONAL STRUCTURE
The organizational structure ensures better communication and speedy decision
making process. It also creates an environment that builds trust, transparency and a
sense of belonging amongst employees
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Chairman
Managing Director(MD)
Joint Managing Director(JMD)
Director
Divisional Manager(DVM)
Deputy Divisional Manager(DDVM)
Department Manager(DPM)
Manager
Deputy Manager
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Ethos of Maruti:
Employees are Marutis greatest strength and asset. The employee management
relationship is therefore characterized by:
Participative management Team work and Kaizen
Communication and information sharing
Open office culture for easy accessibility.
To implement this philosophy, they have taken several measures like Flat
organizational structure. There are three levels of responsibilities ranging from the
board of directors, division to head of departments. Other features are: an open office,common uniforms at all levels, and a common canteen to all.
System of Designation:
The following system of designation is being practiced without any exception within
the company. The company has been divided into three layers of management:
Division
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Senior Executive/Asst.
Executive
Supervisor
Technician/Asst. Technician
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Department
Section
An official of the company, who will be designated as divisional manager,department manager, section manager respectively would head each of these
responsibility centers.
DIVISION AND DEPARTMENTS
1. Corporate Service Division
Legal & Secretarial Department
Corporate Communication Cell
Protocol
Strategic Initiative Group
Recruitment & Management Compensation
2. Human Resource Division
Employee Relations Department
Establishment & Time Office
Factory Administration Department
Organizational Development Department
3. Production Division
Production-1
Production-2
Production Planning & Control
4. Production Engineering
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Production Engineering Division
Production Services Division
Tool Room, Die Shop Division
5. Engineering Directorate
QAIN Division
Service Division
Service-1 to 5
MSS (D)
Parts Inspection Division
Engineering Division
6. Supply Chain Division
Supply Chain - 1 to 3 Divisions
Shipping & Transport Department
Imports Department
Consumable Department
7. Information Technology Division
Application Group 1 (AG1)
Application Group 2 (AG2)
Application Group 3 (AG3)
System Management Department (SMD)
8. Marketing & Sales Secretariat
Marketing Strategy & Development
Marketing
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Sales
Exports
Web IT, E Commerce
9. Spare Parts Division
Spare Parts Procurement
Warehousing & Dispatch
Spare Parts Sales
Accessories
10. Vigilance Division
Security Wing
Vigilance Wing
11. Finance Division
Budget, Cost & Accounts Department
Income Accounting Department
Excise Department
Vendor Payments & Price Negotiations Department
Corporate finance.
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THE WORK CULTURE
Work culture in big organization means a philosophy, which guides actions and
behavioral patterns of the employees, thus determining the extent of efficiency.
Interaction between them: - It also defines the working environment. Building a
distinctive organizational culture whereby a WE feeling dominates among employees
and each member feels that he/she is a part of the family. All the employees wear sameuniform, eat in the same canteen, travel by same busses and sit in the same open office
irrespective of the nature of their work or position in the companies hierarchy.
Participative working
Equity participation of employees
Smooth interaction among the employees
Open-minded approach
Stress on team building
Effective communication among the employees
Certain forums are established for the benefit of the employees namely Maruti
sahyog samiti, Suggestion scheme, Small group activity, Kaizen and quality
circles, which help in promoting team spirit and information sharing among the
employees. KAIZEN in Japanese loosely means continuous improvement and
generally stated as TODAY SHOULD BE BATTER THAN YESTERDAY
AND TOMMORROW SHOULD BE BETTER THAN TODAY.
The employees are given the scope of improvement by arranging quality circles,
which encourage enthusiasm and commitment within the department to improve
the quality of work done.
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Maruti Brands:Maruti 800: Launched - 1983
Maruti Omni: Launched - 1984
Maruti Gypsy: Launched - 1985
Maruti Alto: Launched - 2000
Maruti Wagon-R: Launched - 2002
Maruti Versa: Launched - 2003
Maruti Grand Vitara : Launched - 2004
Maruti Suzuki Swift: Launched - 2005
Maruti Suzuki SX4: Launched - 2007
Maruti Swift Dzire: Launched - 2008
Maruti Suzuki A-STAR: Launched - 2008
Maruti Suzuki Ritz: Launched - 2009
Maruti Suzuki Estilo: Launched 2009
Maruti Suzuki New Swift : Launched 2010
Maruti Suzuki Wagon LXI : Launched 2010
Maruti Suzuki Alto K10 : Launched 2010
Maruti Suzuki Kizashi : Launched -- 2010
New Maruti Suzuki Swift : Launched -- 2011
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http://en.wikipedia.org/wiki/Maruti_800http://en.wikipedia.org/wiki/1983http://en.wikipedia.org/wiki/Maruti_Omnihttp://en.wikipedia.org/wiki/1984http://en.wikipedia.org/wiki/Maruti_Gypsyhttp://en.wikipedia.org/wiki/1985http://en.wikipedia.org/wiki/Maruti_Altohttp://en.wikipedia.org/wiki/2000http://en.wikipedia.org/wiki/Maruti_Wagon-Rhttp://en.wikipedia.org/wiki/2002http://en.wikipedia.org/wiki/Maruti_Versahttp://en.wikipedia.org/wiki/2003http://en.wikipedia.org/wiki/Suzuki_Grand_Vitarahttp://en.wikipedia.org/wiki/Suzuki_Swifthttp://en.wikipedia.org/wiki/2005http://en.wikipedia.org/wiki/Suzuki_SX4http://en.wikipedia.org/wiki/2007http://en.wikipedia.org/wiki/Maruti_Swift_Dzirehttp://en.wikipedia.org/wiki/2008http://en.wikipedia.org/wiki/Maruti_Suzuki_A-STARhttp://en.wikipedia.org/wiki/2008http://en.wikipedia.org/wiki/Suzuki_Splashhttp://en.wikipedia.org/wiki/2009http://en.wikipedia.org/wiki/Suzuki_MR_Wagonhttp://en.wikipedia.org/wiki/Maruti_800http://en.wikipedia.org/wiki/1983http://en.wikipedia.org/wiki/Maruti_Omnihttp://en.wikipedia.org/wiki/1984http://en.wikipedia.org/wiki/Maruti_Gypsyhttp://en.wikipedia.org/wiki/1985http://en.wikipedia.org/wiki/Maruti_Altohttp://en.wikipedia.org/wiki/2000http://en.wikipedia.org/wiki/Maruti_Wagon-Rhttp://en.wikipedia.org/wiki/2002http://en.wikipedia.org/wiki/Maruti_Versahttp://en.wikipedia.org/wiki/2003http://en.wikipedia.org/wiki/Suzuki_Grand_Vitarahttp://en.wikipedia.org/wiki/Suzuki_Swifthttp://en.wikipedia.org/wiki/2005http://en.wikipedia.org/wiki/Suzuki_SX4http://en.wikipedia.org/wiki/2007http://en.wikipedia.org/wiki/Maruti_Swift_Dzirehttp://en.wikipedia.org/wiki/2008http://en.wikipedia.org/wiki/Maruti_Suzuki_A-STARhttp://en.wikipedia.org/wiki/2008http://en.wikipedia.org/wiki/Suzuki_Splashhttp://en.wikipedia.org/wiki/2009http://en.wikipedia.org/wiki/Suzuki_MR_Wagon8/3/2019 MARUTI saurabh
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CORPORATE MILESTONES
1980s
1983 Started production. Launched Maruti 800
1984 Launched Omni
1985 Launched Gypsy
1986 Produced 100,000 vehicles since commencement of
operations
1987 First lot of five hundred Maruti 800 cars exported to
Hungary
1990s
1993 Launched Zen
1994 Launched Esteem
1994 Produced 1 millionth vehicle since inception1995 Plant 2 became operational at Gurgaon
1997 Produced 2 millionth vehicle since inception
1999 Plant 3 became operational at Gurgaon. Launched Baleno and Wagon R
2000s
2000 Launched Alto
2000 Set up Institute of Driving Training and Research (IDTR)in Delhi to promote safe driving habits
2001 1st auto company in the world to receive ISO 9001-2000
Certification for Quality Standards by AV Belgium
2001 Launched new businesses: Maruti True Value, Maruti
Finance and Maruti Insurance
2002 Suzuki Motors Corporation takes management control of
Maruti
2003 M800, Zen & Esteem in the top 10 automotive brands in
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the Most Trusted Brand Survey, 2003
2005 Five millionth car rolls out. Launched Swift
2006 2nd Institute of Driving Training and Research set up in
Delhi. Zen Estilo launched2007 Swift Diesel launched
2007 Manesar car assembly plant inaugurated. Diesel engine
and transmission plant, Suzuki
Power train India Limited
Inaugurated
SX4 Launched
2008 DZIRE Launched
2009 A-STAR Launched
2009 RITZ Launched
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MARUTIS STRATEGIC GOAL
Maintained its materials cost despite change in product mix.
Growing shipments of Alto.
Has 55% of the market.
Introduced both petrol and diesel variants of Swift.
Maruti has cut the prices of models including Maruti 800, Omni, Zen, Wagon
R, Swift Diesel and Alto. The amount of this price cut varies from Rs. 6,500 for
Maruti 800 to Rs. 18,030 for Swift Diesel (in New Delhi).
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New Products Capacity Expansion
SX4 launched in 2007 Production capacity ofGrand Vitara launched in Swift increased2007 Started production at its
New variant of third plant inSwift 2003
International DistributionBusiness Network
Growth in Exports Increase Customer TouchPointsIncrease in the NumberOf Maruti Service Station
MaintainLeadershipPosition in India
Grow InternationalBusiness
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Maruti Suzuki to invest 200 billion Yen on expansion in India.
Sri Lanka currently is the largest export market for Maruti where it sells 8,000-9,000 cars a year.
Maruti Udyog to enter South African market.
Invest more on marketing and research and development.
They are working on identifying their dealership in the region in collaboration
with the parent company Suzuki.
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MARUTI SUZUKI INDIA LIMITED CORE
VALUES
Customer obsession
Fast, Flexible and first Mover
Innovation and creativity
Networking and Partnership
Openness and Learning
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Awards & Accolades:
2010
2009
RITZ Car of the year
A-star bags Zigwheels car of the year award
A-Star rated best small car of the year Autocar-UTVi
2008 Maruti won Car Manufacturer of the year
TV-18 Autocar mid size car Award-SX4
CNBC TV-18 autocar Manufacturer Award Maruti Suzuki2007 India Customer Satisfaction index award
India automotive Performance, Execution & Layout study
award2006 J.D Power Survey award for the seventh year2005 Number one in JD Power SSI for the second consecutive
year.
Number one in JD Power CSI for the sixth time in a row -
the only car to win it so many times.
M800, WagonR and Swift topped their segments in the
TNS Total Customer Satisfaction Study Leadership in the
JD Power Initial Quality Study - Alto number one in its
segment for the 2nd time in a row, Esteem number one in
its segment for the 3rd year in a row, Swift number one in
the premium compact segment.
WagonR and Esteem top their segments in the JD Power
APEAL study.
TNS ranks Maruti 4th in the Corporate Reputation Strength
(CSR) study (#1 in Auto sector)-Feb 05.
Maruti bagged the "Manufacturer of the year" award from
Autocar-CNBC (2nd time in a row)-Feb 05.
First Indian car manufacturer to reach 5 million vehicles
sales.
Business World ranks Maruti among top five mostrespected companies in India-Oct 04.
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2004 Maruti Suzuki was No. 1 in Customer satisfaction, No. 1 in
Sales Satisfaction No.1 in Product Quality (Esteem and
Alto) and No. 1 in Product Appeal (Esteem and Wagon R).
No. 1 in Total Customer Satisfaction (Maruti 800, Zen andAlto).
Business World ranked us among the country's five most
respected companies.
Business World ranked us the country's most respected
automobile company.
Voted Manufacturer of the year by CNBC.
Voted one of India's Greenest Companies by Business
Today-AC Nielson ORG-MARG.
SWOT ANALYSIS OF MARUTI SUZUKI INDIA
LIMITED
STRENGTHS:
Largest network of dealers and after sales service center in the country.
Diverse product range in small car segment.
Strong Indian association.
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Entry into second hand car market with a brand name Maruti True Value.
Diversified business model.
Strong brand value.
Loyal customer base: Awarded 5 consequent years for best customer
satisfaction in JD Power survey.
WEAKNESS:
Lack of product range in higher end and luxury car segment.
Inferior quality interiors inside the car.
OPPORTUNITIES:
Booming economy.
Consumer spending on the rise with rise in the middle class.
Large export market especially for its concept cars like A-star and splash.
Opportunity to re-enter into the diesel segment of the cars. Although MSILlaunched Zen in diesel version but it was unsuccessful.
Large export markets especially for its concept cars.
Liberal policies of government of India.
THREATS:
PLC of cars becoming shorter, so need to upgrade continuously.
Entry of international players like GM & Toyota with better technology.
Launch of 1 lakh car-Nano by Tata Motors and another by Bajaj- Renault
Nissan can eat the Market share of Marutis entry level cars.
Rising input prices of steel, aluminum and plastic present a big challenge to the
company.
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Increasing interest rates due to rising inflation can slow down the growth rate of
the car market.
Rise in fuel prices can slow the pace of car market growth.
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CONCLUSION
It was a really good learning experience at MSIL. As management student MSIL gave
me good insight into the corporate. I have studied various Human Resource Department
and their functioning.
Also I studied the cultural shift in the company. I observed that at MSIL themanagement has a transparent approach and flat organization structure is being
adopted. There is more emphasis being given on communication among all levels. A
number of meetings, journals and programs are being conducted to ensure continuous
communication. Family connect is given high priority and various events like Parivar
Milan, family day, Plant Visits, Sports, Vishwakarma Pooja, etc are being organized.
Then welfare activities such as employee children counseling, scholarships, etc. are
being organized..
Also the contractual labor is taken good care of and they are also offered good facilities
like uniform, shoes, canteen, etc. A healthy working environment is encouraged in all
the departments and is being practiced to ensure a state of continuous improvement in
some part of the plant or the other.
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BIBLIOGRAPHY
WWW.MARUTISUZUKI.COM
WWW.CARTRADEINDIA.COM
WWW.WIKIPEDIA.ORG
WWW.SCRIBD.COM
MARUTI SUZUKI INFORMATION MANUAL
http://www.marutisuzuki.com/http://www.cartradeindia.com/http://www.wikipedia.org/http://www.scribd.com/http://www.marutisuzuki.com/http://www.cartradeindia.com/http://www.wikipedia.org/http://www.scribd.com/