Get Results from Social and SEO
Connect with the DMA…
• The #tag for this event is: #dmasocialSEO
• LinkedIn: DMA: Direct Marketing Association (UK) Limited
• Twitter: @DMA_UK/ @DMANorth
• DMA Website: http://www.dma.org.uk
• Email: [email protected] or [email protected]
• Phone: 020 7291 3300 or 0161 918 6780
Today’s agenda
• 17.00 – 17.30: Registration and Coffee• 17.30 – 17.35: Event Introduction
- Kelly Farrington, Managing Director, Media Wow
• 17.35 – 18.20: Social – Bloom Agency• - Alex Craven, CEO• - Peter Laflin, Head of Insight • 18.20 – 19.05: SEO – Latitude Digital Marketing• - James Lowery, Head of SEO• 19.05 – 19.15: Q&A and Close• 19.15 – 20.00: Networking
Digital Discovery
Alex Craven - CEO@alexcraven
Peter Laflin - Head of Data Insight@systemspeter
#dmasocialSEO
DMA – Getting Results from Social
Digital Discovery
Getting Results from Social
Big Data & CRM & DM
Digital Discovery
There is A LOT of it!
Digital Discovery
And it happens all the time, everywhere
Digital Discovery
Image source http://profesorbaker.com/2011/08/27/your-digital-footprint-danger-or-opportunity/
Digital Discovery
Single Customer View
Digital Discovery
Next generation integrated social media tool
DataSift
Whisper
FacebookTwitter
Etc…
CallCredit
Bloom
Client X Client Y
Client Z
TSB
Universityof Reading
Department of Innovation & Skills
University ofCambridge University
of Oxford
Digital Discovery
1. Identifying true influencers
2. Using your existing customers to find new customers
3. Trigger based communications
Digital Discovery
1. Identifying true influencers
Digital Discovery#DE2012
#DE2012
Digital Discovery#DE2012
#DE2012
Digital Discovery#DE2012
#DE2012
Digital Discovery#DE2012
#DE2012: Top Tweeters
Digital Discovery#DE2012
#DE2012: Top Tweeters
4 joint followers
Digital Discovery#DE2012
#DE2012: Top Tweeters
Digital Discovery#DE2012
#DE2012: Top Tweeters
Digital Discovery#DE2012
#DE2012: Top Tweeters
Digital Discovery#DE2012
#DE2012: Top Tweeters
Digital Discovery#DE2012
#DE2012: Top Tweeters:
Digital Discovery#DE2012
#DE2012: Top Tweeters:
Digital Discovery#DE2012
#DE2012: Top Tweeters:
Digital Discovery#DE2012
#DE2012: Top Tweeters:
Account Klout Influence
Nicolebeale 48 57
Cyberdoyle 56 52
Bnhorsburgh 41 36
ABLocalBargains 42 21
Nick_Appleyard 52 20
GraemeEarl 50 18
Amendor 55 12
Cpheth 43 12
Penval 47 12
Dotrural 43 12
Digital Discovery
Eurovision 2012
DMA
Digital DiscoveryDMA
Client Case Study
Digital Discovery
Hampton Court Influencers
Garden conversationGarden Conversation
@AdamHenson@BillOddie
HRP_Palaces
DMA
Digital Discovery
Our Insight• Normal SSE strategy: reach = 74,000• SSE strategy: reach = 115,000
• 55% improvement in reach
• This approach also has massive SEO benefits
DMA
Digital Discovery
Blog Post on Landscape Juice with link back to AHI Hampton Page
Matt is a garden designer, key influencer and has agreed to guest blog for AHI
We gave Matt tickets to HCPFS
3, 560 Followers
Domain Authority: 41
80 Users of App
DMA
Digital Discovery
Spam Networks
LonData VI
Digital Discovery
2. Using your existing customers to find new customers
Digital Discovery
What We Do
Advertising
Brand Design
WebBuild
Analysis
SocialSEO
Digital
Insight&Ideas
Digital Discovery
3.Trigger based communications
Digital Discovery
Single Customer View
Digital Discovery
Opted in, trigger based communications
Trigger based communications
Digital Discovery
SEOOutdoor
MagazineTV
EmailDir
ect M
ailSocial Media
Affiliate MarketingOnline Display
Paid
Sea
rch
Radio
Classified
forget silos
listen to stories
learn by asking
modern talking
brand differently
what’s next
thank you
James LoweryLatitude Digital Marketing@latitude_group
Thank you…
Upon completion of the online evaluation forms presentations
will be available.
A final thank you to all of today’s speakers:
Alex Craven, Bloom Agency
Peter Laflin, Bloom Agency
James Lowery, Latitude Digital Marketing
Kelly Farrington, Media Wow
Please return your badges to the registration desk we look forward to
seeing you again!