Creative
Portfolio
2006 - Present
Matthew Connaughton
Original design & project works used online and in print
m: 07713 334 997 | e: [email protected] | @TheWriteGuyUK
What: Co-branded collateral
When: Dec 2006 Onwards
For: Fircroft / various clients
My involvement:
Full concept design/ Copy writing/
Gaining final approval from client/ Distribution & media buying.
What: Branded collateral
When: Dec 2006 Onwards
For: Fircroft / various clients
My involvement: Full concept design/
Copy writing/ Distribution & media buying.
What: On/offline collateral
When: Late 2009 Onwards
For: Applied Language Solutions’
new service launch, Export Box
Export Box was a new, “out of the box” service for first time exporters,
which was a joint-venture with Google UK, HSBC, the Institute of Export, UKTI
and Royal Mail.
The aim of the service was to convert new businesses to language services buyers. The service was launched at
Boris Johnson’s “London Export Expo” with Google UK.
Full project management, including: Export Box brand development/
Client liaison, pre and post-launch/ Collateral design & client approval/
PR (in-house).
What: Marketing collateral
(various formats)
When: Dec 2006 Onwards
For: Applied Language Solutions
My involvement:
Full concept design/ Copy writing/
Gaining final approval from clients.
What: In-house PR
When: Late 2008 - 2010
For: Applied Language Solutions
My involvement:
Press release writing/ Liaising with journalists/
Identifying media targets.
What: Newsletters
When: 2009 - 2010
For: Applied Language Solutions
My involvement:
Full concept design/ Copy writing/
Editing/ Distribution.
What: Website Content
Management & Development
When: 2008 - 2010
For: Applied Language Solutions
My involvement: Online brand development/
In-house SEO/
Google AdWords campaigns/ Rolling out social media campaign/
Video scripting, filming, editing & publishing/
Website re-design/ project management.
Announcements & updates syndicated
via branded social media channels.
Content ranged from contract wins,
new video content, recruitment
campaigns for linguists, blog updates
& webinar broadcasts.
Revenue generating website, with user traffic
of around 20,000 user sessions per day.
What: Blog launch
and development
When: Late 2008 - 2010
For: Applied Language Solutions
In May 2010, after just a year of being launched, the Applied
Language Solutions blog earned a place in the
“Top 100 Language Blogs” on the web, and was voted
one of the top ten professional language blogs available.
End to end management, including: Content writing & development/
Link-building/ Directory submissions
Rolling our to employees/
What: Referral Scheme
- Google UK Employees
When: May - Aug 2009
For: Applied Language Solutions
My involvement:
Full concept design/ Copy writing/
Gaining final approval from client/ Distribution & media buying.
What: Blog proposal
When: Mid 2011
For: Brandspace
To expanding thought leadership and improve our online presence,
I proposed a Brandspace blog to showcase our expertise and the
diversity of our media estate.
Categorised into the four main industries Brandspace operates in (experiential, retail, poster media
and venue management).
My involvement: Concept design/
Feasibility/Risk assessment/ Costing/
Launch planning.
“To position Brandspace as the authority
on all things destination media”
What: Social media
launch and blog impact
When: Mid 2011
For: Brandspace
As of December 2011, the blog has…
Doubled avg .visitor session times/ Increased visitor sessions by 30%/
Has a Google page 1 rank for key industry search terms/
Has begun to generate sales leads.
My involvement: Concept design/
Content management/ Rolled out to all employees/
Content pushed through other social media platforms.
What: Awards Sponsorship
& print advertising
When: Q2 & Q3 2011
For: Brandspace
The SCEPTRE Awards is a flagship event for our industry.
Our involvement with the SCEPTRE
awards included sponsorship of an award, advertising in the show guide,
submission of one of our clients to an awards category other than the one
we sponsored.
What: Case Studies
Web and print – new format
When: 2011 (ongoing)
For: Brandspace
Showcasing the success of our clients’ experiential promotions
using commissioned photography, client approval,
campaign statistics and client or consumer quotes.
My involvement: Concept design/
Copywriting/ Production/
Distribution/ Client liaison(approvals).
What: Print Advertising
(full page)
When: 2012
For: Brandspace
Positional piece, targeted to venue press, showcasing the
white paper recently completed from research into
brand buying habits.
First used in Shopping Centre
Magazine’s 2012 Yearbook
My involvement:
Concept design/ Copywriting/
Production/ Distribution/
Media buying.
What: Print Advertising
(full page)
When: 2011 (recurring)
For: Brandspace Poster Media
Positional piece, used in retail press, showcasing our in-store
media for targeting consumers.
My involvement: Concept design/
Copywriting/ Production/ Distribution/
Media buying.
What: Event Invites
When: Q2 & Q3 2011
For: Brandspace
Venue launch events were held upon the agreement to manage
any new venue exclusively
These were social events, aimed at
showcasing the space and the venue to media buyer sand brands
for staging promotional activity.
What: Sales Campaigns
When: 2011 - ongoing
For: Brandspace
Tactical email campaigns to boost short-term demand for inventory.
What: Newsletter - Buyers
When: Q3 2011
For: Brandspace
Bi-monthly, positional email newsletter about all things
Brandspace aimed at buyers.
Content includes new
contract wins , video content and the latest blog articles.
Since the focus of Brandspace is
quite broad, the content was ‘tabbed’ in order for recipients
to identify the sections most relative/interesting to them.
Delivered to over 40,000 brand,
agency and retail contacts.
What: Newsletter for
Venue Partners
When: Q3 2011
For: Brandspace
Following the appointment of a new venue development director,
we decided to roll-out a dedicated newsletter just for venue managers,
operators and their marketing managers to improve our brand
profile.
The launch of this was “incentivised” for requesting the white paper, and the content is focused on
commercialisation.
This to help position Brandspace as the market leader and inform
prospects about areas of our business which they might not know about.
What: Exhibition Presence
When: Nov 2011
For: Brandspace
Exhibition presence at the Business Start-up show, part of the
Great British Business show,
End to end organisation including:
Exhibition stand design/ Rolling presentation on the stand/
Flyer/hand-out design/ Amplified presence online
75 viable leads gained from
businesses seeking retail premises.
What: Seminar / Talk
When: Nov 2011
For: Brandspace
I produced the positional speech on mall retailing, with a tongue-in-cheek
presentation at the retail landscape
(hence the “doomsday” image).
This was the first time Brandspace had spoken at a trade event
and our talk was aimed at giving an insight into what mall retailing is
and how & why it can work for start-up retailers.
New hashtag:
What: DPS – Field Marketing
When: Sep 2011
For: Brandspace
Double page spread, yearbook/awards edition of
Field Marketing Magazine
& Brand Experience Awards, Sponsored by Brandspace.
Other duties involved issuing client
invites, liaising with awards panel for editorial and artwork for
the evening and publication.
What: Presentation
– Brand Buying Habits Research
When: October 2011
For: Shopping Centre)
Marketing Seminar
We polled over 400 brand managers, to get their perceptions of using
shopping centre promotions.
Our Brand Director presented the initial findings to over 100 shopping
centre managers (target prospects).
My involvement: Wrote and conducted the research/
Collated results Wrote the speech/
Produced the presentation/ Collateral for the show guide/
Follow-up email campaign/ & blog exposure
This was the first time this research had
been carried out in our industry.
We offered the findings, free of
charge, to help venue managers
increase brand activity in their
shopping centres.
What: White Paper
– Research findings on
“Brand Buying Habits”
When: Nov 2011
For: Brandspace
Having written and collated the research, we decided to produce a
white paper (a first for both Brandspace and myself).
My involvement:
Wrote the white paper/ Used in the launch of
“INSIGHT“, our venue newsletter / Amplified awareness online
and with social media.
Click here for the white paper
The
end
Thanks for looking!
See anything you like?
Get in touch and let me know!
m: 07713 334 997 | e: [email protected] | @TheWriteGuyUK