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[email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business

Maximizing Digital/Social Value in Agency New Business


background


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agency social media usage in 2012














platforms researched


platforms used:


platforms used:


platforms used:

30 of 37 lacked the G+ button


platforms used:


platforms used:

Most followers (5WPR)

with 348

Next closest

(Godfrey) 116


is Google+ a good option?





[email protected] @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business

Currently, for your new business purposes-

Google+ hasn’t really caught on

on

platforms used


platforms used:

19 out of 100 agencies in our sample used it


platforms used:


15 of the 19 lacked the Pinterest button

platforms used:

Most followers: M.

Booth & Assoc. with 146


platforms used:


platforms used:


platforms used:


platforms used:


is an effective option for new business?








Evidon blog



what about


what about

• 4A’s– 6

• eMarketing Association Network– 5

• Advertising Age– 5

• Advertising Professional– 8

• Advertising Professionals—6

• CMO Network– 6

• Social Media Marketing– 7

• TED: Ideas worth Spreading– 6

• PR Wise– 5

• Marketing executives group– 6

No groups with more than 10 of

the principals


platform usage recap


the big 2


platforms used


platforms used:


platforms used:


platforms used:


platform usage: averages


platform usage: highs & lows

Oneupwebposted 67 times

10 agencies didn’t post at all




platform usage: likes

SHIFT Communications had 3013 likes in May

• HunterPR, La Comunidad, Oneupweb next in line



how agencies use


how agencies use


how agencies use


how agencies use

Conclusions: Facebook


platforms used


platforms used:

86 out of 100 agencies in our sample

use it.


platforms used:


platforms used:


platform usage: averages

Average per month of May: 37.8 tweets



Oneupwebtweeted 192

times

11 agencies didn’t tweet

at [email protected] @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business

platform usage: followers

PJA Advertising had 9693

followers in May


platform usage: followers


5WPR Profero Fathom


How agencies use


How agencies use

How agencies use


How RSW/US uses



How agencies use


How agencies use


How agencies use

Conclusions:



Conclusions:

Conclusions: where they are


II. how RSW/US uses Twitter


how RSW/US uses Twitter






So, how are RSW/US NBD’s making it work?




You hear a lot, what you should and shouldn’t do.

Agencies tend to make it way too hard.

Three simple examples-ways to help you break through.


















A few thoughts from Inbound 2012








"If Content is King, than Context is God.”

“If you’re not where your customers’ attention is you’re going to lose big”


“As our world goes more Jetsons, the marketers who act more Flintstones will succeed, people want effort “




Social is just a tool, but you must execute. Execution is HARD. Ppl, avoid bulls**t tactics. Avoid automation. Authenticity is KEY”

“Tactics are GREAT, but you need to put in effort and commit to execution if you want to build a strong brand.”

