Maximizing Maximizing MobilizationMobilization
Social Perception of the Risk =
Relative Risk x Indignation
Social Mobilization Impact
Social Mobilization
Breaking Down Barriers to Movement !
World Day for Physical ActivityWorld Day for Physical Activity
April 6th 2008
Día Mundial Actividad Física
170,000,000
São PauloSão PauloSão PauloSão Paulo
Agita Mundo – São Paulo Walking Parade Agita Mundo – São Paulo Walking Parade
2008 2008
Over 20000 peopleOver 20000 people
2.200 EVENTS5 Continents
> 2.400.000 persons
