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Measures of Effectiveness of CPS in Developing Team
Creativity
Fernando Sousa Ileana MonteiroRené Pellissier
XVth Conference on Projectics26 – 27th of November 2009
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Creativity and Innovation defined
CREATIVITY relates to the relation
established between the creator
and his product, where nor
originality nor usefulness are
important, but only the “trying to
do better”, connected to
cognitive and emotional
processes taking place at the
individual level (Sousa, 2007).
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Creativity and Innovation defined
INNOVATION concerns the processes
of implementation, relying on
organizational communication and
power, in the domains of production,
adoption, implementation, diffusion,
or commercialisation of creations
(Spence, 1994)
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Innovativeness, corporate or organizational innovation
The potential of the workforce to promote changes in the benefit of the organization
(Adams, 2006; . Cebon, Newton & Noble, 1999)
Organizational Creativity or Innovation
a system devoted to transform individual creativity into profitable innnovation (Basadur, 1997).
XVth Conference on Projectics26 – 27th of November 2009
Simplified Basadur’s creative problem solving method
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METHODSUBJECTS: 10 Teams (59 participants)
MEASURES:
Adaptation of Basadur’s et. al. (2000) fourteen item questionnaire, organized in 2 dimensions:
- avoiding concentrating in idea quality - deferring judgement
Participant’s opinions, submitted to content analysis and correspondence factor analysis
XVth Conference on Projectics26 – 27th of November 2009
RESULTS
Variable N
Factor
Deferring judgement
M SD
Avoiding concentrating in idea qualityM SD
Before Session 59 2.74 .73 2.93 .67
After Session 57 3.48 1.04 3.61 .75
Sig. .00 .00
XVth Conference on Projectics26 – 27th of November 2009
Perceptual map of the participants after the CPS sessions
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DISCUSSION• CPS method changed individual
attitude towards divergence (premature closure and deferral of judgement and less censorship)
• It provided a professional way of organizing knowledge so that it can help individuals to find original solutions to problems
• It proved to be an important instrument to lead teams to creativity and innovation.
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DISCUSSION
• CPS have proven its usefulness in finding solutions and helping organizations to improve;
• The process of developing organizational innovation and creativity is complex and non-linear;
• And can only give rise to a culture of innovation with the management’s total commitment;
• Selecting the talents, giving them time, space, knowledge and the opportunity to team up and direct their individual creativity to the organizational problems.
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FUTURE RESEARCH
Needs to focus on project implementation in order to define measures of effectiveness and provide new insights into the process of organizational creativity and innovation
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To learn more: www.apgico.pt
XVth Conference on Projectics26 – 27th of November 2009