MEDIA KITEffective January 1, 2013
FOOT & ANKLE INTERNATIONAL
Official Journal of American Orthopaedic Foot & Ankle Society
•PrintAdvertising•OnlineAdvertising•MobileAdvertising•E-mailMarketing•ArticleReprints•SponsoredSubscriptions
INTEGRATED MARKETING OPPORTUNITIES
Dynamic Logic, assessing aD impact 2009 http://www.magazine.org/advertising/accountability/assessing-ad-impact.aspx
•PrintpublicationsprovidethehighestROIofanyindividualmedium
•Themosteffectivecombinationofmediaalwaysincludesprint
• Ifchoosingonlyonemedium,printprovidesthebestreturn
•Addingonlineincreasesoverallmediabuyimpactbyasmuchas33%
•Anintegratedbuyincreasespurchaseintentby56%
•Anintegratedbuyincreasesbrandfavorabilityby60%
perq Hci, insigHts into pHysician meDia Usage, 2009•Physiciansrankedprintmedicaljournalsastheir#1sourceofinformationandJournalsaccessedonlineastheir#6sourceofinformation
•Physiciansrankedonlinejournalsastheir#2reasontoaccesstheInternet(behindsearchingforinfoondrugs)
reaDex researcH®, sUmmary of aD effectiveness stUDies, 2010 •Adsinprintpublicationsseenandreadmorestronglythanever
•Printadsstillpromptingreaderactionashighorhigherthaninpreviousyears
˚ In2010,69%ofreadersreportedthattheysawa1pg/4Cad,upfrom65%in2006
˚ In2010,25%ofreadersactuallyreadthead,upfrom23%in2006
˚ In2010,34%ofreadersrespondedtoadsorplantorespond,upfrom27%in2006
•Adlocationinpublicationshasnodiscernableeffectonreadershipofad
•Largerandcoloradsincreasereadership
˚ 30%morerespondentsread1pageadsthan½pageads
˚ 28%morerespondentsread4/Cadsvs.B/Wads•Contentofadmoreimportantthanposition
MARKETINg TIps AND sTATIsTIcs
Your targetaudience
Print Journal
E-mail Marketing
Reprints
Journal Website Mobile
INcENTIvE DIscOuNTBeginning January 1, 2013, advertisers reserving print and online together may take a 5% discount across the entire campaign.
General InformatIon
exHibiting at annUaL meeting:IfyouareinterestedinexhibitingattheAOFASannualmeeting,pleasecontact:
TheAmericanOrthopaedicFoot&AnkleSocietyDebbieWhalenMeetings&ExhibitsManagerE-mail:[email protected]:(847)384-4384
Description: Foot&AnkleInternational(FAI)isamonthlymedicaljournalthatemphasizessurgicalandmedicalmanagement,aswellasbasicclinicalresearchrelatedtofootandankleproblems.
reaDersHip profiLe:Incirculationsince1980,FAIreachesmorethan3,200highly-trainedorthopaedicfootandanklespecialistsandalliedhealthcareproviders.
impact factor:1.364
freqUency: Monthly
pUbLisHer:SAGEPublications,2455TellerRoad,ThousandOaks,California91320,Phone:(805)499-0721,Fax:(805)410-7009
society affiLiation:AmericanOrthopaedicFoot&AnkleSociety(AOFAS)
aDvertising representative:AmandaMihalskySAGEPublications2455TellerRoadThousandOaks,CA91320USAPhone:(805)410-7345•Fax:(805)375-5282E-mail:[email protected]
commerciaL saLes associate Director: NicoleLouderbackSAGEPublicationsPhone:(805)410-7416E-mail:[email protected]
generaL poLicy on acceptance of aDvertising:Alladvertisingissubjecttothepublisher’sandSociety’sapproval.Theadvertiserand/oradvertisingagencyassumeliabilityforallcontentsofadvertisingandanyclaimsagainstthepublisherastheresultoftheadvertisement.
spEcIAL IssuEs cALENDAR
issUe conference DistribUtion Dates 2013 Location vaLUe-aDDeD marketing
MarchAmericanAcademyofOrthopaedicSurgeons(AAOS)/Sports
MedicineSpecialtyDay(3/23/2013)March19-23 Chicago,IL
FreeCounterCardstoadvertisers(1/2pageandlarger)
April ArthroscopyAssociationofNorthAmerica(AANA) April25-28 SanAntonio,TXFreeCounterCardstoadvertisers(1/2page
andlarger)
July AmericanOrthopaedicFoot&AnkleSociety(AOFAS) July17-20 Hollywood,FLFreeCounterCardstoadvertisers(1/2page
andlarger)
SeptemberFreeAdPerceptionReaderSurveyforall1/2pageandlargeradvertisers
October ArthroscopyAssociationofNorthAmerica(AANA)FallConference November7-9 LasVegas,NVFreeCounterCardstoadvertisers(1/2page
andlarger)
* Bonus distribution at these conferences is not guaranteed. SAGE will make every effort to distribute the issues as scheduled but is not responsible for compensation to advertisers if journals do not make shipments as planned.
AOFAS MEMBERSHIP
aboUt tHe aofas TheAmericanOrthopaedicFoot&AnkleSociety(AOFAS),foundedin1969,isamedicalspecialtysocietycomprisedofmorethan1,900AmericanandInternationalOrthopaedicSurgeons(MD/DO)specializinginthesurgicalandmedicalcareofthefootandankle.
•TheorganizationalprioritiesareEducationandResearch.
•TheFocus:Reconstruction — Sports Medicine — Trauma — Technology
ortHopaeDic trainingMembersoftheAOFAShavecompletedfouryearsofmedicalschoolandfiveyearsofaccreditedgraduateeducation(residencytraining)inorthopaedicsurgery.MembersofAOFASintheUnitedStatesholdmembershipintheAmericanAcademyofOrthopaedicSurgeons.ActiveMembersarecertifiedbytheAmericanBoardofOrthopaedicSurgeryortheAmericanOsteopathicBoardofOrthopaedicSurgery.
USA, 77%
International, 23%
Geography of Members
In practice83%
In training5%
Emeritus/Honorary
12%
Member Status
ADvERTIsINg RATEs – 2013
B&W
1x 3x 6x 12x1page $1,200 $1,130 $1,070 $1,020½page $830 $770 $730 $690¼page $550 $500 $470 $440
Ratesbasedontotalunitsearnedduringa12-monthperiod.Spacepurchasedbyaparentcompanyandsubsidiariesmaybecombinedforanearnedrate.Post-publicationratechangeswillnotbeaccepted.Changesinfrequencymustbeappliedtofutureinsertions.
coLor rates:4-Colorcharge(inadditiontoB&Wrateabove)...............................$1,400
agency commission: 15%
cover anD preferreD position rates (NON-CANCELABLE):InsideFrontCover............................................... EarnedB&Wrate+35%InsideBackCover................................................ EarnedB&Wrate+25%BackCover.......................................................... EarnedB&Wrate+50%FacingTableofContents..................................... EarnedB&Wrate+30%FacingFirstTextPage.......................................... EarnedB&Wrate+25%Otherspecifiedpositions..................................... EarnedB&Wrate+15%
inserts (boUnD):2pageinsert–3timestheearnedB&Wrate4pageinsert–5timestheearnedB&Wrate6pageinsert-6timestheearnedB&Wrate8pageinsert–8timestheearnedB&WrateBusinessreplycards–earnedB&Wrate
Outserts,looseinserts,gatefolds,tip-ins,anddiecutsareavailable.SamplemustbesubmittedtothePublisherforapproval.Pleasecallforrates.
insert qUantity:Pleasecallpriortoeachissuebecausethequantityfluctuates.
payment terms:TermsforinvoicesareNet30.Publisherreservestherighttowithholdadvertisingfromdelinquentadvertisers.
cLOsINg DATEs – 2013 SpAce MATeRiAlS iNSeRTS iSSue ReSeRvATiONS Due Due
January 11/16/2012 11/21/2012 11/28/2012February 1/2/2013 1/4/2013 1/11/2013March 1/28/2013 2/1/2013 2/8/2013April 2/28/2013 3/5/2013 3/12/2013May 3/29/2013 4/3/2013 4/10/2013June 5/1/2013 5/6/2013 5/13/2013July 5/30/2013 6/4/2013 6/11/2013August 7/1/2013 7/5/2013 7/12/2013September 8/1/2013 8/6/2013 8/13/2013October 8/30/2013 9/4/2013 9/11/2013November 10/2/2013 10/7/2013 10/14/2013December 10/28/2013 11/1/2013 11/8/2013
Insertionsmadeaftertheprintedspacereservationdeadlinearenon-cancelable.
Ifartworkcannotbeprovidedbytheabovedeadlinesoranextensionapprovedbythepublisher,thenthepublisherwillrunthemostrecentartworksubmitted.Ifnoartworkisonhand,thentheadvertiserwillstillberesponsibleforpaymentonthespacereserved.
Print Advertising
HIgH-IMpAcT pRINT ADvERTIsINg•cover tips-Anexclusivewaytoplaceyourmessagefrontandcenterwitheachjournalreader.Youradwouldattachtothefrontofthejournalwithremovableglue.Thereaderwouldthereforenothavetoremoveyouradtoopenthejournal.
•Belly Bands-Anotherexclusivevisibilityoption.Youradwouldwraparoundtheentirejournal.
•Outserts-Includeyourproductbrochureinthepolybagofeachmailedissueandgetitrightintothehandsofthereaders
Pleasecontactyourrepresentativeforpricinganddetailsonanyoftheseoptions.Samplesmustbeprovided.
JOuRNAL WEBsITEhttp://fai.sagepub.com
ONLINE / DIGITAL ADVERTISING
ONLINE ADvERTIsINg RATEs•Banner 1:Leaderboard(728x90).......................................... $75CPM
•Banner 2:Skyscraper(160x600).......................................... $55CPM
Minimumbuy:10,000impressionspermonthperbanner
•Exclusivevisibilitymaybeavailableinanyofthelocations.Pleasecontactyourrepresentative.
•Pleasenotethatsomelocationsmaynotbeavailableforallsites.
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•Geo-targetingisavailable.Pleasecontactusifyouwouldlikeyouradtoruninspecificcountries/regions.
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•Maximumsizeonbanners:100K
•Allartworkissubjecttoreview/acceptancebypublisherpriortoplacement.
•Thirdpartyadtagsaccepted
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ONLINE / DIGITAL ADVERTISING (continued)
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Please contact your sales representative for more information about advertising opportunities.
OTHER MARKETING OPPORTUNITIES
articLe reprints, e-prints, transLateD reprintsReprintsofarticlesdiscussingspecificproducts,therapies,ortopicsrelatedtoyourcompanyserveasexcellentmarketingsupportmaterialsforconferencehand-outs,collateralsalesmaterials,anddirectmailpieces.
SAGEcanalsoprovidee-printsofarticlestoposttoyourwebsite,intranet,ortodistributeviaemail.
SAGEcanalsoarrangefortranslationofreprintsintothelocallanguageofyourtargetaudience.
transLateD regionaL eDitionsPartnerwithustoproduceregionaleditionsbasedonselectjournalarticlestranslatedtothelocallanguageinthegeographicregionofyourchoice.
sponsoreD sUbscriptionsTargetthemailinglistofyourchoicebysponsoringsubscriptionstothejournal.
mobiLe appLication Please contact your sales representative for more information about advertising opportunities.
Type of Ad Specs 1x 3x 6x 12x
BannerAd 728x90 $1,250 $1,150 $1,000 $850
Advertisers are also required to provide 40 words of text which will appear in the event the e-TOC subscriber has elected to receive the e-TOC as text only.
E-Mail MarkEting
ELEcTRONIc TABLE OF cONTENTs (E-TOc) ALERT spONsORsHIpsSingle sponsorships are available for every issue of the e-TOc alert, which is delivered to all registrants prior to each print issue mailing.
Subject to Society Approval.
BANNER AD spEcIFIcATIONs FOR E-TOc•AcceptableFileFormats:GIF
•Maximumsizeonbanners:40K
•Allartworkissubjecttoreview/acceptancebypublisherpriortoplacement.
728 x 90
Journal Title
general instructions:AHighResolutionPress-ReadyPDFisrequiredforallelectronicadsubmissions.Allfontsmustbeembedded.Minimumrequiredimageresolutionis300 dpiforcolororgrayscaleimagesand900-1200dpiforlineart(1-bit)images.AllcolorfilesmustbecreatedandsubmittedtopublisherincMYKcolormode.PublisherwillconvertadssubmittedinRGBbutisnotresponsibleforcolorreproductionontheseads.2-colorads(standard)mustbeprovidedasblackplus100%cyan,magenta,oryellow.
TrimSize:81/8”wx107/8”h
Non-Bleed BleedFullpage: 7”wx10”h 83/8”wx11
1/8”h½pagehorizontal: 7”wx47/8”h½pagevertical: 33/8”wx10”h ¼pagevertical: 33/8”wx4
7/8”h
Livematter:¼”fromtrimLinescreen:133-150
reqUirements for eLectronic DeLivery:
ARTWORK SPECIFICATIONS
image size/crop:Digitalartfilesshouldbecroppedtoremovenon-printingborders.Artshouldbecreatedorscaledtothesizeintendedforprint.Imageorientationshouldbethesameasintendedforprint.Foradsthatareintendedtorunoffthepage,a1/8”minimumbleedisrequiredonallsides.
proof instructions:•color Ads:AnidentifiableSWOp-certified proof(SpecificationsWebOffsetPublications—www.swop.org)mustbesuppliedwiththefinaldigitalfile.IfaSWOP-certifiedproofisnotsupplied,thenthepublishercannotguaranteecorrectreproductionofcolor.Anyomissionsorcolordeviationfromasubmittedproof,otherthanaSWOP-compliantproof,willnotwarrantcompensationtotheadvertiser.
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file submission instructions:Pleasesupplyfilesononeofthefollowingmedia:CD-ROMore-mail.PleaseincludeaSWOP-certifiedproofwithyourdigitalsubmission.Ife-mailingartwork,thensendtheproofinaseparatepackageinthemail.
binD-in carDs anD inserts:Allbind-incardsandinsertsarejoggedtothehead.Allbind-incardsandinsertsmusthave1/8”trimbeyondthecropmarkareaoftheHead,Foot,GutterandFaceoftheadvertisement.Perforationsmustbe3/8”fromgutter.
Alllivecopyshouldbenocloserthan¼”fromthetrim.
Forinserts,70#coatedstockistheminimumweightand110#coatedstockisthemaximum.
postaL reqUirements of bUsiness repLy carDs:FinalsizeofallBRCsmustbe41/4”hx6”w.Minimumpaperweightis7pt.Recommendedstockis75#hibulk.ItmeetstherequirementssetforthbytheUSPSforreplycards.
publisher is not responsible for any errors in reproduction if artwork is not provided according to the above specifications.
CONTACT INFORMATIONfor aLL aDvertising inqUiries:AmandaMihalskySAGEPublications2455TellerRoadThousandOaks,CA91320USAPhone:805-410-7345Fax:805-375-5282E-mail:[email protected]
for artWork DeLivery:KirstenBeaulieuSAGEPublications2455TellerRoadThousandOaks,CA91320USAPhone:805-410-7160Fax:805-410-7009E-mail:[email protected]
pre-printeD inserts:(list journal name, issue # and quantity on boxes/skid)Shipto:MaryHeiligerCSRSheridanPress450FameAvenueHanover,PA17331USAPhone:800-635-7181ext.8145
for reprint anD sUppLement saLes:BarbaraEisenbergSAGEPublications2455TellerRoadThousandOaks,CA91320USAPhone:805-410-7763Fax:805-410-7009E-mail:[email protected]