media kit Sep 2018
Sources: Nielsen CMI Fused Q4 17 - Q3 18 Sep 18 TV/Online, 15+
Stuff key statisticsStuff users are an educated audience who use the internet as an information, research and purchasing
tool. Our audiences are evenly spread across the country and are likely to access Stuff from work.
gender51%
49%
region of readersakl
35%
cant14%
wgtn11%
wkt10%
man5%
bop5%
annual household income
up to $20k2%
$20k - $40k8%
$40k - $60k9%
$60k - $80k10%
$80k - $100k10%
over $100k32%
age of readers
18-2414%
25-3420%
35-4418%
45-5418%
55-6414%
over 6512%
Unique Audience
1,981,000
domestic page views per month 123,482,000
52%
domestic reach of active internet users per month
Uniqueaudience
Stuff multimedia
2,004,304Average Weekly Video Views*
666,000Followers
166,000Followers
Over 80,000Comments
Over 11,000Followers
Sources: Nielsen CMI Fused Q4 17 - Q3 18 Sep 18 TV/Online, 15+; *Adobe Analytics
Stuff social
1,981,000
1,581,000 830,000 593,000 837,000 266,000
NZ HERALD NEWSHUB MSN NEWS TVNZ MAIL ONLINE
Stuff mobile
platforms
mobile web*
539,842daily unique visitors
2,457,642daily page views
android app*
152,579daily unique visitors
670,559daily article views
iPhone app*
124,069daily unique visitors
625,283daily article views
tablet*
43,550daily unique visitors
345,838daily article views
Sources: Nielsen CMI Fused Q4 17 - Q3 18 Sep 18 TV/Online, 15+
monthly audience comparison
NZHERALD BUSINESS
680,000MSN MONEY
190,000
STUFF BUSINESS892,000
Stuff business key statisticsStuff business day is the leading financial news & information site in New Zealand. Business day covers
industry news, farming news, market data, money and small business information.
gender 49% 51%
region of readersakl
36%
cant12%
wgtn12%
wkt9%
man5%
bop5%
annual household income
up to $20k2%
$20k - $40k8%
$40k - $60k9%
$60k - $80k10%
$80k - $100k11%
over $100k35%
age of readers
18-2415%
25-3420%
35-4418%
45-5418%
55-6413%
over 6512%
Sources: Nielsen CMI Fused Q4 17 - Q3 18 Sep 18 TV/Online, 15+
monthly audience comparison
iTunes
405,000
STUFF ENTERTAINMENT
613,000
Stuff entertainment key statisticsStuff entertainment is the leading entertainment site in New Zealand, covering celebrities, music news,
tv, books, arts and film news.
gender 57% 43%
NZHERALD ENTERTAINMENT
540,000
region of readersakl
32%
cant13%
wgtn13%
wkt10%
man6%
bop6%
annual household income
up to $20k2%
$20k - $40k9%
$40k - $60k9%
$60k - $80k10%
$80k - $100k11%
over $100k33%
age of readers
18-2413%
25-3421%
35-4419%
45-5417%
55-6413%
over 6513%
Sources: Nielsen CMI Fused Q4 17 - Q3 18 Sep 18 TV/Online, 15+
monthly audience comparison
MSN LIFESTYLE
235,000
NZHERALDLIFE & STYLE
668,000
STUFFLIFE & STYLE
735,000
Stuff life & style key statisticsNew Zealand’s leading life & style site, Stuff life & style covers food & wine, fashion, beauty, wellbeing,
weddings and much more.
gender 57% 43%
region of readersakl
33%
cant14%
wgtn13%
wkt8%
man6%
bop5%
annual household income
up to $20k1%
$20k - $40k8%
$40k - $60k9%
$60k - $80k9%
$80k - $100k11%
over $100k33%
age of readers
18-2414%
25-3420%
35-4417%
45-5419%
55-6413%
over 6512%
Sources: Nielsen CMI Fused Q4 17 - Q3 18 Sep 18 TV/Online, 15+
monthly audience comparison
TRADE ME MOTORS
423,000
STUFFMOTORING152,000
Stuff motoring key statisticsStuff motoring is the leading motoring news site in New Zealand. The home for car enthusiasts,
prospective buyers and everything driving related. The latest in rich automotive content and reviews inspire and inform Stuff’s audience.
gender 40% 60%
region of readersakl
39%
cant13%
wgtn13%
wkt8%
man5%
bop4%
annual household income
up to $20k0%
$20k - $40k7%
$40k - $60k9%
$60k - $80k7%
$80k - $100k11%
over $100k37%
age of readers
18-2414%
25-3416%
35-4419%
45-5419%
55-6416%
over 6511%
Sources: Nielsen CMI Fused Q4 17 - Q3 18 Sep 18 TV/Online, 15+
monthly audience comparison
Stuff national key statisticsStuff national is the leading general news site in New Zealand. It features the key stories of the day from
Stuff’s extensive roster of journalists the length of the country, from northland to southland.
gender 51% 49%
STUFFNATIONAL1,126,000
region of readersakl
32%
cant13%
wgtn13%
wkt10%
man5%
bop6%
annual household income
up to $20k1%
$20k - $40k9%
$40k - $60k9%
$60k - $80k10%
$80k - $100k11%
over $100k34%
NZHERALDNATIONAL979,000
age of readers
18-2413%
25-3421%
35-4418%
45-5417%
55-6414%
over 6512%
STUFFSPORT
598,000
Sources: Nielsen CMI Fused Q4 17 - Q3 18 Sep 18 TV/Online, 15+
monthly audience comparison
MSN SPORTS
288,000
NZHERALD SPORT
542,000
Stuff sport key statisticsStuff sport is the leading sports site in New Zealand. This channel covers an array of sports news including
rugby, rugby league, cricket, football, golf, basketball, motorsport, netball, tennis, racing and more.
gender 34% 66%
region of readersakl
30%
cant16%
wgtn11%
wkt9%
man5%
bop7%
annual household income
up to $20k2%
$20k - $40k7%
$40k - $60k9%
$60k - $80k9%
$80k - $100k10%
over $100k35%
age of readers
18-2413%
25-3417%
35-4418%
45-5419%
55-6414%
over 6513%
Sources: Nielsen CMI Fused Q4 17 - Q3 18 Sep 18 TV/Online, 15+
monthly audience comparison
NZHERALD TRAVEL
281,000
TRIP ADVISOR
440,000
STUFFTRAVEL316,000
Stuff travel key statisticsStuff travel is the leading travel site in New Zealand, providing inspiration for kiwis dreaming up their next big
trip as well as tips and news to get the best out of their holiday.
gender 52% 48%
region of readersakl
31%
cant16%
wgtn14%
wkt6%
man5%
bop5%
annual household income
up to $20k1%
$20k - $40k9%
$40k - $60k10%
$60k - $80k8%
$80k - $100k13%
over $100k32%
age of readers
18-2413%
25-3418%
35-4417%
45-5419%
55-6414%
over 6515%
Sources: Nielsen CMI Fused Q4 17 - Q3 18 Sep 18 TV/Online, 15+
monthly audience comparison
NZHERALD WORLD
583,000NEWSHUB
830,000
STUFFWORLD
458,000
Stuff world key statisticsStuff world features wide-ranging multimedia coverage from the most reputable news sources from around
the world, including Australia, the South Pacific, the Americas, Europe, Africa, Asia and the Middle East.
gender 51% 49%
region of readersakl
31%
cant14%
wgtn15%
wkt8%
man6%
bop6%
annual household income
up to $20k2%
$20k - $40k8%
$40k - $60k9%
$60k - $80k10%
$80k - $100k12%
over $100k35%
age of readers
18-2415%
25-3419%
35-4418%
45-5418%
55-6413%
over 6513%