PEPSI WILL RISE AGAIN
PEPSI VANILLAPEPSI VANILLAPEPSI VANILLA=Pepsi Vanilla+ PEPSI VANILLA !
(Well, It Worked For Coke)
POP DON’T MEAN SODA
• Where to find these– Chain Supermarkets
– Drug Stores
– Gas Stations
– Consumer Department Stores
* Not all displays look like this one!
AS SEEN ON TV
• Where to find these– Broadcast & Cable
• MTV Video Music Awards
• The Bachelor
• NFL Game Broadcasts
CALLING ALL PEPSI PEEPS
TARGET AUDIENCE16-24
Looking for something new, fresh, innovative
INTERNET TELEVISION
• TELEVISION– More Channels– Earlier Time Segments
• INTERNET– Expansion: Games, Music
RECOMMENDATIONS
Any Questions?Well, We Got A Few For You…
1. Why did Pepsi decide to “Go Vanilla”?
2. What role does the website play in Pepsi Vanilla’s brand character?
3. Which is Pepsi Vanilla’s Main Media Type?
4. What is the Pepsi Vanilla Tagline?