Media Training and
Active Shooter Exercise
Media Survival Group
June 4, 2014
• Crisis Comm Basics
• Traditional Media
• Social Media
• Active Shooter Exercise
• News Conference 3:45
Crisis Communications
Training Morning
Exercise Afternoon
You Will Create Products:
News Releases
Talking Points
Speeches
Videos
Audios
On-camera Interviews
Telephone Interviews
Tweets
Post to Facebook
3:45 - News Conference
Tell the Public
What They Need To
Know
So They Can Make
The Right Decisions
Empathy
HSPD 5
NIMS -- JIC -- JIS
HSPD 5
The Secretary shall establish…a National Incident
Management System (NIMS). This system will
provide a consistent, nationwide approach for
Federal, State and Local governments to work
effectively, and efficiently together…
HSPD 5
The Joint Information System/Joint Information Center
(JIS/JIC) …integrates incident information and public affairs
into a cohesive organization designed to provide consistent,
coordinated, accurate, accessible, and timely information
during crisis or incident operations…
Public information officials from all participating
agencies/organizations should co-locate at the JIC…
HSPD 5
The Incident Command System (ICS),
Multiagency Coordination System
(MACS), and Public Information are the
fundamental elements of incident
management…
Tell the Public
What They Need to Know
So They Can Make
The Right Decisions
Information TriageDetermine Value
Prioritize
Verify
Obtain
Approval
10 minutes ago!
Information Triage
Determine Value
Prioritize
Verify
Obtain
Approval
California
Communications Law
Can police legally
confiscate this
camera?
Maryland Judge:
Video- taping cops is
allowedState v. Graber, No. 12-K-10-647 at 18-19 (Cir. Ct. Harford
County Sept. 27
A Maryland judge dismissed several charges against a man who shot video of a police stop and posted the footage on YouTube.
In his ruling, Judge Emory Plitt, Jr. dismissed four counts against citizen photographer Anthony Graber III, stating, “Those of us who are public officials and are entrusted with the power of the state… should not expect our actions to be shielded from public observation.” 2010)…. The court then went on to elaborate on prior cases from over a dozen other jurisdictions which have concluded that a police officer performing his official duties does not have a reasonable expectation of privacy.
http://www.youtube.com/watch?v=cklYIpds0sY
Sightseeing at
Emergencies
402.(a) Every person who goes to the scene of an emergency, or stops at
the scene of an emergency, for the purpose of viewing the scene or the
activities of police officers, firefighters, emergency medical, or other
emergency personnel, or military personnel coping with the emergency
in the course of their duties during the time it is necessary for emergency
vehicles or those personnel to be at the scene of the emergency or to be
moving to or from the scene of the emergency for the purpose of
protecting lives or property, unless it is part of the duties of that
person's employment to view that scene or activities, and thereby
impedes police officers, firefighters, emergency medical, or other
emergency personnel or military personnel, in the performance of their
duties in coping with the emergency, is guilty of a misdemeanor.
CA Penal Code 409.5
a. Establish Perimeterb. Command Postc. Misdemeanord. Not Media
Exceptions:InterferenceCrime Scene
MilitaryJurisdiction
Private Property
CA Public Records
ActView existing documents
Except drafts, investigations,
personnel files, litigation
Response in 10 days
H.I.P.A.A.
Health Insurance Portability and Accountability Act
• killing or attempting to kill
people in a confined and
populated area
• no pattern or method to their
selection of victims
• soft targets
• are ended by the application of force by
police or security
• 40 percent end in the shooter’s suicide
COPS and EMS