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Radionomy’s Media Kit
for Companies,Organizations andInstitutions
What’s Radionomy?
The Power of Online Radio
Radionomy’s Audience
Advertising Formats
Targeting
Rate Card
Contact Us
Contents
Update: January 2011
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Advertising - Media kit
What’s Radionomy? Radionomy is a web platform hosting internet radios that are created and run bypassionate users: music fans, artists, humorists, story tellers...
Radionomy provides individuals and organizations with the tools, infrastructure, and contentlibraries to create real radio stations broadcasted on the web and accessible anywhere.
It's now the biggest internet radio network in Europe, with more than 3000 internet radiostations spreading over all kinds of music genres and cultures.
Radionomy stands for a new era of radio, where all talented and passionate people can lettheir creativity speak out loud.
In December 2010, Radionomy reached 14 million auditors worldwide.
Advantages of online radio for advertisers
Internet radios stream high quality sound (128 kbps).
Most of our auditors are at the office or at home, in front of their computers, ready to click
on advertisers logos and links when they hear commercials.
We offer advertisers the possibility to get visibility on our radio stations (audio spots), our
website and players (visual placement).
Advertisers can target auditors by profile, or by geographical location.
They also get full real-time reports and stats for their campaign.
The Power of Internet Radio (Source: 2010 Arbitron study in the US)
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Arbitron study conducted in the US (2010)
70 million Americans listened to online radio in the past month
55% on listeners listen to internet-only radios vs. 45% simulcast of FM radios
66% of the audience is 25-54 years old, mainly educated workers
27% of the people would like to listen to online radios in their car, and it is predicted to be
widely integrated into US cars within 2 years.
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Advertising - Media kit
Radionomy analytics
Technology-driven people
Music lovers looking for alternative music channels
Plugged on social networks (mostly Facebook & Twitter)
50% of our auditors listen to internet radios every day
Regular online purchasers
55% of our auditors are at home, 35% at the office, 10% on the go
Smartphone auditors are growing
Key figures (internal data)
Internet Radio auditors are tech-savvy & web-oriented (internal survey)
Demographics (internal data)
Age Activity
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3.000 radio stations
170 music genres
14 million auditors per month
18 million streamed hours per month
124.000 registered members
90 minutes: average listening session
Gender
Radionomy’s total monthly streamed hours:
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Advertising - Media kit
Advertising formats
1. Audio spots
Audio spots(same as FM radio)
Visual placement(synchronized)
Targeting(combine 2 options)
Real time reports
+
Cont
Pre-roll: played before radio player launchesthe stream (max 10 sec., mp3 128kbps) In-stream: played between 2 tracks(30 to 60 sec., mp3 128kbps).
Banner: advertiser’sbanner (300x250,image or video) isdisplayed while theaudio spot is heard toinvite the auditor to visitadvertiser’s website
- 7 - Auditor profile: target specific auditorprofiles based on 170+ music genres Geo-targeting: only auditors of a certain
country/city will hear the audio ads (basedon listener’s IP address)
Can be produced by Radionomy
For an eneral uDetailed analytics: get full insights on yourcampaign’s results (impacts, click rates, dailyor weekly charts) in order to compute yourad’s return on investment
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A cross-media approach: simultaneous audio & visual placement
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Take advantage of internet’s latest technologies: sharp targeting and reporting
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Advertising - Media kit
Advertising formats
2. Banners
IMU medium rectangle(300x250) placed on:
- home page
- directory pages
- radio profiles
- pop up player
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Advertising - Media kit
Advertising formats
3. Branded player
Concept: get a privileged visibility on theRadionomy platform by taking over the radiopopup player visually.
Every visitor opening the player would thus seea branded player (the design can be adaptedas well to fit a product shape and colors).
Targeting:
- by auditor profile (music genre)
- geo-targeting (country/city)
Radionomy’s basic popup player
4. Email newsletter
Get some visibility into the monthly newslettersent to our 100,000+ members:
Leaderboard (728x90)
Targeting: by nationality
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Advertising - Media kit
Rate card (net rates)
Radionomy advertisers include
Audio ad in-stream (30 sec.): CPM = €10
Audio ad preroll (10 sec.): CPM = €25Medium rectangle image (300x250): CPM = €6
Medium rectangle video (300x250): CPM = €8
Branded player: contact us for more info
Leaderboard in HTML email to Radionomy members: CPM = €10
Note: in France, Radionomy is partner of NRJ Global for advertising sales
Contact us
For any general question or extra detail regarding advertising on the Radionomy platform, pleasecontact us at: [email protected]
Or directly contact our Sales Manager:Abdallah Ahamada - [email protected] - Mobile: +33 6 35 94 05 99
More info:
About Radionomy: www.radionomy.com/en/static/about Blog: http://blog.radionomy.com Social Pages: http://twitter.com/Radionomy - http://www.facebook.com/Radionomy
Brussels offices: 55k Bld International - 1070 Brussels, BELGIUM - phone: +32 2 256 20 50Paris offices: 22 Rue de la Paix - 75002 Paris, FRANCE - phone: +33 1 43 48 43 05
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